It's long been known that humans are attracted to appealing aesthetics, and this is why Pinterest marketing campaigns have been so successful. The popular website uses that understanding with its amalgamated image posting platform and it's that concept that has enticed so many businesses.
In the end it's all about customer interaction in this digitally connected era. When a company can get its consumer market interacting with it, the possibility of building a brand skyrockets. Not only does it benefit the brand image, but it's also a huge boost to brand awareness when it becomes the consumers who start advertising.
As social media platforms that use an image-based concept spread their roots throughout the Internet, more Pinterest marketing campaigns will surely spring up. The aesthetic appeal is one of the reasons why magazines have always been a popular medium. Now imagine a magazine that can be completely customized to each individual reader; the possibilities are endless and most companies have only just begun to test the waters.
13 Pinterest Marketing Campaigns
From Social Media Pop-Up Stalls to Photo Sharing Contests:
Paul Maccarone — Sep 10, 2013 — Marketing
13
Pinterest-Hijacking Campaigns
UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
12
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
11
Animated Pinning Campaigns
The 'Uniqlo' Pinterest Dry Mesh Project is Clever
10
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
9
Social Media Makeup Competitions
The Estee Lauder Spring Into Color Campaign is Online Only
8
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
7
Social Media Fragrance Campaigns
The Oscar De La Renta Something Blue Tool Promotes Its Perfume
6
Virtual Red Carpet Campaigns
L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes
5
Cosmetic Social Media Campaigns
The Nars Satin Lip Pencil Collection Pinterest Project is Online
4
Philanthropic Pinterest Promos
The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
3
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
2
Gift-Giving Pinterest Campaigns
Kotex Delivers Gifts to Pinners for 'Women's Inspiration Day
1
Social Media Pop-Up Stalls
Kotex and Smoyz Team Up in Tel Aviv to Create a Pop-Up Pinterest Store
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
AI Design Tools
Venngage Muse Creates Infographics, Flyers, and Brochures with AI Tools
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Marketing Resource Hubs
Pholeo Simplifies Marketing with Templates, Resources, and Collaboration
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Second-Hand Gift Campaigns
Marktplaats Challenges Norms with a Special Book
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Marketing Measurement Platforms
Overstory is an All-In-One Platform for Data-Driven Results
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Restaurant Marketing Platforms
Cheff Connect Helps Restaurants Create Custom Marketing Emails
Community Engagement Platforms
Dmany Builds Loyal Communities to Fuel Growth and Success
AI-Powered Mood Boards
MoodBoardly Creates Stunning Boards Across a Variety of Indusities
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
User Behavior Analysis
Sprig Heatmaps Uses AI to Analyze Product Interactions and Improve UX
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Simplified Content Creation
FastContent Generates Daily Social Media Posts with Just One Click
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
AI Content Creation
Pixiemint Uses AI to Create Stunning, Realistic Photos and Art Quickly
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Customizable Sales Banners
Sappelin Creates Eye-Catching, Animated Banners for Any Site
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Autonomous Marketing Tools
Skott Creates and Posts Automated Social and Blog Content Year-Round
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Enhanced AI Performance Tools
‘Performance+’ by Pinterest is a Tool that Optimizes Pin Creation
Custom Photo Puzzles
Make Your Puzzles Enhances Customer Experience of Its Services
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Nostalgic Postcard Cafe Campaigns
Peet's Coffee 'Postcards from Peet’s' Campaign is Nostalgic
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Easy Landing Page Builders
IndexPage Enhances Visibility and Audience Growth with Built-In SEO
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Social Sharing Platform
Keepin' Invites Users to Capture and Share Curated Daily Moments
Musical Integration Platforms
PulseShare Empowers Website Owners to Integrate Spotify Content
AI Dating Profile Optimizers
FirstPic Helps Users Analyze How Successful Their Dating Profile Is
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Cross-Platform Content Tools
Spindle Helps by Producing Engaging Content Across Platforms
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Creator-Focused Sales Platforms
The Leap by Thinkific Helps Sell Digital Products on Social
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Artist Connection-Focused Initiatives
Summer VonHolten’s New Personal Blog is About Connection
Link Management Platforms
Clickly Offers URL Shortening and Link Analyzing Tools
Artistic QR Codes
QR Artwork Directory Creates QR Codes That Boost User Engagement
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Comprehensive Personalization Platforms
Monetate Aims to Enhance Digital Experiences
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Centralized Launch Hubs
LaunchPage Simplifies Product Link Sharing with a Single, Shareable Page
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Startup Promotion Platforms
Spacehunt Offers an Open-Source Directory to Like-Minded People
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Fast Landing Page Builders
IndieSpark Creates Conversion-Focused Landing Pages in Minutes
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Content-to-Post Social Tools
Camoo Carousels Transforms Media into Carousel Posts for Social
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Digital Photo Booth Experiences
Pixely is a Tool That Can Elevate Any Social Occasion
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Customizable Screenshot Tools
Picyard Makes Screenshots Beautiful for Social Media or Blogs
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Digital Organization Tools
Pantry Simplifies the Process of Collecting and Storing Links
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers
Incentive Automation Platforms
Shoutout Automates Growth with Rewards to Engage and Retain Users
Quick Landing Pages
Startt Helps You Create Customized, High-Converting Landing Pages in Seconds
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
Poster Creation Templates
MakePoster Offers a Range of Design Options to Cater to Various Needs
Blog Post Converting Tools
BlogToPin Converts Blog Posts to Pinterst Pins