NEIGHBORHOOD and Subware Join Forces on a Capsule
Amy Duong — October 27, 2024 — Art & Design
References: highsnobiety
NEIGHBORHOOD and Subware are two brands rooted in streetwear expertise and now they are joining forces on a special collection. The debut range comes as a part of NEIGHBORHOOD's 30th anniversary so it celebrates its roots from the 90s. Subware was founded in 1993 and NEIGHBORHOOD followed shortly after in 1994 -- both staying relevant today.
The new collaboration between the two brands celebrates their 90s legacy through nostalgic aesthetics fused with contemporary touches. The items comprise varsity jackets, graphic tees, accessories, and sweaters -- all of these are detailed with Subware's iconic logos. The full drop features 20 items which also include some kids' items with themes inspired by graffiti culture of past eras.
Image Credit: Subware
The new collaboration between the two brands celebrates their 90s legacy through nostalgic aesthetics fused with contemporary touches. The items comprise varsity jackets, graphic tees, accessories, and sweaters -- all of these are detailed with Subware's iconic logos. The full drop features 20 items which also include some kids' items with themes inspired by graffiti culture of past eras.
Image Credit: Subware
Trend Themes
1. Nostalgic Streetwear - Fashion brands are leveraging the nostalgia of 90s street culture to create unique, contemporary collections that resonate with today's consumers.
2. Collaborative Collections - Historical streetwear brands are increasingly collaborating to blend their legacies and design new, culturally inspired ranges.
3. Graffiti-inspired Apparel - The infusion of graffiti culture into modern streetwear creates a unique aesthetic that appeals to both older generations familiar with the era and younger ones discovering it.
Industry Implications
1. Fashion Industry - Innovative collaborations and nostalgia-driven designs are revitalizing interest in streetwear.
2. Apparel and Accessories - The sector sees opportunities in merging historical culture with current trends to create standout items.
3. Children's Clothing - Kids' apparel inspired by 90s graffiti culture merges playful elements with historical design cues, attracting a unique segment of young consumers.
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