'H*nest Meditation' Provides Meditation for Everyone with "Salty Language"
Laura McQuarrie — January 28, 2017 — Tech
References: itunes.apple & wersm
All too often, people are scared of the concept of meditation for everyone, thinking that it is a mental practice that should be reserved for monks, gurus or yogis who have reached some higher state of consciousness.
Although there are dozens of meditation apps that are helping people around the world connect to more peaceful states within themselves, 'H*nest Meditation' sets itself apart by claiming to provide "mindfulness for the rest of us." As the app describes, it offers a range of peaceful guided meditations that range from two to 15 minutes in length, "with a pinch of salty language."
Some will undoubtedly be offended by the concept, but the app offers an unintimidating approach to meditation by using terms that are already uttered by most on a daily basis.
Although there are dozens of meditation apps that are helping people around the world connect to more peaceful states within themselves, 'H*nest Meditation' sets itself apart by claiming to provide "mindfulness for the rest of us." As the app describes, it offers a range of peaceful guided meditations that range from two to 15 minutes in length, "with a pinch of salty language."
Some will undoubtedly be offended by the concept, but the app offers an unintimidating approach to meditation by using terms that are already uttered by most on a daily basis.
Trend Themes
1. Accessible Meditation - H*nest Meditation offers meditation for everyone, breaking down the barriers to entry for those intimidated by traditional practices.
2. Unconventional Mindfulness - The app's use of 'salty language' introduces a fresh and unexpected approach to mindfulness, appealing to a wider audience.
3. Short-form Guided Meditations - 'H*nest Meditation' offers meditations as short as two minutes, catering to individuals with busy schedules seeking quick moments of relaxation.
Industry Implications
1. Meditation Apps - The app's unique approach to meditation presents disruptive innovation opportunities within the growing meditation app industry.
2. Wellness and Self-care - The unconventional and accessible nature of 'H*nest Meditation' aligns with the evolving wellness industry, providing an alternative form of self-care.
3. Language Learning - The app's use of everyday language could open up opportunities for language learning platforms to incorporate mindfulness exercises into their curriculum.
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