Upload Images, Plaster Everywhere
Jamie Coomber — July 24, 2007 — Tech
References: moo
Moo have launched a new mini stickers concept that allows the user to upload images from Flickr, Bebo or Habbo and turn them into a customised sticker book with tear out sheets for you to pass on. They come in a choice of 6 colours and make more of an impression than a standard business card. photography courtesy of platform 3.
Implications - In an image-consious society, the oportunity to capture moments on film or camera is highly sought-after. The reality is that consumers appreciate a product or services' ability to commemorate the importance of self-expression. Companies that allow users a degree of self-decided personalization will find users more willing to indulge in their products as an act of self love.
Implications - In an image-consious society, the oportunity to capture moments on film or camera is highly sought-after. The reality is that consumers appreciate a product or services' ability to commemorate the importance of self-expression. Companies that allow users a degree of self-decided personalization will find users more willing to indulge in their products as an act of self love.
Trend Themes
1. Customised Stickers - As consumers appreciate personalization, providing customised sticker options can be a new trend for businesses to allow users to express themselves.
2. Image Personalization - As images play a vital role in society, a trend of image personalization can emerge where businesses allow users to upload and use their own images for products and services.
3. Indirect Networking - Mini stickers with tear-out sheets can aid in creating opportunities of indirect networking as people can share those stickers with others in social or professional gatherings.
Industry Implications
1. Printing Industry - The printing industry can benefit from offering personalized printing services like customized stickers to attract more customers.
2. Photography Industry - The photography industry has an opportunity to create personalized image products that can be used by customers in various ways, such as customised sticker printing.
3. Marketing Industry - The marketing industry can leverage the trend of customised and personalized products like mini stickers to create innovative advertising campaigns that capture customers' attention.
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