Beauty lovers often find their drawers and makeup bags cluttered with cosmetics, but these multipurpose beauty products prove that minimalism can go a long way. In order to make the most of the money they spend, many savvy beauty shoppers are opting to purchase single products that are meant to do a double duty. With this in mind, brands like Nudestix and OCC developed a series of cosmetic products that can be used in more than one place on the face.
Products from Pixi by Petra, Bumble and Bumble, Algenist and Kerastase make use of bi-phase formulas to combine oil and water in a single bottle. Because these ingredients have a tendency to separate, they require shaking before use to activate the two-in-one properties of a product.
Scented hair sprays, hair-oiling combs and anti-aging acne products are just a few more examples of beauty products that serve more than just one purpose.
24 Multipurpose Beauty Products

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Effortless Makeup Lines
Nudestix is a Makeup Line for Achieving a Natural 'No-Makeup' Look

23
Multipurpose Makeup Removers
MAXeffects' Eye and Face Cleanser Doubles as a Toner

22
Superfood-Powered Cosmetics
Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients
21
Bioactive Beauty Drinks
Beauty & Go's Drinks Promote a Healthy Glow from the Inside Out
20
Army-Issued Winter Balms
The Hudsalve Boasts a Mythical Moisturizing Status
19
Anti-Aging Acne Products
This Beauty Line Helps Older Women Fight Blemishes and Signs of Aging
18
Scientific Beauty Supplements
Fountain is a Range of Drinks That Inspire Health and Beauty
17
Cooling Male Skincare Products
The Nivea Men 'Sensitive' Line Provides Relief for Irritable Skin
16
Two-In-One Skincare
Algenist's Genius Anti-Aging Bi-Phase Skin Peel Does Double Duty
15
Anti-Aging Chocolates
Esthechoc is a Beauty Chocolate That Promises to Fight Signs of Aging
14
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
13
Beauty-Boosting Beverages
FIX Anti-Aging Formula Will Improve Hair, Nails & Skin
12
Multifunctional Makeup Lines
Moonshot Simplifies Cosmetics into Multi-Use Essentials
11
Positivity-Boosting Perfumes
Sacred Self’s Roll-On Perfumes Affirm Self-Love
10
Edible Skin-Enhancing Dust
The Moon Juice Body Dust is Healthy for the Body Inside and Out
9
Dual-Care Hair Serums
Kerastase's Hair Care Product Protects in Two Stages
8
Multifaceted Organic Makeup
The 'In Your Face' OCC Cosmetics Products Can Double Up in Use
7
Dry Shampoo Pastes
R and Co's New Hair Product Absorbs Oil While Also Acting as a Styling Paste
6
Bi-Phase Hair Sprays
Bumble and Bumble's Sea Salt Spray Blends Tropical Oils, Salt and Water
5
Freshly Scented Hairsprays
Cedel's Spray Can Design Conveys the Fruity Notes Inside
4
2-in-1 Shaving Kits
Harry's Compact Shave Kits Include Just the Grooming Basics
3
In-Shower Shaving Bars
Dave's Shower Shave Bar Helps Guys Shave in the Shower
2
Coconut Oil Hair Tools
This Keratin and Coconut Oil Infused Comb From Cricket Controls Frizzy Hair
1
Hybrid Beauty Sprays
Pixi by Petra's Glow Mist is Made from a Blend of Oil and Water
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Multitasking Fragrance Mists
Josie Maran Fragrance Mists Nourish Skin and Hair with Argan Oil
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Solid Perfume Gels
A'ddict's Minimalist Solid Perfumes Shine on Their Own & Layer Seamlessly
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Sleek Multifuntional Lifestyle Bags
two-point Introduces the BASK Bag with Various Functions
Twistable Refill Packaging
Hyléance Beauté's puRe Twist is a Refillable Packaging Innovation
Dissolvable Skincare Systems
Wanderluxe Beauty Makes Liquid-Free Cleanser & Serum "Petals"
Minimalist Performance-Driven Skincare Brands
Saint Jō Skincare Enters the Beauty Market
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Hair Care Retail Expansions
Bumble and Bumble Launches Its Storefront on Amazon
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Multi-Use Beauty Oils
Clinique's Viral Black Honey Almost Lipstick Inspired a Lip and Cheek Oil
