MTE Replaces Excessive Caffeine with Adaptogens, Superfoods & Nootropics
Laura McQuarrie — September 22, 2022 — Lifestyle
References: getmte & prnewswire
MTE (More Than Energy) is ushering in a new era of wellness drinks with the launch of its newest two-ounce shot, created to support daily energy and cognitive function without overdoing it on caffeine. This daily supplement trades excessive caffeine for a blend of adaptogens, superfoods and nootropics so that people can experience sustained energy, better focus and balanced moods.
With mindfully included ingredients like nutrient-dense spirulina, ashwagandha, holy basil, Siberian ginseng, maca, GABA, Affron (a premium saffron ingredient) and InnovaTea (made from fermented tea leaves,) the brand says that "users can expect a boost of feel-good energy, relaxed mood, calm focus, stress resilience and more."
In all, the next-gen wellness drink formula features four nootropics, two superfoods and a combination of five adaptogens to support overall wellness on a daily basis.
With mindfully included ingredients like nutrient-dense spirulina, ashwagandha, holy basil, Siberian ginseng, maca, GABA, Affron (a premium saffron ingredient) and InnovaTea (made from fermented tea leaves,) the brand says that "users can expect a boost of feel-good energy, relaxed mood, calm focus, stress resilience and more."
In all, the next-gen wellness drink formula features four nootropics, two superfoods and a combination of five adaptogens to support overall wellness on a daily basis.
Trend Themes
1. Adaptogen Drinks - The rising trend of adaptogen drinks is an opportunity for beverage companies to move away from caffeine and explore natural, functional ingredients that support overall wellness.
2. Nootropic Supplements - The increasing demand for nootropic supplements presents an opportunity for businesses to develop products that enhance cognitive function and mental clarity.
3. Superfood Beverages - Superfood-infused drinks are gaining popularity among consumers looking for convenient ways to incorporate nutrient-dense ingredients into their daily routines.
Industry Implications
1. Beverage Industry - The beverage industry can explore the use of adaptogens, nootropics and superfoods in developing new products that cater to the rising demand for functional beverages.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend of adaptogen and nootropic supplements by offering natural and effective solutions for improving cognitive function, reducing stress and enhancing overall wellbeing.
3. Sports and Fitness Industry - Sports and fitness companies can incorporate adaptogens, superfoods and nootropics into their products to offer athletes and fitness enthusiasts a safe and natural way to enhance energy, focus and performance.
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