Ruba Abu-Nimah Worked with Nike in Recreating the Air Force 1 Lows
Nike and Ruba Abu-Nimah reworked one of the most iconic sneaker silhouettes, the Air Force 1 Low. Ruba Abu-Nimah is ELLE Magazine's first-ever female creative director and the collaborative sneakers were made to fight for equality, love and acceptance. Embodying her undying commitment towards these positive, love-centric concepts, the name of the footwear piece is 'Love,' entitled to represent what it stands for as a whole.
The Nike and Ruba Abu-Nimah collaborative piece draws inspiration from a visual of a postage stamp dating back to 1984. The Love sneakers' exterior is comprised of a blend of bold colors, including bright crimson red, blue, green and yellow accents on top of a predominantly all-white canvas. The shoes became available as of April 9th for the price of $120.
The Nike and Ruba Abu-Nimah collaborative piece draws inspiration from a visual of a postage stamp dating back to 1984. The Love sneakers' exterior is comprised of a blend of bold colors, including bright crimson red, blue, green and yellow accents on top of a predominantly all-white canvas. The shoes became available as of April 9th for the price of $120.
Trend Themes
1. Equality-supporting Sneakers - The trend of creating sneakers with social messages can inspire other fashion and accessory designers to incorporate social activism in their products.
2. Collaborative Sneaker Design - Collaborating with experts from different fields can lead to innovative products that can cater to a wider range of customer interests and preferences.
3. Retro-inspired Designs - Bringing back designs from the past and reimagining them for the present allows for a blend of historic nostalgia and contemporary novelty.
Industry Implications
1. Fashion Industry - Incorporating social activism in clothing and accessories can create a unique selling point that resonates with customers who value social responsibility.
2. Sportswear Industry - Collaborating with creatives from diverse backgrounds can lead to a crossover between sports and fashion, enabling sportswear brands to cater to a wider audience outside of traditional athletic contexts.
3. Graphic Design Industry - Retro-inspired designs can be beneficial for designers and artists who want to incorporate nostalgic elements into their work and create products that resonate with a broad range of audiences.
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