Glitter Setting Sprays
ONE/SIZE and Wicked Made a Setting Spray with a Highly Reflective Finish
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Hydroxytyrosol-Based Makeup Innovations
OLIVE ROSE is the World's First No Makeup Makeup
Refillable Magnet-Free Makeup Packaging
This Fenty Beauty Packaging Reduces Waste
Curated Bridal Beauty Products
Artis Boasts the Comprehensive Double Decker Bridal Bundle
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Cult Lip Color Oils
The Clinique Pop™ Lip + Cheek Oil in Black Honey is Versatile
Beauty Bar Travel Cases
Brixy Offer a Convenient Way to Transport Its Beauty Bars
SPF-Primer Hybrids
U Beauty's Multimodal Sheer Mineral Sunscreen is Protective & Blurring
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Multi-Functional Styling Product Ranges
Briogeo Haircare Introduces Its Style + Treat™ Collection
Makeup-Friendly SPF Mists
Ultra Violette’s SPF Reapplication Mist Tops Up Protection on Demand
Solid Oil Cleansers
HiBar's Solid Skincare Cleanser Breaks Down Dirt, Makeup and Sunscreen
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Multipurpose Scented Mists
Kopari's Hair and Body Mists Share the Scents of Fan-Favorite Products
Upcycled Fragrance Mists
Floral Street Perfume Mists are Made with a Rose Essential Oil By-Product
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Wellness-Focused Efficient Skincare Lines
Practical Alchemy is an Emerging Wellness Beauty Brand
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Take-Anywhere Beauty Balms
Jones Road's Miracle Balm Palette is an On-the-Go Multitasker
Styling-Focused Hair Collections
The Nexxus Styling Collection Offers Effortless, Healthy Looks
Haircare-Focused Travel-Friendly Collections
BondiBoost Debuts the Travel Tool Collection
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Summer Hair Care Collections
Briogeo Introduces the Versatile Style + Treat™ Collection
Multipurpose Beauty Crayons
Make Up For Ever's Artist Color Crayon Sticks Add Color with a Swipe
Portable Tinted Sunscreens
NUDESTIX Boasts the NUDESCREEN BLUSH TINT SPF 30
Plant Pigment Beauty Sticks
Fluency Beauty's Multisticks Get Their Color from Potatoes & Beets
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Stackable Blush Balms
Nudestix's Stax All Over Blush Balm is Made for Life on the Go
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Fingerprint Application Tools
Real Techniques Introduces Finger-Mimicking Makeup Applicators
French-Style Sheer Lipsticks
Bisou Jelly Creates the Look of Shiny, Just-Bitten Lips
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
Olive Oil-Powered Multi-Use Balms
Ouli's Ointment All-In-One Multi-Use Balm is Versatile
Upgraded Beauty Stick Formulas
BOOM! Beauty Upgrades the Formula and Packaging of Its Boomstick
Precision Beauty Tools
Real Techniques Unveils Two New Professional-Grade Makeup Brushes
Aromatic Body Spritzes
This Glossier Body Care Drop Shares Familiar Scents in New Formats
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Bi-Phase Makeup Setting Sprays
e.l.f. Cosmetics Recently Debuted the Power Grip Dewy Setting Spray
Multi-Purpose Face Mists
Omy Labs' New 5-In-1 Antioxidant Face Mist Protects and Hydrates
Two-Step Facial Cleansers
DuoCleanse Pairs Targeted Formulas for Clearer, Brighter, Smoother Skin
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Collaborative Beauty Collections
Nudestix Partners with Glamzilla for Limited-Edition Blush Kit
Creamy Multitasking Lipsticks
Bonjou Beauty's Lipstick is Clean, Versatile, and Nourishing
Sustainably Luxe Face Oils
Nakie Coquette Offers Retro-Inspired Beauty Products
All-Purpose Beauty Balm Sticks
Ouli’s Ointment Aims to Be Convenient and Comforting
Multitasking Lip Liners
The Travel-Ready Tower 28 OneLiner is for Lips, Eyes and Cheeks
Multifunctional Hydration Serums
Après Beauty Boasts the Balancing Serum Face + Body Mis
Multi-Use Clear Lipsticks
The M·A·Cximal Sleek Satin Lipstick In The Clear Hydrates Lips & Cheeks
3-in-1 Skincare Oils
The NUXE Huile Prodigieuse® Florale Nourishes the Face, Hair and Body
