It's difficult for any musician, nonetheless a rapper, to stay relevant for as long as Jay-Z has. Whether you've been with the Jigga man since his Reasonable Doubt days (his first album released in 1996), or just hopped on the Roc bandwagon after the release of his collaborative album with Kanye entitled Watch the Throne, there are many, many reasons to love Jay-Z.
When his career started, Jay-Z -- known back then as Shawn Carter -- was just another young man trying to use music as a way to escape the poverty of his surroundings -- at the time, the Marcy Projects in Brooklyn, NY. Fast forward almost two decades, 16 albums, one high-profile marriage and a new-born daughter later, and Jigga is one of the most successful musicians pop culture has ever seen. Here's to the next two decades of Jay-Z's reign as rap king.
30 Reasons to Love Jay-Z
29
Celeb Personal Photo Blogs
The Beyonce Tumblr Reveals a Ton of Intimate Images
28
Speculative Superstar Troubles
The 'Jay-Z and Beyonce Worry About Kanye' Tumblr is Hilarious
27
Rap Remix Blogs
The Hip-Hop Humor Tumblr Fuses Everyday Objects with Music Icons
26
Rapper Tack Renderings
The Andre Woolery Push Pin Art is Prickly Portraiture
25
Hip-Hop Tour Snapbacks
The New Era Black Yankees Snakeskin Hat Pays Tribute to Watch The Throne
24
Dynamic Rap Duo Depictions
The Watch the Throne by Tommy Ton Photos are Extraordinary
23
Grayscale Hip-Hop Portraiture
Strassenkoeter Pays Homage to Iconic MCs with Incredible Artworks
22
Celeb Mosaic Artwork
The Deviantart Keyboard Key Portraits are Awesome
21
Epic Epileptic Concert Videos
Jay-Z and Kanye West Have Dropped the N****s in Paris Video
20
Hip-Hop Collaboration Kicks
The Reebok Kamikaze III Mid Sneakers Get a Co-Sign From Swizz Beatz
19
Hip Hop Hometown Maps
The New York City Rap Artist Infographic Depicts Rap Heritage
18
Epic Rap Duo Vids
The Jay-Z Kanye West Otis Video Captures the American Spirit on Fire
17
Designer Muse Portraits
Riccardo Tisci is Joined by Kanye West in Vogue US March 2012
16
Colossal Hip Hop Collabs
The Blakroc 2 Trailer Previews a Legendary Roster of Rappers
15
Hip-Hop Director Retrospectives
The History of Hype Looks Back at the Work of a Legend
14
Iconic Rapper Playing Cards
Mynority Classics Playing Cards Immortalize Fathers of Hip-Hop
13
Destroyed Vehicle Auctions
Jay-Z and Kanye Sell the 'Otis' Maybach 57 to the Highest Bidder
12
Hilarious Hip-Hop Tees
Get Bizzi Clothing Gives MCs a Stylish Comic Makeover
11
Rapper-Endorsed Chargers
Jay-Z Appears in Duracell Powermat 24-Hour Power System Commercial
10
Hip-Hop Studio Memoirs
'Watch the Throne' Session Photos Get Fans Amped up for the Album
9
Hip-Hop Studio Narratives
The Watch The Thrones Documentary Gives Fans a Sneak Peek
8
Bookworm Rap Battles
‘B*tches in Bookshops' Parody Based on Jay Z and Kanye West's Hit
7
Inspiring Hip-Hop Narratives
Jay-Z 'Rap is Poetry' Provides an Enlightening Insight to Music
6
Incredible Mogul Marketing
The Jay-Z 'Decoded' Case Study Analyzes the Genius Advertising Campaign
5
Celebrity Baby Blogs
The Newly Launched Mariah Carey Nick Cannon DemBabies Website is Cute
4
Rich Rock Star Infographics
This Chart Provides a Look into the Lives of the Wealthiest Rockstars
3
Rapper Search Engine Games
The Decode Jay-Z Game Tests a Player's Knowledge of Hova with Bing
2
Literary Hova Hunts
Hidden Messages are Placed for the Release of Jay-Z 'Decoded'
1
New Model for Music Sales
Jay-Z & Live Nation's Roc Nation
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boohooMAN Joins Forces with DD Osama
Iconic Rock Band-Inspired Menswear
Eton Releases a Limited-Edition The Beatles Collection
Streetwear Festival Collaborations
Culture Kings Partner with Rolling Loud for a New Drop
Rapper-Honoring Fall Streetwear
LABRUM Joins the Tupac Shakur Estate on a New Collection
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Rapper-Launched Canned Cocktails
Ini Archibong Designs Gin & Juice Can by Snoop Dogg & Dr. Dre
Hip Hop-Themed Purple Boots
Timberland Presents the New Hip Hop Royalty Boot with Stencil
Rapper-Inspired Apparel Collections
WACKO MARIA Releases Its First Tupac Collaborative Apparel
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Magnetic Button Outerwear Series
LoveForm and Moncler Join Forces on an Outerwear Line
