Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
Andrew Sztein — March 29, 2013 — Autos
You'd think that after being an industry for around a hundred years now, there wouldn't be many places to turn for creative car designs. If you think that, that would only be because you haven't checked out some Pinterest boards like Buick did.
Buick took to the social media network for some striking car designs that were crowdsourced by nine famous designers and pinners, the winner of which was unveiled at the New York Auto Show. The winning pinner was Michael Wurm Jr., a bed and breakfast owner from Pennsylvania who can boast 4 million followers on Pinterest. The inspiration came from Wurm's board called 'A Day at the Beach,' which emphasized sea foam color schemes and eye-catching designs. These color palettes and textures were then incorporated into the design for the luxury Buick Encore model.
Buick says that these car designs won't make it out to customers, but enough voices asking for it on the Internet would undoubtedly change their mind.
Buick took to the social media network for some striking car designs that were crowdsourced by nine famous designers and pinners, the winner of which was unveiled at the New York Auto Show. The winning pinner was Michael Wurm Jr., a bed and breakfast owner from Pennsylvania who can boast 4 million followers on Pinterest. The inspiration came from Wurm's board called 'A Day at the Beach,' which emphasized sea foam color schemes and eye-catching designs. These color palettes and textures were then incorporated into the design for the luxury Buick Encore model.
Buick says that these car designs won't make it out to customers, but enough voices asking for it on the Internet would undoubtedly change their mind.
Trend Themes
1. Crowdsourced Car Designs - Social media platforms are being used to gather innovative car designs from a wide range of creative individuals, enabling companies to tap into a larger pool of design ideas.
2. Incorporating Social Media Inspiration - Automotive companies are finding inspiration from popular Pinterest boards and incorporating unique color schemes and design elements into their car models, creating visually striking and appealing vehicles.
3. Social Media Influence on Design Choices - The popularity and influence of social media platforms like Pinterest can sway automotive companies to consider unique design requests from users, potentially leading to more consumer-centric and personalized car designs.
Industry Implications
1. Automotive Design - The automotive industry has an opportunity to leverage social media platforms to gather more diverse and innovative design ideas, resulting in visually appealing and unique car models.
2. Social Media Marketing - Social media platforms like Pinterest offer businesses in the automotive industry a new avenue to engage with users and gather valuable input, allowing them to create marketing campaigns that resonate with their target audience.
3. Technology and Automotive Integration - The integration of social media platforms into automotive design processes showcases the potential for technology to disrupt traditional design methods, allowing for more collaborative and crowd-influenced design decisions.
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