November 2023 social good trends see businesses increasingly prioritizing positive societal change and corporate social responsibility. Companies are integrating charitable initiatives, fundraising programs, and community support into their business models. This is reflective of a shift toward using corporate resources and influence for societal benefit.
Additionally, businesses are actively participating in inclusive and awareness-raising campaigns, such as breast cancer awareness and anti-discrimination efforts, using their platforms to drive positive change. Moreover, sustainable practices and innovative solutions for environmental challenges are being adopted, including the development of eco-friendly products and support for conservation initiatives.
These trends highlight a movement towards a more responsible business approach, where companies actively contribute to societal well-being and environmental sustainability, meeting growing consumer demand for sustainable options. j
Top 30 Social Good Trends in November
From Hidden Discrimination Books to Sibling Caregiver Ads:
Grace Mahas — Dec 3, 2023 — Keynote Trends
30
Women-Led Ultra-Premium Tequilas
1953 Tequila is a Tribute to Women's Tenacity
29
Spooky Charming Pet Portraits
Crown & Paw Unveils Spooky Halloween Collection to Showcase Pets
28
Homeless-Supporting Accessories
Toques From The Heart Offers Cold Weather Accessories
27
Flood Rescue Lifejacket Designs
SNS Lifejacket is a Game-Changer in Flood Rescue Operations
26
Multi-Sensory Art Experiences
Arcadia Earth Toronto & Benjamin Von Wong for A Sustainable Future
25
Western-Inspired Textiles
Slowtide Partners With Jess Mudgett On a Limited-Edition Capsule
24
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
23
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
22
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
21
Disease-Resistant Banana Varieties
Chiquita Reveals Innovative Yelloway Initiative
20
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
19
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
18
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
17
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
16
Digital QSR-Backed Cookbooks
Chick-fil-A Unveils a Cookbook to Support its Shared Table Program
15
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
14
AR Car Wash Games
Splash Dash by Soapy Joe's Car Wash is Rewarding & Fund-Raising
13
Ugly Lawn Water Conservation Initiatives
Shailene Woodley Asks Us to Embrace Ugly Dry Lawns
12
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
11
Social Good Pasta Sauces
Newman’s Own Pasta Sauces are Showing Off Updated Recipes
10
Charitable Artist Buggies
The Meyers Manx Sage Vaughn Art Car Was Commissioned by Phillip Sarofim
9
Global Edge AI Platforms
Omdena is an Edge AI Platform that Connects Experts for Collaboration
8
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
7
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
6
Charitable Esports Tournaments
The Brawlhalla World Championship Teams Up with Make-A-Wish Georgia
5
Senior-Specific Health Fairs
The City of Coral Springs is Hosting a Free Health Fair for Seniors
4
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
3
Sibling Caregiver Campagins
CDSS Launches 'Care Instructions' Campaign
2
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
1
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Philanthropy-Inspired Collections
The I’m Library People Initiative Encourages Holiday Giving
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Wildfire-Detecting Social Monitoring AI Tools
tentree Debuts the Groundbreaking Following Wildfire
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Eco-Conscious Production Facilities
Soorty Enterprises Achieves SBTi Validation for Its Eco Goals
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Positivity-Sharing Platforms
What Went Well Today is an Open-Source Space to Share Daily Hope
Connective Supplier Initiatives
Hilton Supply Management Boasts Fair Procurement Practices
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Localized Enterprise Programs
Unilever Introduced a Suppliers’ Recruitment Drive in Thailand
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Circular Fashion Docuseries
The Road to Circularity by Coachtopia Shares Sustainability Challenges
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Natural Product-Focused Holiday Bazaars
Naturally New York Plans a Special Event on December 11
Sustainable Future Contests
The Samsung Solve for Tomorrow Contest Empowers Young Minds
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Social Good Computer Drives
Digitunity Partners with OBAE to Address Technological Barriers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Sustainable Brand Certificates
b, halfmoon Recently Became a Certified B Corporation™ (B Corp™)
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Outdoorsy Branding Initiatives
REI Co-Op Continues Its Tradition of Closing All 190 Locations
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Luxury Hotel ESG Commitments
Accor is Increasing its Sustainability Efforts and Elevating Comfort
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Awareness-Raising Salad Bowls
The Smile Farms Bowl Honors Disability Employment Awareness Month.
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
QSR Book Initiatives
SONIC Drive-In Donates to Expand Book Access Across America
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Charitable Indigenous Awareness Shirts
Giant Tiger Marks Orange Shirt Day with a Special Release
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Whimsical Ethically Made Apparel
iClothing Unveils its Bold and Eco-Friendly Sugarhill Collection
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Female Orphanage Initiatives
OTB Foundation Supports an Orphanage with Jil Sander Initiative
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
GHG-Reducing Hotels
Choice Hotels is Committed to Reducing its Eco Footprint through Various Means
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Growth-Based Marketing Platforms
Crowdtiv Connects Mentors and Mentees to Grow Businesses
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers