These Under Armour Sneakers Offer Maximum Comfort and Style
Mary Van Puymbroeck — May 3, 2017 — Lifestyle
References: underarmour & hypebeast
While knit sneakers are by no means new to the market, as a traditionally performance-focused brand, Under Armour is pushing into the "sneakerhead" market with its Threadborne Shift knit sneaker.
The challenge of making a knit sneaker is having it feel comfortably secure to the foot without being too snug. Under Armour has taken steps to prevent this while maintaining a modern-looking silhouette. The Threadborne Shift is texturally interesting in its composition, mixing faux suede, elastic and knit materials on the upper. The Threadborne upper makes for a breathable but comfortably snug-fitting shoe. Elastic bands lock in the heel and forefoot for flexible support. The colorway of the range is totally monochromatic, giving the overall aesthetic of the shoe a desired streetwear style.
With extra attention and effort paid to the styling of this knit sneaker, Under Armour's latest offering could resonate well with Millennials.
The challenge of making a knit sneaker is having it feel comfortably secure to the foot without being too snug. Under Armour has taken steps to prevent this while maintaining a modern-looking silhouette. The Threadborne Shift is texturally interesting in its composition, mixing faux suede, elastic and knit materials on the upper. The Threadborne upper makes for a breathable but comfortably snug-fitting shoe. Elastic bands lock in the heel and forefoot for flexible support. The colorway of the range is totally monochromatic, giving the overall aesthetic of the shoe a desired streetwear style.
With extra attention and effort paid to the styling of this knit sneaker, Under Armour's latest offering could resonate well with Millennials.
Trend Themes
1. Knit Sneakers - Under Armour is tapping into the knit sneaker trend with its Threadborne Shift sneaker, offering a modern silhouette and comfort.
2. Streetwear Style - Under Armour's Threadborne Shift sneaker features a monochromatic colorway and modern aesthetic, catering to the streetwear market.
3. Millennial Footwear - Under Armour's Threadborne Shift sneaker is designed with the Millennial consumer in mind, offering comfort and style.
Industry Implications
1. Athletic Footwear - Under Armour's Threadborne Shift sneaker contributes to the innovation in the athletic footwear industry with its knit construction and modern design.
2. Fashion - The monochromatic colorway and streetwear style of Under Armour's Threadborne Shift sneaker make it a disruptive innovation in the fashion industry.
3. Retail - Under Armour's Threadborne Shift sneaker caters to the Millennial market, presenting opportunities for retailers to tap into this consumer segment.
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