Subway Dreamed Up the "Subwhey" Range for April Fool's Day
Laura McQuarrie — April 1, 2025 — Lifestyle
References: famouscampaigns & instagram
Protein shakes in classic vanilla and chocolate flavors are available in abundance and for fans of savory flavors, Subway teased a savory protein shake range called Subwhey.
Sparking conversation about the brand on April Fool's Day, these unconventional protein shake varieties promise a hefty amount of protein per serving with options like Meatball Marinara Sub, Big Breakwich Sub and the Classic B.M.T. Ultimately, these savory shakes call attention to fan-favorite, protein-packed Footlong Subs, which are probably best enjoyed in their original format at Subway.
As unusual as this sandwich-inspired Subwhey range may be, savory drinks are on the rise within the beverage industry, and active consumers are looking for alternative ways to intake protein.
Sparking conversation about the brand on April Fool's Day, these unconventional protein shake varieties promise a hefty amount of protein per serving with options like Meatball Marinara Sub, Big Breakwich Sub and the Classic B.M.T. Ultimately, these savory shakes call attention to fan-favorite, protein-packed Footlong Subs, which are probably best enjoyed in their original format at Subway.
As unusual as this sandwich-inspired Subwhey range may be, savory drinks are on the rise within the beverage industry, and active consumers are looking for alternative ways to intake protein.
Trend Themes
1. Savory Beverage Innovation - The rise of savory beverage options such as sandwich-inspired protein shakes highlights a growing consumer interest in alternative flavor profiles beyond traditional sweet offerings.
2. Alternative Protein Consumption - Novel protein delivery methods, like these savory shakes, present opportunities to cater to active consumers seeking diverse and convenient protein sources.
3. Seasonal Marketing Strategies - Engaging promotions tied to events like April Fool's Day can generate buzz and reinforce brand identity through imaginative product concepts.
Industry Implications
1. Beverage Industry - With an increase in demand for unique and savory drinks, the beverage industry is ripe for innovation that challenges conventional flavor expectations.
2. Fitness and Health Market - The introduction of non-traditional protein shakes taps into the fitness and health market's need for varied and appealing protein intake options.
3. Marketing and Advertising - Seasonal and novelty-driven marketing tactics can position brands as adaptable and consumer-focused by leveraging humor and creativity.
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