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Collaborative Lifestyle Streetwear
GAP and Madhappy Join Forces to Create Mad-GAP-py
Jamaican Singer-Inspired Soccer Apparel
MARKET REvealsSoccer-Themed Bob Marley Apparel Collection
Artistic NYC Watch Collections
The Swatch x Keith Haring BREAK FREE Collection is 80s-Inspired
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Hip-Hop-Celebrating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Vinyl Record-Inspired Snowboards
Burton Collaborates with Run DMC on Musically-Inspired Collection
Late Rapper-Themed Collections
Joshua Vides and Interscope Records Release a 2Pac Collection
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Contemporary Ten-Piece Collections
Reigning Champ and Jide Osifeso Debut fifth collection
Artist-Honoring Special Turntables
House of Marley Presents a BOB MARLEY: ONE LOVE Turntable
Artist-Inspired Sweaters
The Lee® X Basquiat™ Printed Sweater Fuses Collage and Graffiti Elements
Cosmic-Themed Art Exhibitions
Awol Erizku’s Newest Exhibition Has Space, Basketball, and Hip Hop
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Energy-Returning Symbolic Sneaker Models
Jah Jah Creates a New Salomon RX MOC 3.0 Model
Jamaican Artist-inspired Fashion Lines
Bianca Saunders & Farah Tapped Lee “Scratch” Perry's Legacy
Rapper-Inspired Streetwear Brands
Gunna Unveils His New Clothing Brand, P by Gunna
Music Culture-Fused Streetwear
Paper Planes Unveils its New Capsule for the Fall 2024 Season
Hip-Hop-Commemorating Shoes
Timberland Launches a New Purple Boot Inspired by Hip Hop's Origins
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
AI-Powered Albums
Bacardí is Dropping The A.I. Powered Album with Boi-1da
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Collaborative Mixed-Material Sneakers
Joe Freshgoods and New Balance Unite for the 990v4 Capsule
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Celebrity-Headed Haircare Lines
Beyoncé Announces Her New Haircare Line: Cécred on Instagram
Celebrity-Approved Spirit Campaigns
Grand Marnier and 2 Chainz Introduce The Rouge Room
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Hip Hop-Honoring High-Top Sneakers
Nike Launches a New Air Force 1 High in a Classics Colorway
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
AI Rap Generating Tools
The Rap Generator Creates Original Songs and Lyrics
Y2K-Inspired Collections
Reebok and Juicy Couture Partner for Y2K-Inspired Capsule Collection
Female Celebrity-Branded Whiskies
Beyoncé Debuts SirDavis in Collaboration with Moët Hennessy
Basketball League-Inspired Apparel
Josh Denzel Unveils his First NBA Collection with Primark
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Bronx Childhood-Inspired Sneakers
Jae Tips and Saucony Present the To Do List Collection
Artist-Honoring Instant Cameras
Polaroid's Now Generation 2 Camera Honors the Work of Basquiat
Rapper-Inspired Clothing Collections
boohooMAN Collaborated with the American Rapper Toosii
Singer-Collaborated Game Campaigns
Nintendo and Raye Join Forces on a Series of Advertisements
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Mythically Designed Luxe Jewelry
Tiffany & Co Joins Pharrell on the Tiffany Titan Capsule
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Artist-Honoring Sleek Timepieces
Swatch Presents the JEAN-MICHEL BASQUIAT Collection
Singer-Collaborative High-Top Sneakers
Teyana Taylor is Getting Her Own Design of the AJ1
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Athlete-Backed Jewelry Brands
David Yurman Partnered with the NBA to Launch a Men's Jewelry Brand
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
AI-Generated Rap Music Videos
Snoop Dogg's Love You More Music Video Took Months to Create
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Musical Afrofuturism Metaverses
The Verse by Jack Daniels is an Immersive Virtual Experience
Celebrity-Backed Colognes
Montblanc has chosen John Legend as the Ambassador for its New Line
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Abstract Artful Spring Streetwear
Hyo Isak Presents its New Range of Apparel for the SS23 Season
British Singer-Starred Fashion Campaigns
JW Anderson's Latest Campaign Stars Singer Bakar
Hip-Hop-Inspired Sneakers
Nike Unveils Its Latest 'Run The Jewels x Nike SB Dunks' Sneakers
