The word might erupt a volcano of disgust in some, but these 22 moist innovations are dedicated to wet creations.
From wet sunglasses shoots to heat-generating wetsuits, I guarantee that you will find something juicy among these moist innovations.
Implications - Whatever your preference, however, it definitely stands as noteworthy that so many advertisements and fashion shoots are adopting a slightly damp aesthetic these days. Whether this is a direct attempt to evoke sexual imagery, or if everything just seems cooler when wet, it's interesting to see how water has become an artistic element in and of itself. Fashion is an industry renowned for being on the pulse of the future, so this is one trend worth keeping an eye on.
22 Moist Innovations
20
Wet Photography
Soon Tong's Amazing Aquatic Style
19
The Wet Diaper Alarm
18
Wet Photography
10 Beautiful Images in The Rain
17
Wet Fashion Editorials
Sirene Magazine Hits the Beach at Night
16
Fauxtographic Neoprene
Rusty Iron and Faux Shark Attack Wetsuits by Diddo
15
Wet is the New Dry
D&G and Alexander McQueen Get Wet on the Runway
14
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
13
Four-Legged Wetsuits
Scubahuahua?
12
Wet Windowpane Portraits
Sebastian Szwajczak Delivers a Red Light Special
11
Wet Sunglasses Shoots
Sebastian Szwajczak Shows What to Do on a Rainy Day
10
Aquatic-Themed Covers
Albert Reed Gets Wet for Numero Homme Magazine
9
Clothes Made of Wetsuit Material
8
Patterned Wetsuits
Diddo's New Neoprene is Fashtastic (UPDATE)
7
Cliche Wet-Weather Gear
Cutesy ‘Raining Cats n' Dogs' Print Umbrella
6
Wet and Go Fashion
Konako Japan ‘Shower Clean Suit'
5
Wet'n'Wild Lifeguard Chairs
Poolside Chairs Get a Taste of High-Design
4
Wetsuits for Pod Speakers
The Egg Speakers & Case
3
Wetsuit Wine Carriers
The ChillinJoy Neoprene Cooler Makes For Portable Bottle Protection
2
Heat-Generating Wetsuits
The Rip Curl H-Bomb Keeps Surfers Warm With Adjustable Temperature
1
Solar Panel Wetsuits
Billabong SG5 Suits Make Surfing in Winter More Comfortable
Related Ideas
Summer-Ready Woven Sneakers
Nike ACG Presents a New Version of the Watercat+ Sneaker Model
Layered Weatherized Breathable Sneakers
The GORE-TEX Nike Air Max 90 is Waterproof and Durable
Ultra-Customizable Water Bottles
The Sunnies Flask Goes in Over 300,000 Color Combinations
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Watersport-Minded Concept Campers
This Camper Features Separate Wet and Dry Zones
High-Performance Iconic Sneakers
Vans Debuts a New High-Performance Footwear Model
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
Biomimicry Hiking Boots
The Design of the Vivobarefoot Jungle ESC Gleans from Mushrooms
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Futuristic Winter Sport Eyewear
The Oakley Flex Scape Goggle-Sunglasses Hybrid Come in Two Colors
Desert-Inspired Technical Apparel
Oakley and SATISFY Introduce Equipment for Our World
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Youthful Summer Fashion Ranges
The Pleasing Summer 2024 Collection Has 25 Pieces
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Weatherized Lifestyle Sneakers
adidas Introduces its GORE-TEX Gazelle for the Season Ahead
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Designer-Approved Vibrant Weather Accessories
SHED RAIN Collaborates with Designer Trina Turk
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Transforming Liquid-Lens Sunglasses
The 32 Degrees North Muir Sunglasses are Modular
Infrared Lens-Protecting Clothing
Mizuno Taps Sumitomo Metal Mining and Kyodo Printing on a Design
70s-Style Sport Sunglasses
The Sunski Strada Sunglasses Protect From Rays and Wind
Frog-Like Waterproof Slip-Ons
JW Anderson and Wellipets Launch Three Tonal Frog Clogs
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Water-Friendly Travel Sneakers
The Tropicfeel Monsoon Sneakers Come in Five Colors
Gummy Candy-Inspired Eyewear
Gentle Monster Presents its Sweet New Jelly Collection
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Infrared Light-Converted Warm Jackets
Sumitomo Metal Mining Co Presents the Down-Less Down Jacket
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Naturally Inspired Body Dryers
The SUMSEI Air Shower Dries the Body with a Comforting Breeze
Waterproof Casual Fashion Lines
The Lee x Stutterheim Collaboration Blends Function and Fashion
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Stunning 3D-Printed Sunglasses
John Mauriello Drew Inspiration From the Four Elements
Consummately Sustainable Swimwear
This Pieces Are Made From Discarded Nets & Recycled Spandex
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Heat-Resistant Watch Designs
Casio’s Watch Design is Sauna-Ready
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Weatherized Technical Fall Footwear
Suicoke Presents its New Collection for the FW23 Season
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Tablet-to-Gel Serums
Onélogy's Innovative Skincare Transforms with the Addition of Water
Technically Focused Weather-Ready Apparel
Bene Culture Presents its Latest Capsule for SS23
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Inclement Weather Sneakers
The Tropicfeel Canyon HDry Waterproof Sneakers Have an EVA Sole
Sustainable Waterproof Footwear
CCILU Unveils the Fish Water Shoes with an Eco Design
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Drinking Water-Generating Jackets
Pavel Hedström Designs the New Fog X Jacket that Collects Fog
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Posh Plant-Based Sunglasses
