The New Calbee Kitchen Mixes Snacks and Fast Food
Laura McQuarrie — July 12, 2014 — Lifestyle
References: prtimes.jp & en.rocketnews24
As part as an unusual campaign, Japanese snack food manufacturer Calbee is opening up the Calbee Kitchen in an expressway with heavy traffic. Although the snack maker has a large presence in grocery stores and it has previously opened other stores like Calbee Plus and Grand Calbee, when this new shop opens up on July 14th, visitors will find a fun and unusual snack menu.
The new Calbee Kitchen is set to serve parfaits loaded with fruit, yogurt and breakfast cereal, shrimp-flavored chips that are exclusive to this location and oddest of all, a potato chip sandwich, where a meaty patty has been replaced with just a pile of chips. It doesn't seem like a very healthy snack, but at least there is some lettuce on the bun.
The new Calbee Kitchen is set to serve parfaits loaded with fruit, yogurt and breakfast cereal, shrimp-flavored chips that are exclusive to this location and oddest of all, a potato chip sandwich, where a meaty patty has been replaced with just a pile of chips. It doesn't seem like a very healthy snack, but at least there is some lettuce on the bun.
Trend Themes
1. Snack-fast-food Hybrid - Opportunity for food manufacturers to create and market innovative snack-fast-food hybrid menu items, catering to the growing demand for unconventional culinary experiences.
2. Unusual Snack Menu - Opportunity for food retailers to create experimental snack menus that draw customers in with odd and unique food combinations.
3. Exclusive Location-based Menu Items - Opportunity for food manufacturers to create exclusive location-based menu items that drive traffic to specific store locations and create exclusive snack experiences.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the growing trend of unconventional culinary experiences by creating snack-fast-food hybrid menu items as well as exclusive snacks that draw consumers to their stores.
2. Food Retail - Food retailers can draw in customers with experimental snack menus that incorporate unusual food combinations, helping to differentiate their stores from others.
3. Location-based Marketing - Companies can drive traffic to specific store locations and offer exclusive experiences by creating location-based menu items and promotions.
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