November 2023 social good trends see businesses increasingly prioritizing positive societal change and corporate social responsibility. Companies are integrating charitable initiatives, fundraising programs, and community support into their business models. This is reflective of a shift toward using corporate resources and influence for societal benefit.
Additionally, businesses are actively participating in inclusive and awareness-raising campaigns, such as breast cancer awareness and anti-discrimination efforts, using their platforms to drive positive change. Moreover, sustainable practices and innovative solutions for environmental challenges are being adopted, including the development of eco-friendly products and support for conservation initiatives.
These trends highlight a movement towards a more responsible business approach, where companies actively contribute to societal well-being and environmental sustainability, meeting growing consumer demand for sustainable options. j
Top 30 Social Good Trends in November
From Hidden Discrimination Books to Sibling Caregiver Ads:
Grace Mahas — Dec 3, 2023 — Keynote Trends

30
Women-Led Ultra-Premium Tequilas
1953 Tequila is a Tribute to Women's Tenacity

29
Spooky Charming Pet Portraits
Crown & Paw Unveils Spooky Halloween Collection to Showcase Pets
28
Homeless-Supporting Accessories
Toques From The Heart Offers Cold Weather Accessories
27
Flood Rescue Lifejacket Designs
SNS Lifejacket is a Game-Changer in Flood Rescue Operations
26
Multi-Sensory Art Experiences
Arcadia Earth Toronto & Benjamin Von Wong for A Sustainable Future
25
Western-Inspired Textiles
Slowtide Partners With Jess Mudgett On a Limited-Edition Capsule
24
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
23
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
22
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
21
Disease-Resistant Banana Varieties
Chiquita Reveals Innovative Yelloway Initiative
20
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
19
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
18
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
17
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
16
Digital QSR-Backed Cookbooks
Chick-fil-A Unveils a Cookbook to Support its Shared Table Program
15
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
14
AR Car Wash Games
Splash Dash by Soapy Joe's Car Wash is Rewarding & Fund-Raising
13
Ugly Lawn Water Conservation Initiatives
Shailene Woodley Asks Us to Embrace Ugly Dry Lawns
12
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
11
Social Good Pasta Sauces
Newman’s Own Pasta Sauces are Showing Off Updated Recipes
10
Charitable Artist Buggies
The Meyers Manx Sage Vaughn Art Car Was Commissioned by Phillip Sarofim
9
Global Edge AI Platforms
Omdena is an Edge AI Platform that Connects Experts for Collaboration
8
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
7
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
6
Charitable Esports Tournaments
The Brawlhalla World Championship Teams Up with Make-A-Wish Georgia
5
Senior-Specific Health Fairs
The City of Coral Springs is Hosting a Free Health Fair for Seniors
4
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
3
Sibling Caregiver Campagins
CDSS Launches 'Care Instructions' Campaign
2
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
1
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Related Ideas
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Business-Focused Environmental Responsibility Tools
WildSight Targets Corporate Leaders
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Philanthropy-Inspired Collections
The I’m Library People Initiative Encourages Holiday Giving
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Influencer-Curated Second-Hand Pop-Up
Evergreen Goodwill Partners with Seattle-Based Influencers
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
EV Adoption Initiatives
Bosch is Spearheading Efforts to Accelerate Electric Vehicle Adoption
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Positivity-Sharing Platforms
What Went Well Today is an Open-Source Space to Share Daily Hope
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Wildfire-Detecting Social Monitoring AI Tools
tentree Debuts the Groundbreaking Following Wildfire
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Creative-Centric Campaigns
CFDA and Swarovski Launch Re:Generation Fund to Empower Creatives
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Sustainability-Focused Holiday Markets
GLAD Canada Debuts the 'Home for the Holidays' Pop-Up Event
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Eco-Conscious Production Facilities
Soorty Enterprises Achieves SBTi Validation for Its Eco Goals
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Connective Supplier Initiatives
Hilton Supply Management Boasts Fair Procurement Practices
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Localized Enterprise Programs
Unilever Introduced a Suppliers’ Recruitment Drive in Thailand
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Philanthropic Diaper Partnerships
HealthyBaby Donated 750,000 Diapers to Families
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Social Good Computer Drives
Digitunity Partners with OBAE to Address Technological Barriers
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Human Trafficking-Battling Campaigns
ITS Logistics and TAT Address Societal Challenges
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Outdoorsy Branding Initiatives
REI Co-Op Continues Its Tradition of Closing All 190 Locations
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Personalized Recommendation Assistants
GoodGoodTime Suggests Movies, Books, Dining, And More
Luxury Hotel ESG Commitments
Accor is Increasing its Sustainability Efforts and Elevating Comfort
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
QSR Book Initiatives
SONIC Drive-In Donates to Expand Book Access Across America
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Charitable Indigenous Awareness Shirts
Giant Tiger Marks Orange Shirt Day with a Special Release
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Whimsical Ethically Made Apparel
iClothing Unveils its Bold and Eco-Friendly Sugarhill Collection
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books
Inclusive Football Homecoming Matches
Celtic Football Club Integrates of Sports and Responsibility
Growth-Based Marketing Platforms
Crowdtiv Connects Mentors and Mentees to Grow Businesses
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers