DuoCleanse Pairs Targeted Formulas for Clearer, Brighter, Smoother Skin
Laura McQuarrie — May 15, 2024 — Fashion
References: sculptedbyaimee & tyla
The first-ever cleanser from Sculpted by Aimee, DuoCleanse, takes cues from the power of double cleansing and simplifies the two-step process with two-chamber bottles.
Double cleansing has been used for decades by skincare experts worldwide, especially to prepare skin for the benefits of a facial. At home, consumers have adopted their double-cleansing rituals with one product to remove surface residue like makeup and sunscreen, followed by a second cleanser to target tone, dark spots and dullness.
DuoCleanse is available in formulas like Cleanse & Brighten; Cleanse & Exfoliate; and Cleanse & Clarify, and all of the two-step cleansing systems help to provide different benefits. Cleanse & Brighten, for example, is ideal for day and night use, and it enhances luminosity while treating dullness, hyperpigmentation and redness.
Double cleansing has been used for decades by skincare experts worldwide, especially to prepare skin for the benefits of a facial. At home, consumers have adopted their double-cleansing rituals with one product to remove surface residue like makeup and sunscreen, followed by a second cleanser to target tone, dark spots and dullness.
DuoCleanse is available in formulas like Cleanse & Brighten; Cleanse & Exfoliate; and Cleanse & Clarify, and all of the two-step cleansing systems help to provide different benefits. Cleanse & Brighten, for example, is ideal for day and night use, and it enhances luminosity while treating dullness, hyperpigmentation and redness.
Trend Themes
1. Double-cleansing Systems - The rising adoption of dual-function cleansers, inspired by professional skincare routines, is simplifying multi-step regimens into more efficient and effective consumer products.
2. Targeted Skincare Solutions - Skincare brands are increasingly tailoring products to address specific concerns like tone and texture, resonating with consumers seeking personalized beauty routines.
3. Innovative Packaging Design - Two-chamber bottles in skincare products are emerging as a convenient way to deliver complex routines in a single, streamlined package.
Industry Implications
1. Beauty and Personal Care - The Beauty and Personal Care industry is continually evolving with customizable and efficient dual-purpose products aligning with advanced skincare routines.
2. Cosmetics Packaging - Innovations in cosmetics packaging, such as dual-chamber bottles, are enhancing product usability and appeal by modernizing traditional skincare methods.
3. Health and Wellness - The intersection of Health and Wellness with beauty is demonstrated by products that promise both aesthetic benefits and improved skin health through simplified regimens.
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