The diversity in subway innovations we've featured is truly astounding. It will open our eyes to the peculiarities of the world underground.
Not necessarily always pertaining to transit, subway innovations range from incognito artists who sketch fellow passengers on ticket stubs to entertainment artists dedicated to lightening people's moods below the city's surface.
Implications - Thousands of people use the subway everyday all around the world. Advertisements are put up along walls and people look at them, but nothing gets a business more noticed than pulling a publicity stunt in the subway. There are tons of people around to watch the events unfold and it is a guarantee that at least one person will film it and post to YouTube.
39 Crazy Subway Stunts
38
No Pants Subway Ride
900 Underground Underwear Enthusiasts in NYC
37
Guerrilla Adbusting
Street Artists FTW-Crew Add Photoshop Toolbox to Subway Ads
36
Controversial Public Transit Photos
Paris Metro Nudes
35
Insane Party Locations
Subway Shindigs Take Public Parties Underground
34
Mini Car Subway Exit
33
Interactive Movie Promos
Tech-Savvy 'Twilight' Posters in Brazil Subways
32
Subway Cart Fashion Shoots
Alberta Ferretti Fall Campaign
31
Habitrail Home Aquarium
A Subway Network for Your Fish
30
Sexist Subways
Women-Only Transit In Seoul
29
Paris Metro Art
28
Subway Sneakers
Above + Below London Recycles Old Subway Seats Into Sneaks
27
Gratevertising
Party Store Uses Subway Grates for Promotion
26
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
25
3-D Tongues
Japanese Subway Ads
24
Vintage Subway Ads
Using Old London Underground Campaigns to Inspire New Creativity
23
Subway Music Videos
The Pussycat Dolls Remake 'Jai Ho' from Slumdog Millionaire
22
Energy-Generating Subway Station Floors
East Japan Railway Harvests Power from Commuters
21
Subway Hoedowns
The Xylopholks Entertain New Yorkers In Furry Animal Costumes
20
Ceiling-Mounted Subway Maps
GPS System Pinpoints Location on Subway Car Ceilings
19
Tranquil Spanish Subway Ad
Metro Madrid
18
Subway Cars as Art Studios
The Village Underground
17
Animated Subvertising
Subway Ads Flicker in Asia
16
Subway Street Art
The Take a Seat Project
15
Branded Landmarks
NYC Subway Car Gets Wrapped
14
Subway Web Surfing
WiFi Rail Makes Deal with BART for Underground Internet Access
13
Nordic Metro Art Installation
The Tunnel of Light Escalator
12
Rollercoaster Metro
Carmelit Slanted Subway
11
Subway Ticket Art
138,000 Tickets Converted Into Astro Boy Pixel Art
10
Stylish Subway Entrances
Toulouse, France Introduces Modern Art to Public Transit
9
Sketchscapes
Edgartista's Subway Ride-Inspired 'New Millennium' Drawings
8
Transit Map Jewelry
NYC Metro Cuffs Make Navigating the Big Apple Easy
7
Underground Art Galleries
The Platform at Degrave Street Subway Station
6
Subway Stations Get Mobile Service
NYC Tunnel Talk
5
Subway Head-Holders
Gadgets to Help Tired Commuters Take Quick Naps en Route
4
LED Technology for Subways
See-Through Information
3
Subway Ticket Portraits
Parisian Metro Artist Luc Grateau
2
Redecorating Subway Cars
Pranksters Turn Train into a Living Room
1
Subway Car Room
Michal Tatarkiewicz's Mural
Related Ideas
Multifunctional Transport Buses
The Bubblic Public Imagines the Future of Public Transit
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
00s Skateboarding-Inspired Footwear
One Block Down and Vans Join Forces on the Star Bullet
Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
Multi-Person Scooter Designs
The Conceptual 'Hop' Scooter Platform Imagines a New Commuter Option
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
Supersized Cream-Filled Cookies
Subway is Looking to Offer a New Oreo Footlong Cookie in January
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
New Yorker-Approved Campaigns
New York’s StreetEasy Urges You to Never Become a Former New Yorker
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Statement Street Art
Alex Chinneck’s Surreal Street Art Transforms Bristol's Urban Landscape
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
Gym-Themed Croissant Experiences
