These Mother's Day marketing innovations range from virtual Mother's day experiences to mom-themed snack releases.
KFC's virtual Mother's Day experience on Facebook Messenger is a standout and aims to bring families together during social distancing efforts. With ongoing COVID-19 safety measures, many are likely to spend Mother's Day away from loved ones this year. Because of this, KFC is making video chats more memorable and creative with its personalized video chat dinner invitations and custom video chat branded stickers.
Other Mother's Day marketing innovations to note include Fabletics' mother-daughter matching activewear that will donate proceeds to provide children with meals and Kim Kardashian's collaborative Mother's Day fragrance with mom Kris Jenner. The scent is appropriately titled KKW x Kris and is released as part of Kardashian's KKW Fragrance range.
10 Examples of Mother's Day Marketing
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Virtual Mother's Day Experiences
KFC is Offering a Mother's Day Experience on Facebook Messenger
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Mother-Daughter Athleticwear
Fabletics Created Its First Mother-Daughter Clothing Capsule
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Celebrity Mother-Daughter Fragrances
The KKW x Kris Signature Fragrance is Ideal for Mother's Day
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Influencer-Focused Mother's Day Campaigns
Shapermint's Mother's Day Campaign Sees Early Success
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Eco-Friendly Mother-Specific Gift Sets
Lush Cosmetics Debuted a New Line of Mother Day's Products
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Jewelry Brand Cupcake Collaborations
Kendra Scott Worked with Sprinkles on a Mother’s Day Gift Set
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Luxe Floral Spring Candles
Diptyque Has Released Its 'coloring Spring' Collection.
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Premium Mother’s Day Cakes
Paris Baguette’s is Offering Two Premium Mother’s Day Cakes This Year
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Mother's Day Snack Cakes
The New Little Debbie Mother’s Day Cakes Come in Strawberry and Lemon
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Custom Mother's Day Videos
This KFC Video Boasts a Provocative Version of the Chickendale Dance
Related Ideas
Animal-Inspired Easter Candies
The Latest Hershey Easter Products Come in a Wide Range of Options
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
Mother's Day Cafe Promotions
This Starbucks Mother's Day Promotion Rewards Moms and Kids
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Show-Inspired Pink Tonal Sandwiches
KFC and Netflix Drop a Menu Inspired by Squid Games
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Resealable Fast Food Buckets
KFC Bucket Ware is a Microwave-Safe, Freezer-Friendly Container
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Fried Chicken Fan Plushies
Build-A-Bear and KFC Dropped an Exclusive Collection
Mom-Inspired Candle Lines
Candier Gears Up for Mother's Day with a special range of candles
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Thoughtful Mother's Day Lines
SoulKu's Mother's Day Collection Offers Thoughtful Accessory Gifts
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Festive QSR Streetwear
KFC Unveiled its Holiday Merch Collection and Holiday Chicken Bucket
Valentine's Day Cafe Collections
The Dunkin’ Valentine's Day Range Includes Treats and Merch
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Imperfect Cooking Campaigns
Knorr's #EffortIsEverything Campaign Celebrates Kitchen Mishaps
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Valentine's Cafe Merch Collections
Starbucks Valentine's Day Merch is Ready to Gift
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Festive Online-Only Retailer Events
The Kroger 12 Merry Days of Deals Event Starts December 4
Festive Candy Gifting Ranges
Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
QSR-Backed Collectible Deals
KFC China Introduces a Blind Box Collaboration with POP MART's Dimoo
Brunch Cocktail Kits
Jimmy John's & Zing Zang Assembled a Brunch in a Cup Kit for Mother's Day
Valentine's Day-Themed Footwear Campaigns
BEARPAW Launched Its Cozy Valentine’s Lookbook
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Festive Body Care Editions
Dove Introduced its Limited-Edition Holiday Treats Collection
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Customizable Mother's Day Teas
Dream Tea's The Mother's Day Blend Boasts a Personalized Option
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Kindness-Themed Donut Promotions
This Krispy Kreme World Kindness Day Promotion Offers Free Donuts
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Versatile Digital Gift Cards
On Me Cards Provide Numerous Retail Options for Every Hobby and Gift
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Cake-Themed Commercials
KFC Thailand’s Birthday Ad Turns the World Into Cake
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
QSR Fashion Capsules
The KFC X BOXLUNCH Collection Captures the Essence of a Fried Chicken Legacy
Mini Mother's Day Donutes
Krispy Kreme's New Minis for Mom Collection Features Bite-sized Treats
Fried Chicken Anime Promotions
The KFC Pokémon Promotion is Running in China
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Hot Honey-Themed Menus
KFC is Launching a New Swicy Collaboration with Mike's Hot Honey
Festive QSR Menus
Popeyes Introduces Two Exciting Offerings for the Holiday Season
Japanese Illustration-Inspired Series
Mofusand and KFC Singapore Join on a Special Series
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Phygital Greeting Cards
Hallmark Gift Card Greetings Combines Physical and Digital Gifting
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Fortune Cookie Flower Bouquets
P.F. Chang's Created a Heartfelt, Funny & Edible Mother's Day Gift
Floral Cookie Gift Boxes
The Sugar Plum Happy Mother's Day Chocolate Collection Box is Charming
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Dumpling-Inspired Valentine’s Day Promotions
P.F. Chang’s Enhances the Romantic Experience
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Artisanal Mom-Approved Chocolates
The Mother’s Day 16-Piece Truffle Collection is Indulgent
Mom-Friendly Hotel Programming
Hotel X Toronto is Hosting Fun Activities for Mother’s Day Weekend
Fitness Ad-Managing Services
The Momence Ads Manager Promises to Streamline Marketing Processes
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Valentine's-Ready Personalized Gifts
Wolt Launches New Personalized Gifts for its Shoppers
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Indulgent Mother's Day Donuts
The Pinkbox Doughnuts Mother’s Day Donuts Come in Over 12 Varieties
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Professional Skincare Treatments
Dermalogica Offers a Range of Treatments Ideal for V-Day Gifting
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Floral Brand Collabs
These Bouqs Collabs are Making Valentine’s Day Gifting Creative
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Digital Gifting Platforms
On Me Makes the Traditional Gift Card Experience Modern & Personal
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Military Coffee Donations
Dunkin’ Donated 4,000 Pounds of Coffee
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Fakeaway Meal Hotlines
Kitchen Joy's FixMyOrder Helps Consumers Avoid Food Delivery Disasters
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Celebratory Dad Donut Gifts
Duck Donuts Father's Day Donuts Come in the Dad Dozen or Half Dozen
Mother-Honouring Brunch Menus
Black+Blue Offers a Special Mother's Day Brunch on Sunday, May 12th
Airline Employee Nursing Kits
AirAsia Debuts a New Nursing Cover as Part of Its Moms-on-duty Kit
Mom-Centric Floral Arrangements
JTV® Teams Up with Bouquet Box for Mother's Day
Mother's Day Pop-Up Events
Robson Street Business Association Teams Up with Inky’s Flower Truck
Fathers Day Short Films
Dove Men+Cares Debuted the 'Care Makes a Dad' Initiative
Mom-Inspired Rap Generators
MamaRap Creates Raps for Your Mom for Mother's Day and Beyond
Maternal Healthcare Capsules
CARiNG Pharmacy Celebrates 30 Years with Launch of 'Mom & Cutie' Line
Custom Rap Songs
PapaRap Crafts Personalized Rap Songs for a Unique Father's Day Gift