Various industries use biodegradable capsules to deliver ingredients
Trend - Brands in food, beauty and health industries are keeping products fresh with single-use, biodegradable capsules. These capsules allow for precise dosing and ensure that ingredients remain active in-transit, in-store and in customers' homes--all while prioritizing sustainability.
Insight - As more consumers experience climate anxiety and look to cut down their impact, they're turning to solutions that prioritize the eco values that are becoming increasingly important to them. However, these solutions must come with balancing the convenience that consumers have grown accustomed to with the growth of the ecommerce space. Brands that aim to make sustainability "easy" for consumers will be valued more as the climate crisis worsens.
Insight - As more consumers experience climate anxiety and look to cut down their impact, they're turning to solutions that prioritize the eco values that are becoming increasingly important to them. However, these solutions must come with balancing the convenience that consumers have grown accustomed to with the growth of the ecommerce space. Brands that aim to make sustainability "easy" for consumers will be valued more as the climate crisis worsens.
Workshop Question - How could your brand better adopt sustainability without inconveniencing customers?
Trend Themes
1. Sustainable Single-use Capsules - Brands across various industries are using biodegradable capsules to keep products fresh, with a focus on sustainability.
2. Precise Dosing Capsules - Single-use capsules provide consumers with easy and precise dosing, enhancing their overall experience.
3. Melanin-friendly Skincare Formulas - Formulations for skincare products are catering to consumers with all skin tones, recognizing the need for diverse representation within the industry.
Industry Implications
1. Sustainability - Innovations in biodegradable packaging for the food, beauty, and health industries offer potential for disruption in all industries through eco-friendly solutions.
2. Personal Care - Precise dosing capsules for skincare and fragrance industries are innovations that can be applied to a wide range of personal care products.
3. Subscription Services - Consumer-tailored skincare products, like Dermlove's Night Renewal Capsules, offer opportunities for a personalized spa-like experience and subscription-based business models.
