The 'Uniqlo' Pinterest Dry Mesh Project is Clever
Courtney Scharf — June 29, 2012 — Marketing
References: adverblog
Making use of social media in a big way, this 'Uniqlo' Pinterest Dry Mesh Project used a great deal of planning and technology to create an 'animated' campaign to social media users.
By perfectly timing the posts of several Pinterest accounts, 'Uniqlo,' a Japanese wardrobe basics manufacturer, strategically created pins that would work as an animation when scrolled through. Attempting to get the attention of "bored" Pinterest users, Uniqlo is looking to captivate individuals already interested in boards related to the company. The results of the project were pretty amazing, and the animated aspect took off extraordinarily well. An accompanying video explaining the project is available, and shows the way in which this complex operation played out.
Making the most of social media platforms and connecting to its customer base in a direct way, this is an ingenious marketing move on part of Uniqlo, and is sure to inspire other companies to do the same.
By perfectly timing the posts of several Pinterest accounts, 'Uniqlo,' a Japanese wardrobe basics manufacturer, strategically created pins that would work as an animation when scrolled through. Attempting to get the attention of "bored" Pinterest users, Uniqlo is looking to captivate individuals already interested in boards related to the company. The results of the project were pretty amazing, and the animated aspect took off extraordinarily well. An accompanying video explaining the project is available, and shows the way in which this complex operation played out.
Making the most of social media platforms and connecting to its customer base in a direct way, this is an ingenious marketing move on part of Uniqlo, and is sure to inspire other companies to do the same.
Trend Themes
1. Social Media Marketing - Disruptive innovation opportunity: Develop creative and interactive campaigns that utilize social media platforms to directly connect with customers.
2. Animated Advertising - Disruptive innovation opportunity: Incorporate animated elements into advertising campaigns to create unique and captivating experiences for viewers.
3. Strategic Timing - Disruptive innovation opportunity: Use timing as a key element in campaigns, such as coordinating posts to create a sequential and animated effect.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement innovative marketing strategies like animated pinning campaigns to engage with fashion-savvy consumers.
2. Advertising - Disruptive innovation opportunity: Explore new forms of animated advertising to stand out in a crowded market and enhance brand visibility.
3. Digital Marketing - Disruptive innovation opportunity: Integrate social media and interactive elements into digital marketing campaigns to drive customer engagement and brand loyalty.
4.2
Score
Popularity
Activity
Freshness
