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Show-Inspired Pink Tonal Sandwiches

Clean the Sky - Positive Eco Trends & Breakthroughs

KFC and Netflix Drop a Menu Inspired by Squid Games

— January 8, 2025 — Lifestyle
KFC and Netflix have launched a special menu that celebrates the hit streaming show Squid Games. This is running at KFC Spain and for only a limited time. The flavors are developed with Korean inspirations and align with the traditional spices of the fast food chain.

The highlight of the menu is the bright pink chicken sandwich which is meant to pay homage to the Pink Guards from the series. It is made up of the signature crispy chicken fillet by KFC and it is followed by a rich Korean BBQ glaze with some crunch with the coleslaw and pickles for a bite full of flavors. All of this is tucked inside of a pink sesame seed bun.

Image Credit: KFC Spain
Trend Themes
1. Limited-time Themed Menus - Creating exclusive, time-sensitive menus tied to popular shows offers a unique way to engage fans and drive foot traffic.
2. Color-themed Food Items - Introducing visually distinctive menu items, like the pink chicken sandwich, can capture social media attention and boost brand visibility.
3. Cultural Flavor Fusions - Combining regional flavors, such as Korean BBQ with Western fast food staples, introduces customers to new taste experiences and expands culinary boundaries.
Industry Implications
1. Fast Food - Fast food chains integrating pop culture into their menu items can stay relevant and attract a younger, show-fanatic audience.
2. Entertainment Partnerships - Collaborations between food chains and entertainment platforms can create buzz and cross-industry promotional opportunities.
3. Food and Beverage Marketing - Creative food marketing strategies, such as show-themed menus, enable brands to differentiate themselves in a competitive market.
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