UNIQLO Launches the AIRism Mask to Protect Those from COVID-19
As the COVID-19 pandemic outbreak calls for a global response, UNIQLO takes action by launching its new AIRism Masks. The Japanese lifestyle brand launches the mask as a part of its LifeWear line and is using its patent-pending three-layer AIRism structure.
The exterior of the mask delivers UV protection, which is timely with the summer season upon us -- it protects from 90% of ultraviolet rays. The second layer behind this is a high performing filter that has 99% BFE, which is known as Bacterial Filtration Efficiency. This part blocks bacteria particles, water droplets, pollen, and virus particles. The last later is a non-woven fabric that wicks sweat to ensure that comfort for wearers. The mask can be washed in the washing machine and can be washed up to 20 times.
Image Credit: Uniqlo
The exterior of the mask delivers UV protection, which is timely with the summer season upon us -- it protects from 90% of ultraviolet rays. The second layer behind this is a high performing filter that has 99% BFE, which is known as Bacterial Filtration Efficiency. This part blocks bacteria particles, water droplets, pollen, and virus particles. The last later is a non-woven fabric that wicks sweat to ensure that comfort for wearers. The mask can be washed in the washing machine and can be washed up to 20 times.
Image Credit: Uniqlo
Trend Themes
1. Bacterial-filtrating Masks - Creating masks with high Bacterial Filtration Efficiency (BFE) to protect against bacteria, virus particles, and other contaminants.
2. Uv-protective Masks - Developing masks with UV protection to shield against ultraviolet rays and provide added safety during the summer season.
3. Washable and Reusable Masks - Designing masks that can be washed in the washing machine multiple times, promoting sustainability and cost-effectiveness.
Industry Implications
1. Fashion and Apparel - Integrating bacterial-filtrating masks into fashion and apparel lines, catering to health-conscious consumers amidst the ongoing pandemic.
2. Health and Wellness - Providing UV-protective masks to the health and wellness industry for professionals and individuals seeking added protection against sun exposure.
3. Sustainable Products - Collaborating with sustainable product brands to create washable and reusable masks, offering environmentally-friendly alternatives to disposable masks.
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