The Travel-Ready Tower 28 OneLiner is for Lips, Eyes and Cheeks
Laura McQuarrie — July 3, 2024 — Fashion
References: tower28beauty & instagram
The Tower 28 OneLiner Lip Liner is a creamy, richly pigmented multitasking beauty product that can also be used on the eyes and cheeks to create a variety of looks from faux freckles and blended-out blush to contoured lips.
This travel-friendly, multi-benefit beauty liner is plant-powered and hydrating with a matte finish that's comfortable for those with sensitive skin. Some of the skin-caring ingredients found in the fragrance-free vegan liner formula include jojoba oil, seed oils, shea butter and plant-powered waxes that perform without tugging or dragging on the lips or face.
Alongside a trio of previously debuted shades, Tower 28's OneLiner Lip Liner is now available in an expanded shade range that includes flattering taupe brown, muted mauve and warm rose shades.
This travel-friendly, multi-benefit beauty liner is plant-powered and hydrating with a matte finish that's comfortable for those with sensitive skin. Some of the skin-caring ingredients found in the fragrance-free vegan liner formula include jojoba oil, seed oils, shea butter and plant-powered waxes that perform without tugging or dragging on the lips or face.
Alongside a trio of previously debuted shades, Tower 28's OneLiner Lip Liner is now available in an expanded shade range that includes flattering taupe brown, muted mauve and warm rose shades.
Trend Themes
1. Multi-use Beauty Products - Products that serve multiple functions for different parts of the face, like lip liners that work on lips, eyes, and cheeks, are transforming the beauty industry by offering convenience and versatility.
2. Plant-powered Beauty - Beauty products powered by plant-based ingredients provide consumers with natural and vegan options that cater to sensitive skin, enhancing their appeal in a growing clean beauty market.
3. Travel-friendly Packaging - Portable beauty products designed for easy transportation cater to the needs of consumers who desire compact and multifunctional solutions while on the go.
Industry Implications
1. Cosmetics - The cosmetics industry benefits from innovative products like multitasking lip liners that offer hybrid functionalities, appealing to highly mobile and convenience-seeking consumers.
2. Natural/organic Beauty - Natural and organic beauty industries see growth potential with the introduction of plant-powered, vegan formulas that provide safe and effective solutions for sensitive skin.
3. Travel Accessories - Travel accessory markets can explore joint ventures with beauty brands to create and promote travel-friendly products that save space and serve multiple purposes for travelers.
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