NUDAKE Haus Nowhere Shanghai is an Experimental Art Cafe
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Sustainable Multi-Person Scooters
Of My Imagination Designs the Hop Vehicle for Urban Spaces
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
NYC-Inspired Sneaker Designs
The Coach Soho Sneaker Collection is Chic and Urban-Informed
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Fluffy QSR Baked Potatoes
The Subway Spudway Range is Arriving the UK with Several Flavor Options
Maximalism Playful Roller Discos
Varun Kataria Unveils the Xanada Roller Disco in Brooklyn
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
QSR Sandwich Shop Streetwear
Subway Introduces a Limited-Edition Line of Streetwear
Affordable QSR Sandwich Specials
Subway Launches a New Daily Value Meal
Transit Accessibility-Focused Digital Guides
Metrolinx Debuts Six Digital Guides on MagnusCards
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
Psychedelic Sculptural Art Installations
The Frank Stella: Recent Sculpture Exhibition Opens in NY
Globally Inspired Sandwich Menus
Subway Canada Has Introduced Four New Globally Inspired Subs
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Spicy Condiment-Inspired Chips
Subway Just Added New Miss Vickie’s Baja Chipotle Chips
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Groundbreaking Public Transit Models
Argo Debuts a Vertically Integrated Smart Transit System
Savory Protein Shakes
Subway Dreamed Up the "Subwhey" Range for April Fool's Day
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Transforming Bullet Train Toys
In Japan, McDonald’s Happy Meals Now Come with Shinkalion Toys
Expanded Sandwich Topping Selections
Subway Added New 'SubKrunch' Alongside New Sandwiches
Celebratory Meat Sandwiches
Subway Canada and the Toronto Raptors Launched the Carnivore Sub
Public Transit-Themed Swimwear
Transport for London and Budgy Smuggler Partnered on a Collection
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Footlong Snack Bags
Subway Created Sidekick Safes to Securely Store Its Footlong Snacks
Graffiti Artist-Made Rare Sneakers
Nike and Stash Breathe Life Back to Retro Sneaker Models
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
All-Over Patterned Skate Sneakers
UNDERCOVER & Vans OTW Highlight Anarchy is the Key
Spicy Nacho-Inspired Sandwiches
Subway is Serving Up New Spicy Nacho Steak & Fiery Meatball Subs
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Dynamic Art Exhibitions
The 'Art in Motion' Exhibition Features Moving Artworks
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Calming Audio Escapes
Audible's Activation at King's Cross Helps Commuters Beat the Rush
90s Graffiti Culture-Inspired Streetwear
NEIGHBORHOOD and Subware Join Forces on a Capsule
QSR Sandwich Sauce Ranges
Subway Sauces Bring the Brand's Condiments to the Kitchen
Pasta Box Tickets
Barilla Turned Pasta Boxes into "Togetherness Tickets" on World Pasta Day
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
Topping-Packed QSR Nachos
Subway Doritos Footlong Nachos are Packed with Flavor
Singer-Inspired Pop-Up Cafes
Cash App & Sabrina Carpenter Opened a Short N' Sweet Cafe in NYC
Fast Food Restaurant-Turned Nightclub
This McDonald's Location Turns into the Nyugati Lounge
Sandwich Shop Valentine's Promotions
Subway Launches a New Valentine's Day BOGO Promotion
Valentine's Day Transit Activations
Skip Gives Toronto Commuters Free Union Station Flowers
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Interactive Menu Games
Subway Launches the Super-Sized Sweeps for its MVP Rewards
Branded Pub Crawls
The No Lay's, No Game 'Lay's Crawl' Entices Soccer Fans to Pubs
Cheesy Rolled Bread Snacks
Subway Footlong Dippers Use the Brand's New Lavash Bread
Extra-Cheesy Seasonal Sandwiches
The Subway V.I.Brie SubMelt® is Arriving in the UK
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Nostalgic Brunch Experiences
RUNWAY 06's Electric Brunch Offers a Fresh Twist on the Brunch Scene
Cross-Region Ticketing Apps
Moovit Now Allows Users to Purchase Tickets Directly In-App
