Subway Added New 'SubKrunch' Alongside New Sandwiches
Colin Smith — July 9, 2024 — Business
References: newsroom.subway & nrn
Subway has recently introduced a new topping called SubKrunch as part of its Summer of Footlongs menu update. This topping is designed to add a unique texture and flavor to Subway’s sandwiches, wraps, and salads. SubKrunch™ consists of crispy bits that are coated with a savory seasoning and fried to achieve a satisfying crunch. This innovation aims to enhance the overall eating experience by providing an audible crunch with every bite, catering to customers who seek a more dynamic and flavorful meal option.
In addition to SubKrunch, Subway has also launched three new signature subs that feature this topping. These include the Honey Mustard BBQ Chicken, Spicy Nacho Chicken, and Cheesy Garlic Steak sandwiches. Each of these subs is crafted to highlight the new topping alongside other bold flavors and ingredients. For instance, the Spicy Nacho Chicken sub combines rotisserie-style chicken with green peppers, red onions, jalapeños, and SubKrunch, finished with Cheddar Cheese sauce and Creamy Sriracha sauce for an extra kick.
Image Credit: Subway
In addition to SubKrunch, Subway has also launched three new signature subs that feature this topping. These include the Honey Mustard BBQ Chicken, Spicy Nacho Chicken, and Cheesy Garlic Steak sandwiches. Each of these subs is crafted to highlight the new topping alongside other bold flavors and ingredients. For instance, the Spicy Nacho Chicken sub combines rotisserie-style chicken with green peppers, red onions, jalapeños, and SubKrunch, finished with Cheddar Cheese sauce and Creamy Sriracha sauce for an extra kick.
Image Credit: Subway
Trend Themes
1. Texture-enhancing Toppings - SubKrunch adds a distinct layer of texture to sandwiches that enhances the sensory eating experience.
2. Signature Sub Innovations - New signature subs featuring SubKrunch exemplify how unique toppings can redefine traditional sandwich offerings.
3. Flavor-infused Crumbles - SubKrunch's crispy, savory bits demonstrate a growing trend towards flavor-packed, texture-rich enhancements for various dishes.
Industry Implications
1. Fast Food - Innovative toppings like SubKrunch reflect ongoing trends in the fast food industry where unique textures and flavors are key differentiators.
2. Food Manufacturing - The development of flavor-infused, texture-rich toppings such as SubKrunch showcases how food manufacturers are advancing snack and meal enhancements.
3. Culinary Arts - Culinary professionals can explore new realms of creativity by incorporating innovative elements like SubKrunch to elevate dish presentations and taste profiles.
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