The History of Hype Looks Back at the Work of a Legend
Jana Pijak — January 22, 2012 — Art & Design
The bold 'History of Hype' V Magazine editorial takes a retrospective look at the work of legendary hip-hop music video director Hype Williams. The powerful pictorial features images of some of the artist's most iconic collaborators including hip-hop icons Missy Elliot, Kanye West, Jay Z and the late Lisa Left Eye Lopez among others.
Hype Williams is known for his signature editorial style, selling hip-hop culture as a lifestyle and always outdoing himself in the process of his work. These stunning photographs include artist shoots and video stills of hip-hop heavy-weights, each telling a different story and exuding a strong sense of presence and mood.
From highly conceptual and avant-garde photos staring a body-painted Kelis to a subtly elegant black and white shot of the late Aaliyah, The History of Hype editorial pays homage to the man that changed hip-hop media.
Image Credit: Hype Williams, V Magazine
Hype Williams is known for his signature editorial style, selling hip-hop culture as a lifestyle and always outdoing himself in the process of his work. These stunning photographs include artist shoots and video stills of hip-hop heavy-weights, each telling a different story and exuding a strong sense of presence and mood.
From highly conceptual and avant-garde photos staring a body-painted Kelis to a subtly elegant black and white shot of the late Aaliyah, The History of Hype editorial pays homage to the man that changed hip-hop media.
Image Credit: Hype Williams, V Magazine
Trend Themes
1. Hip-hop Director Retrospectives - Exploring the work of legendary hip-hop directors like Hype Williams can inspire new creative approaches and storytelling techniques in music videos.
2. Editorial Style in Music Videos - Utilizing a signature editorial style in music videos can help artists and directors create visually stunning and impactful content that captivates audiences.
3. Lifestyle Marketing in Hip-hop Culture - Leveraging hip-hop culture as a lifestyle and incorporating it into marketing strategies can attract and resonate with target audiences.
Industry Implications
1. Music Video Production - The music video production industry can embrace innovative storytelling techniques and explore concept-driven visuals inspired by legendary directors like Hype Williams.
2. Hip-hop Marketing and Branding - Brands and marketers in the hip-hop industry have an opportunity to incorporate lifestyle marketing approaches that align with the culture and values of their target audience.
3. Fashion and Photography - The fashion and photography industries can draw inspiration from the editorial style showcased in hip-hop director retrospectives, exploring new concepts and pushing the boundaries of visual storytelling.
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