Yumee is Leading the Next Generation of Chinese Beauty
Laura McQuarrie — February 6, 2021 — Fashion
References: gcimagazine & beautymatter
Yumee by Wendy Yu is a newly launched luxury makeup brand and it is introducing a new wave of cruelty-free Chinese beauty with The Signature Collection. The luxury brand is introducing itself to the world with products like the Luminescent Highlighter Trio and the eight-shade Dazzling VIII Eyeshadow.
The artistic packaging by the brand incorporates rich colors like blue and gold that take inspiration from porcelain and silk embroidery from the Tang Dynasty. One standout product from the collection is the Tassle Matte Lipstick, which is available in six shades. These products are not only aesthetically pleasing but also backed by innovative skincare benefits.
In the future, the brand has plans to partner with leaders across fashion, arts and culture to create limited-edition collectibles.
The artistic packaging by the brand incorporates rich colors like blue and gold that take inspiration from porcelain and silk embroidery from the Tang Dynasty. One standout product from the collection is the Tassle Matte Lipstick, which is available in six shades. These products are not only aesthetically pleasing but also backed by innovative skincare benefits.
In the future, the brand has plans to partner with leaders across fashion, arts and culture to create limited-edition collectibles.
Trend Themes
1. Cruelty-free Beauty - A trend towards cosmetics brands offering cruelty-free products with emphasis on ethical sourcing of ingredients and sustainability.
2. Multifunctional Beauty Products - A trend towards cosmetic products that offer multiple beauty benefits, such as combining skincare and makeup products.
3. Artistic Packaging - A trend towards luxurious and artistic packaging that reflects the brand's values and target audience.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend towards cruelty-free and multifunctional beauty products to capture more ethical and environmentally conscious consumers.
2. Luxury Goods - Luxury brands can benefit from the trend of artistic packaging by offering unique and visually appealing packaging that enhances the consumer's experience.
3. Fashion and Arts - The beauty brand's plan to partner with leaders across fashion, arts, and culture suggests an opportunity for innovation in creating limited-edition collectibles that align with the brand's values and aesthetics.
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