JOOheng Tan Creates an Amazing Art Installation for Omo Promotion
Kevin Young — June 18, 2012 — Art & Design
References: sandworkz & thisiscolossal
Building sand castles is always a fun activity and it's even more exciting to destroy it when it's finished but you won't be thinking about that with sculptures created by sand artist JOOheng Tan.
JOOheng Tan is a three-time award-winning world champion sand sculptor who was recently requested to help OMO, a washing detergent company, create sand sculptures for their ad campaign. The campaign included children in the promotion to encourage kids to get messy with dirt. Tan built three 18-ton sand sculptures which consisted of a giant tree, a galactic setting and a dinosaur-searching escapade.
Each of the three sculptures are built with superior craftsmanship and is highly detailed to incorporate shadows, shading and depth. JOOheng Tan is truly the king of sand with his immaculate sculptures.
JOOheng Tan is a three-time award-winning world champion sand sculptor who was recently requested to help OMO, a washing detergent company, create sand sculptures for their ad campaign. The campaign included children in the promotion to encourage kids to get messy with dirt. Tan built three 18-ton sand sculptures which consisted of a giant tree, a galactic setting and a dinosaur-searching escapade.
Each of the three sculptures are built with superior craftsmanship and is highly detailed to incorporate shadows, shading and depth. JOOheng Tan is truly the king of sand with his immaculate sculptures.
Trend Themes
1. Immersive Art Installations - Creating large-scale sculptures and installations that immerse viewers in the artwork, providing a unique and unforgettable experience.
2. Branding Through Experiential Marketing - Utilizing unique and interactive experiences, such as sand sculptures, to promote products and engage consumers in a memorable way.
3. Innovative Advertising Campaigns - Exploring creative and visually-striking advertising campaigns that showcase an artist's skill and capture viewers' attention.
Industry Implications
1. Marketing and Advertising - Opportunity to incorporate immersive art installations into marketing campaigns to create a buzz and enhance brand awareness.
2. Tourism and Entertainment - Creating large-scale sand sculptures as tourist attractions to draw visitors and provide a memorable experience.
3. Art and Design - Exploring new techniques and materials in the art world, such as sand sculpting, to push the boundaries of traditional art forms.
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