Swipe-On Solid Shampoos
SeaBar Packages Solid Haircare Products in Convenient Stick Formats
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Plumping Two-Step Cleansers
Kosas' Plump + Juicy Double Cleansing System Melts Away Makeup & Dirt
Multi-Functional Shave Oils
Skintimate is Debuting the Two-In-One Shave Oil + Moisturizer
2-in-1 Hair Perfumes
NEQI's Hair Perfumes Deliver Nourishment, Protection and Shine
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Pod-Style Skincare Packaging
JUNOCO Unveils a Refillable Interchangeable Pod System
Multifunctional Filter Effect Cosmetics
Rimmel Multi-Tasker Better Than Filters is Three-in-One
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Female Empowerment Beauty Bundles
Elate Beauty and Axiology’s Better Bundle is Sustainable
Motorized Rotating Makeup Brushes
blendSMART Challenges Traditions with Innovative Technology
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
Eco-Friendly Sun-Kissed Eyeshadows
NUDESTIX Unveils Sustainable Nude Beach Eye Palette
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Brow-Taming Makeup Mousses
Milani Cosmetics Stay Put Tinted Brow Mousse is Multipurpose
Ethical Skin-Nourishing Cosmetics
The Beauty Kitchen PURE Collection Features Four Products
Bento-Box-Inspired Stacked Cosmetics
The Kaja Beauty Bento is a Curated Trio of Eyeshadows
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Multi-Flower Cleansing Balms
goop Beauty's Luminous Cleansing Balm Features Seven Flower Extracts
3-in-1 Brow Enhancers
Subtl Staks' Multi-Benefit Brow BFF Fluffs, Fills and Freezes Brow Hair
Ultra-Concentrated Oil Cleansers
Dieux's Ethereal Cleansing Oil Rapidly Removes Waterproof Makeup
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Multi-Functional Leave-In Sprays
The Colour Fanatic Leave-in Spray by Pureology is Versatile
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Multi-Functional Makeup Products
Bonjou Beauty Boasts the Two-In-One Double Duty Cheek & Lip Cream
Buildable Beauty Balms
CoverGirl TurBlend Skin Enhancer Balms Offer Buildable Color
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Complexion-Improving Face Oils
Solèy à Deux Recently Debuted Its Brightening Face Oil
Balancing Oil-Serums
Dualist's Hybrid Elixir Combines the Glow of an Oil with a Serum's Benefits
Featherweight Skin-First Foundations
No Makeup Makeup Foundation is Hydrating & Skin-Nourishing
Triple-Threat Skincare Solutions
NUDESTIX Recently Debuted the NUDE GLOW PEPTIDE SERUM
Uncomplicated Youth Skincare
Binomial Takes a Pared-Back Approach to Problem-Solving Skincare
Microbiome-Friendly Beauty Sticks
BiomeBlush Provides a Pop of Color with Prebiotics & Postbiotics
Dual-Purpose Beauty Sticks
Well People Debuts Supernatural Complexion Stick Foundation + Concealer
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Makeup-Friendly Cotton Swabs
Q-tips Precision Tips are the Beauty Tool You Didn’t Know You Needed
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Nostalgic Lip Balm-to-Oils
Nosta Beauty's Lipslider Lip Balm Revives Fun, Youthful Packaging
Multi-Day Wear Eyebrow Mouses
Blinc Cosmetics Debuts the New Blinc Eyebrow Mousse
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Glittery Powder Sprays
Kara Beauty Drops 'Starcrossed Dreams' Shimmer Powder Spray Collection
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Shine-Enhancing Hair Sets
New Sleek Stylers Set Helps Achieve Polished Hair Effortlessly
3-in-1 Lipsticks
Spellcast Beauty's Dynamic Duo Lipstick Sports a Split Design
Two-in-One Cleansing Gels
toty Recently Introduced the Esencial Balancing Cleansing Gel
Bold Limited Edition Palettes
Sephora's Mini Color Shifter Strange Botanicals Eyeshadow is Playful
Bi-Phase Serum Mists
MIXIK SKIN's Botanical Serum Features a By-Product of Sake Fermentation
Moisturizing Tanning Products
Nudestix Sunshine Oil Body Elixir Offers a Radiant, Sun-Kissed Glow
Inclusive Skin-Perfecting Powders
One/Size Beauty Ultimate Setting Powder Has Three New Shades
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products