Interactive Funky Undies
Trend Huntress — August 27, 2007 — Marketing
References: stopsquirming
Online marketing has become so amusing. Jockey, the underpants people, launched the website StopSquirming.com. The interactive website gives tips on how to undo those uncomfortable wedgies and allows people to upload videos of their own wedgie-removal techniques. Not only can you learn moves like the "lobster claw", you can file a grievance. Send e-greetings to friends and loved ones who might need a subtle (or not so subtle) hint that they have stinky britches.
Trend Themes
1. Interactive Underwear - Opportunity to develop interactive underwear with features and technologies that provide comfort and solve common problems like wedgies.
2. User-generated Content - Opportunity to create platforms that encourage users to share and upload videos of their personal experiences and techniques in solving everyday problems.
3. Humorous Marketing - Opportunity to embrace humor as a marketing strategy by creating entertaining and engaging campaigns that resonate with customers.
Industry Implications
1. Apparel - Apparel industry can explore incorporating interactive features and technologies into underwear designs to enhance comfort and functionality.
2. Technology - Technology industry can develop platforms and applications that facilitate user-generated content sharing in various fields, including problem-solving techniques.
3. Marketing and Advertising - Marketing and advertising industry can leverage humor as a strategy to create impactful and memorable campaigns that effectively reach and engage target audiences.
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