Great Jones Distilling Co. Celebrates Basquiat Once Again
References: robbreport & community.designtaxi
Great Jones Distilling Co. unveils a limited-edition bourbon to celebrate the iconic artist from New York Jean-Michel Basquiat. This marks the second time that the brand has honored Basquiat and this follows a trio set of bourbons that are detailed by his signature crown motif last year. The distillery now bottles a four-year-old rye-infused bourbon libation and the label is decorated by the 1982 artwork, Mecca.
Mecca is filled with energetic colors which represents the city that Basquiat is from. The painting also highlights a version of the Empire State Building, a symbol of the city along with the aforementioned crown motif. The bourbon is crafted from 100% New York corn, rye, and malted barley, and has 43% ABV spirit. There are notes of vanilla, dry corn, and a touch of white pepper.
Image Credit: Great Jones Distilling Co.
Mecca is filled with energetic colors which represents the city that Basquiat is from. The painting also highlights a version of the Empire State Building, a symbol of the city along with the aforementioned crown motif. The bourbon is crafted from 100% New York corn, rye, and malted barley, and has 43% ABV spirit. There are notes of vanilla, dry corn, and a touch of white pepper.
Image Credit: Great Jones Distilling Co.
Trend Themes
1. Artist-celebrating Alcoholic Beverages - Brands are increasingly creating limited-edition alcoholic beverages that pay homage to influential artists like Jean-Michel Basquiat.
2. Art-infused Packaging - Product packaging is being elevated through the integration of iconic artwork, transforming standard bottles into collectible pieces.
3. Culturally-inspired Spirits - Alcohol producers are exploring cultural themes and local history to create unique and meaningful spirits with regional ingredients.
Industry Implications
1. Alcoholic Beverages - The industry is seeing a rise in premium, story-driven products that appeal to consumers’ interests in art and culture.
2. Packaging Design - Innovative packaging that incorporates famous artworks is becoming a key differentiator in boosting product appeal and consumer engagement.
3. Luxury Collectibles - Limited-edition releases that combine fine spirits with high art are merging two luxury markets, offering new avenues for exclusivity and collection.
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