goop Beauty's Luminous Cleansing Balm Features Seven Flower Extracts
Laura McQuarrie — February 20, 2024 — Fashion
goop Beauty's Luminous Cleansing Balm is useful for removing impurities, sunscreen and long-wearing makeup in a luxurious way that's a delight for the senses. “It’s such a pleasure to use—the way it melts into an oil and transforms into a milk, feels so good on your skin—you almost forget that it works so well,” says brand founder Gwyneth Paltrow. ”It’s pure magic, whether I’m taking off red-carpet makeup or sunscreen after a day at the beach.”
This new goop Beauty launch features trademarked Midsummer Night's Dream Oil, a blend of seven floral extracts— jasmine, peony, cherry blossom, neroli, lavender, damask rose and elderflower—and vitamins and antioxidants. The formula also features multi-benefit saffron butter, vitamin-rich sweet almond oil and biofermented cleansing microspheres to leave the face effortlessly cleansed and replenished.
This new goop Beauty launch features trademarked Midsummer Night's Dream Oil, a blend of seven floral extracts— jasmine, peony, cherry blossom, neroli, lavender, damask rose and elderflower—and vitamins and antioxidants. The formula also features multi-benefit saffron butter, vitamin-rich sweet almond oil and biofermented cleansing microspheres to leave the face effortlessly cleansed and replenished.
Trend Themes
1. Floral Skincare Formulations - Utilizing unique blends of flower extracts, such as jasmine and peony, to enhance skincare products with natural, aromatic, and multifunctional benefits.
2. Transformative Cleansers - Developing cleansing balms that change textures—from oil to milk—offering both a sensory experience and effective impurity removal.
3. Multi-benefit Skincare Ingredients - Incorporating ingredients like saffron butter and biofermented cleansing microspheres to provide diverse skincare advantages in a single product.
Industry Implications
1. Beauty & Personal Care - Emphasizing luxurious, multi-functional products that transform routine skincare into an indulgent experience.
2. Natural & Organic Cosmetics - Focusing on formulations rich in natural extracts and botanicals to cater to the growing consumer demand for organic beauty products.
3. Health & Wellness - Leveraging antioxidant-rich and vitamin-enhanced skincare solutions that promote overall skin health and well-being.
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