'With Benefits' Flavors are Fortified with Vitamins & Adaptogens
Laura McQuarrie — January 27, 2021 — Lifestyle
References: kickstarter & prnewswire
With Benefits is the name of the new functional beverage line from Alpine Start and it was inspired by the needs of elite Mount Everest climbers. The brand worked closely with athletes Adrian Ballinger and Cory Richards to formulate the instant beverages, which are boosted by vitamins, adaptogens and MCTs.
The IMMUNITY + FOCUS With Benefits products can be found in varieties like caffeinated organic coffee or low-caffeine organic matcha green tea, both of which are sources of clean energy. The plant-based functional beverages are free from added sugars and they have the potential to be enjoyed by a range of consumers, on an off the mountains.
The new products just launched on Kickstarter and have already garnered the support of over nearly 400 early backers.
The IMMUNITY + FOCUS With Benefits products can be found in varieties like caffeinated organic coffee or low-caffeine organic matcha green tea, both of which are sources of clean energy. The plant-based functional beverages are free from added sugars and they have the potential to be enjoyed by a range of consumers, on an off the mountains.
The new products just launched on Kickstarter and have already garnered the support of over nearly 400 early backers.
Trend Themes
1. Instant Functional Beverages - Functional, plant-based beverages fortified with vitamins and adaptogens for clean energy and health benefits are gaining popularity.
2. Boosted Caffeine Alternatives - Low-caffeine alternatives to coffee and tea that offer clean energy and added health benefits are disrupting the beverage industry.
3. Performance-based Formulations - Beverage lines developed with the input of elite athletes are creating opportunities for functional formulations that can appeal to a broad consumer base.
Industry Implications
1. Functional Beverages - The functional beverage industry is expanding with new, innovative products that offer a range of benefits beyond typical caffeinated drinks.
2. Nutraceuticals - The use of vitamins, adaptogens, and other ingredients in functional beverages is creating an opportunity for the nutraceutical industry to expand beyond traditional supplements.
3. Athletic Performance - Collaborations between elite athletes and functional beverage brands are creating products that meet the specific needs of athletes, but also have the potential to appeal to a wider consumer base interested in health and fitness.
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