The La Fee Verte Shopbop Collection is Full of Comfortably Chic Pieces
Leslie Chen — July 19, 2011 — Marketing
References: shopbop & highsnobette
When you think of going to sleep in style, the La Fee Verte Shopbop collection is the ideal go to when picking out comfortably chic pieces to wear for bed time.
The styles offered in the line feature matching camisoles and short shorts for a no fuss combination. Or you can mix and match to create your own unique ensemble for slumber. The La Fee Verte Shopbop collection is so easy and breezy it makes going to bed even more relaxing.
Look your best in la la land with this collection and your dreams will be filled with equally amazing things.
Implications - No longer just looking for pieces that are aesthetically pleasing, consumers in the modern sphere are attracted to those which feature both style and comfort. Products with the ability to appeal to an audience while providing a cozy aspect are appealing to those who don’t want to sacrifice either one in their purchases. Companies trying to increase their number of shoppers could focus on this when coming out with new items.
The styles offered in the line feature matching camisoles and short shorts for a no fuss combination. Or you can mix and match to create your own unique ensemble for slumber. The La Fee Verte Shopbop collection is so easy and breezy it makes going to bed even more relaxing.
Look your best in la la land with this collection and your dreams will be filled with equally amazing things.
Implications - No longer just looking for pieces that are aesthetically pleasing, consumers in the modern sphere are attracted to those which feature both style and comfort. Products with the ability to appeal to an audience while providing a cozy aspect are appealing to those who don’t want to sacrifice either one in their purchases. Companies trying to increase their number of shoppers could focus on this when coming out with new items.
Trend Themes
1. Aesthetic Comfort - Consumers are seeking products that are aesthetically pleasing while also providing comfort, creating opportunities for companies to develop stylish and comfortable items.
2. Mix-and-match Ensembles - The trend of mix-and-match ensembles for sleepwear allows consumers to create unique outfits, presenting opportunities for companies to offer customizable sleepwear options.
3. Relaxing Bedtime Experience - The desire for a more relaxing bedtime experience is driving the demand for comfortably chic sleepwear, providing companies with the opportunity to innovate in the sleepwear industry by creating relaxing and stylish designs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend of aesthetically pleasing and comfortable sleepwear by creating stylish and cozy pieces.
2. Textile and Fabric - The textile and fabric industry can benefit from the demand for mix-and-match sleepwear ensembles by producing a variety of fabrics and patterns for consumers to choose from.
3. Home Decor - The home decor industry can tap into the trend of creating a relaxing bedtime experience by offering cozy and stylish bedding and bedroom accessories.
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