Graphic-Detailed Luxe Timepieces
Olaolu Slawn Designs a Vibrant Collaborative Rolex Watch
Hip-Hop-Commemorating Concerts
Levi's and Rolling Loud Unite for an Intimate Little Simz Concert
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Chic Contemporary Fitness Studios
Jaybird Emphasizes Mindfulness and Accessibility
Graffiti Artist-Collab Streetwear
JA ONE XTC Joins Awake NY On a New Range of Apparel
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
American Singer-Inspired Home Furnishings
Rove Concepts Debuts 'The Journeys Collection'
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Artistic Musician-Backed Merch
Pharrell's JOOPITER Label Launches the 'Just Phriends' Merchandise
Monochromatic Celeb-Approved Headphones
Kim Kardashian Informs New Colorways of Beats by Dr. Dre
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Creative Music Community Initiatives
Awake NY and Marshall Join on the Live from Awake NY Project
Rapper-Starring Anime Apparel
Logic and Crunchyroll Launch a Cowboy Bebop Apparel Collection
Pop-Star Jewelry Collaborations
BTS Member Jin Becomes New Global Ambassador for Maison FRED
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Hip-Hop-Influenced Art Installations
B-side: (Broken) Memory and Remix Presents the BRIC House
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Friend-Honoring Sneakers
Russell Westbrook Honors Childhood Friend in Jordan Why Not 0.6 'KB3'
Jazz-Inspired Apparel Collections
The National Jazz Museum and Book Works Launching Tee Collection
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Cairo-Based Streetwear Lookbooks
Unknown Taps Rapper Unknown T to Star in its New Campaign
Singer-Collaborative Lifestyle Shoes
Aminé and New Balance Work Together on a Special Sneaker
Kpop-Themed Live Exhibitions
HYBE, BIGHIT MUSIC, & Live Nation Confirm a New BTS Exhibition in LA
Hip-Hop-Inspired Apparel Collections
Stüssy and Gang Starr Announced New Collaboration Collection
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Musician-Backed QSR Merch
The White Castle Night Castle Merchandise is Fat Joe-Approved
Rapper-Approved Hair Styling Products
KISS Colors & Care Styling Collection is Supported by JT
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Canadian Hip-Hop Campaigns
Kardinal Offishall Collaborates with Hop Valley for 'Track-For-All'
Musician-Crafted Luxe Perfumes
Beyoncé Makes Her Return to the Fragrance World with a New Perfume
Hardcore Hip Hop Collaborations
DGK Partners with Onyx to Commemorate BACDAFUCUP
Artist-Honoring Bourbon Bottle Designs
Great Jones Distilling Co. Celebrates Basquiat Once Again
Rapper-Backed Happiness Journals
Intelligent Change and Prince EA Release 'The 3x Happier Journal'
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Rapper-Endorsed Premium Wines
Ja Rule Launches a Premium Alexander Valley Wine Label
Collaborative Music Platforms
Tidal Now Supports Artist Collaboration Through 'Tidal Collabs'
Designer-Starring Streetwear Campaigns
Clint 419 is the Face of Supreme's FW23 Seasonal Campaign
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Artist-Backed Joint Experiences
Rémy Martin and Usher Join Forces on the Life is a Melody Project
Stylish Rapper-Backed Merchandise
NBA Youngboy Debuts a New Capsule with Westside Merchandising
Music-Informed Footwear Campaigns
Deyaz takes Over the Dr. Martens' Summer 2023 Campaign
Rapper-Hosted Live Concerts
Lil Wayne Announces an Exclusive Livestream Event on May 13
Miniature Artful Hip-Hop Landmarks
Danny Cortes Captures Iconic Hip-Hop Moments Through Art
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Romantic Debut Solo Exhibitions
EJR Barnes Debuts A Room on East 79th Street Show
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Rapper-Inspired Playable Game Characters
Call of Duty Season 5 Will Feature Nicki Minaj
Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club
Football Player-Approved Golf Collections
Reggie Bush and Travismathew Debut a New Collection
Luxe Artful Limited Vinyls
Kendrick Lamar's To Pimp a Butterfly Vinyl is Gucci-Cladded
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Late Singer-Honoring Books
Amy Winehouse: In Her Words Celebrates the Singer's Legacy
Engaging Rap Trivia Games
Rap Trivia is a Fun Hip Hop Trivia Game