The Walden Pilot Sunglasses are Stylish Yet Protective
Futuristic Headgear Designs
Oakley Introduces the Limited-Edition Moonveil Collection
Biomimicry-Inspired Eyewear Collections
Oakley's Born to Rewild Line Features Plantaris Eyewear
Chic Tinted Technology Eyewear
The Ember Niche Runway Collection 2023 is Stylish and Protective
Redefined Running Wear Collaborations
Oakley and Satisfy Team Up for a Two-Part Collaboration
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Vibrant Waterproof Fall Jackets
Hillside Presents the Rainmap Jacket to Join its FW23 Range
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Luxury Car-Branded Eyewear
BMW Eyewear Revealed it New Spring/Summer Collection
Fall-Ready Weatherized Advanced Apparel
nanamica Delivers Heartwarming Life-Tech Wear for FW24
Tactical Weatherproof Fashions
The HAVEN Fall/Winter 2024 Collection Puts GORE-TEX in the Focus
Stylish High-Performance Outdoor Gear
Goldwin Launches Its Spring/Summer 2024 Collection
Sophisticated Technical Fall Fashion
Kaptain Sunshine Presents its New Range for the FW23 Season
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Empowering Outdoor Apparel Brands
SENIQ Empowers Women Who Prioritize Both Fashion and Function
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Nature-Inspired Futuristic Sunglasses
Oakley Presents the Plantaris in Collaboration with Satisfy
Lemonade-Inspired Waterproof Sneakers
Nike's Air Force 1 Low Sneakers Take Cues from Off-white™
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Collaborative Outdoor Technical Apparel
Hyke and The North Face Join on a New Outdoor Capsule
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Cooling Pregnant Fashion Lines
Ingrid + Isabel Ensures Comfort & Style with the Cooling Collection
Playfully Patterned Adventurewear
TNF x Yinka Ilori Inspires Optimism No Matter the Weather
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Botanical Heat-Activated Sunscreens
Shiseido Ultimate Sunscreen Comes in Two Options
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Minimalist Gradient Glass Desks
The in.water Concept by Nicola Morelli is a Metaphor for Pollution
Healthy Hydration Skincare
Versed's Hydration Collection is a Simple Solution for Comfortable Skin
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Leather-Detailed Luxe Eyewear
Oakley Designs the Textural MUZM Mars X-Metal Leather
Inclusive Collaborative Swimwear
Gillette Venus Taps The Saltwater Collective for the New Swimwear
Celebrity-Coveted Travel Bags
Sprayground Introduces Functional Bag Options for the Holidays
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Trendy Eco-Conscious Eyewear
Bajío Sunglasses Adds the New Sunglasses Styles Ahead of Spring
Running-Focused Eyewear Collections
Zunnies by Zenni Optical Launched an Active Eyewear Line
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Streetwear-Informed Sleek Sunglasses
The Second Wave of Stüssy Eyegear Makes its Launch
Conscious Eyewear Capsules
Mondottica Unveils a Stunning and Stylish Eyewear Line for Allsaints
Tech-Saving Swim Shorts
The Irontide 2.0 Hybrid Shorts Keep your Valuables Safe from Water
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Eco-Conscious Rain-Harvesting Headwear
Mijoda Dajomi Created the Daughters of Rain Series
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
High-Cut Waterproof Boots
Ray BEAMS and Timberland Join Forces on a New Puffer Boot
Waterproof Vancouver Jewelry Brands
Lover's Tempo Announces Its Innovative Waterproof Collection
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Collectible Phygital Sunglasses
Weekday & The Fabricant Created Two Artifact 001 Colorways
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
Statement-Making Sunglasses Designs
Woodys Introduces The Glare, a Limited Edition Capsule
Waterproof Mid-Top Boots
BEAMS and Timberland Collaborate Once Again on a Footwear Silhouette
Adaptive Reading Sunglasses
32N Sunglasses by Deep Optics Seamlessly Switch Betwee Modes
Exploration-Inspired Outdoor Collections
Palace and Oakley Unite for an Outdoor Glasses Collection
Flexible-Designed Eyewear
Flying Eyes Optics Launches Comfortable Eyewear for New Markets
Sustainable Warm Parka Designs
Patagonia Presents a Look at the Eco-Friendly Stormshadow Parka
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Unpredictable Fashion Collections
Our Legacy Debuts Its Spring 2024 Line, Titled 'Snow in April'
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Asian Fruit-Inspired Sunglasses
COVRY & Sanzo Debut Capsule Line Celebrating AAPI-Inspired Eyewear
Repaired Premium Circular Wetsuits
Patagonia's Wetsuit Forge Continues Sustainable Efforts
Inclusive Collaboration Swimwear
Gillette Venus and The Saltwater Collective Partnered on Swimwear
Multi-Day Moisture Cosmetics
Goop Beauty 72-Hour Supercharged Hydrating Water-Cream is Potent
Joint Technical Athletic Collection
2XU and Distinct Vision are Inspired by the Badwater 135
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Puffed Futuristic Collaborative Footwear
Rains and Zellerfeld Join Forces on the Puffer Sneaker
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
Electrochromic Lens Sunglasses
ONESEC Eyewear Transitions Instantly Depending on the Environment
Weather-Ready Festival Fashions
This Beavertown Brewery Collection Celebrates Festival Season
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Summer Workwear Sartorial Campaigns
Carhartt WIP Presents its New Marina Campaign for SS23