Recycling Advocate Holograms
HypnoCat is Promoting the Great Cable Challenge in Waterloo Station
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Canadian QSR Cookie Releases
Subway® Canada Recently Announced the Launch of the Footlong Cookie
Dippable Cheesy Bread Snacks
Subway Unveils its Footlong Dippers Through the Sidekick Menu
Tattoo-Committed Coffee Incentives
Punk Bunny Coffee and 7-Eleven Dream Up a Coffee Deal
Weapon-Awareness Music
Logic's 'Iron Pipeline' Anthem Highlights the Gun Trafficking Crisis
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Singer-Themed Transit Takeovers
Sony and Olivia Rodrigo Take Over the New York City Transit
QSR Holiday Windows
Subway Canada's Secret Sandwich Elves Celebrate Its First Festive Menu
Vegetarian-Promoting Game Events
The 'Veggie Hunt' Event in Subway Surfers Promotes Veggies
Electric Public Transportation Expansions
The Higer New V Series Launch in the Phillipines
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
AI-Powered CCTV Systems
Amazon Unveils a New Emotion-Detecting AI Software for Train Passengers
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Music-Themed Travel Guides
Skyscanner Music Guides Were Created with Exceptional ALIEN
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Friendship-Focused Election Campaigns
Flash Pack Has Introduced The Friendship Bus
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Ghost Pepper Sub Sandwiches
Subway Unveils a Spicy Ghost Pepper Addition to its Main Menu
Street Art-Adorned Perforated Footwear
Crocs Joins Futura Laboraties on a New Set of Shoes
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Sandwich-Inspired Water Slides
Subway Transformed Footlong Dippers Into 95-Foot-Long Dip 'N Slides
Festive Footlong Cookies
Subway Announced a Holiday Footlong Cookie for the Season
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Redesigned Unifying Transit Terminals
Foster + Partners Renovates the NY Midtown Bus Terminal
Sweet Heat Sandwich Sauces
Subway Hot Honey Sauce Can Be Added to Your Choice of Sandwich
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Real-Time Subway Map Apps
The Weekendest Offers a Comprehensive View of the NYC Subway System
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Smoky BBQ-Inspired Sandwiches
Subway The Smokehouse Edition Sandwiches Come in Three Options
Subway-Lined Waved Panels
Ateneo Used 3D Tech to Form Sculptural Walls Around Wuyuanwan Station
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
Footlong Variety Options
Footlong Sidekicks and Dippers Offered at Subway All Summer Long
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
Skate Culture Initiatives
The Bunt Jam Hosted By Vans Celebrates Toronto's Skateboard Community
Latticed-Steel Transport Hub Columns
Tremend Designs the Metropolitan Station in Lublin
Hyper-Fast Charging Stations
New York City's Latest EV Charging Supercenter is Powered by Gravity
Event Shuttle Rideshare Services
Uber Shuttle is Targeted Towards Sporting Events and Concerts
Point-and-Click Escape Games
Escape Room Phantom Train Challenges Players with Stories and Puzzles
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Grocery EV Stations
FLO and Metro Deploy Fast Charging Stations at Over 130 Grocery Locations
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
New York-Centric Campaigns
Bergdorf Goodman’s ‘Toast of the Town’ Campaign Celebrates New York
Bright London Typeface Installations
Yinka Ilori Showcases Good Things Come to Those Who Wait
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Train-Specific Digital Ticketing Platforms
Save a Train Revolutionizes Global Rail Travel
Otherworldly Sandwich Delivery Promotions
Subway Ultimate Footlong Offering Marks World UFO Day
Beach-Inspired Metro Stations
Chetwoods and J&A Transforms a Tourism Line Metro Station
Rail Station Accessibility Initiatives
Greater Manchester Has Plans to Upgrade 10 Stations
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire
Artfully Designed Train Stations
Design Studio MAD Creates its First Train Station in Beijing