Shiseido Launches a New Limited Edition of Its Concentrate
References: shiseido & holtrenfrew
January is the month for Lunar New Year-inspired products and Shiseido is a brand that capitalizes on this. The company is offering a new limited edition version of its ultra-popular Ultimune Power-Infusing Concentrate, a formula known for visibly reducing signs of aging while amplifying hydration and radiance. The product is truly "the culmination of 150 years of Japanese skincare innovation."
Shiseido marks 2023 with the release of the Ultimune Power-Infusing Concentrate in Lunar New Year-inspired packaging. The beauty company embarks on this branding strategy with Chen Fenwan, who is a "post-90s" paper artist from Guangzhou. Throughout her work, Fenwan focuses on growth, infinite love, and luck. The artist produces a breathtaking packaging design, depicting a rabbit passing through what seems to be a mesmerizingly colorful background of flowers.
Image Credit: Shiseido
Shiseido marks 2023 with the release of the Ultimune Power-Infusing Concentrate in Lunar New Year-inspired packaging. The beauty company embarks on this branding strategy with Chen Fenwan, who is a "post-90s" paper artist from Guangzhou. Throughout her work, Fenwan focuses on growth, infinite love, and luck. The artist produces a breathtaking packaging design, depicting a rabbit passing through what seems to be a mesmerizingly colorful background of flowers.
Image Credit: Shiseido
Trend Themes
1. Lunar New Year-inspired Packaging - Companies should explore incorporating cultural and holiday themes into product packaging, as it can increase brand appeal and differentiate from competitors.
2. Limited Edition Collaborations with Artists - Partnering with well-known artists or designers for limited edition packaging can create buzz and generate interest in products.
3. Innovative Formulas with Multi-functional Benefits - Investing in research and development of skincare and beauty formulas that offer multiple benefits can attract consumers looking for efficient and effective products.
Industry Implications
1. Skincare - The skincare industry can capitalize on cultural and holiday themes to create limited edition products that appeal to a wider range of consumers.
2. Beauty - Beauty companies can collaborate with artists or designers to create visually stunning limited edition packaging that can drive sales and attract new customers.
3. Packaging - Packaging companies can work with brands to create innovative and eye-catching designs that can enhance product appeal and improve brand recognition.
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