Kitchen Joy's FixMyOrder Helps Consumers Avoid Food Delivery Disasters
Laura McQuarrie — February 6, 2025 — Lifestyle
References: kitchenjoy & finance.yahoo
According to authentic Thai ready-meal brand Kitchen Joy, 70% of Brits have faced takeaway fails like their food orders showing up on their doorstep cold or soggy—or never arriving at all. To remedy this, Kitchen Joy teamed up with TV personality Gemma Collins to launch the #FixMyOrder hotline.
In February, Kitchen Joy's #FixMyOrder hotline is giving away 5,000 free, restaurant-quality microwavable Thai "fakeaway" meals.
Consumers' love of fakeaway continues to grow as many rediscover the quality and convenience of frozen meals, which offer quick, affordable, satisfying alternatives to food delivery apps with exorbitant fees. As Kitchen Joy shared in a press release, the average delivery costs £21, and half of UK consumers say the price just isn't worth it.
In February, Kitchen Joy's #FixMyOrder hotline is giving away 5,000 free, restaurant-quality microwavable Thai "fakeaway" meals.
Consumers' love of fakeaway continues to grow as many rediscover the quality and convenience of frozen meals, which offer quick, affordable, satisfying alternatives to food delivery apps with exorbitant fees. As Kitchen Joy shared in a press release, the average delivery costs £21, and half of UK consumers say the price just isn't worth it.
Trend Themes
1. Fakeaway Meal Popularity - The rising popularity of "fakeaway" meals signals a shift towards frozen ready-meals as a convenient, cost-effective alternative to traditional takeaway.
2. Consumer Frustration with Delivery Services - Growing dissatisfaction with food delivery services, marked by issues like late or incorrect orders, drives consumers to seek more reliable meal solutions.
3. Collaborative Marketing Campaigns - Brands are increasingly collaborating with celebrities to enhance their marketing campaigns and drive consumer engagement through innovative promotional strategies.
Industry Implications
1. Frozen Food - The frozen food industry is poised to capitalize on the demand for high-quality, convenient alternatives to restaurant takeout, particularly in the ready-meal category.
2. Food Delivery - Disruption in the food delivery space is possible by addressing common customer pain points such as reliability and cost-effectiveness.
3. Celebrity Endorsements - The market for celebrity endorsements sees fresh opportunities as brands collaborate with popular figures to enhance product visibility and consumer trust.
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