Weekday & The Fabricant Created Two Artifact 001 Colorways
Laura McQuarrie — June 13, 2023 — Fashion
References: weekday & fashionunited.uk
High street retailer Weekday and digital fashion house The Fabricant teamed up to create Artifact 001, a limited-edition phygital fashion collectible. The digital collectibles are being dropped in two colorways, each of which will be available in digital and physical versions.
There are 300 digital collectibles and a one-of-a-kind pair of sunglasses in black and white that are up for grabs, and they take cues from stalactites and stalagmites. Alice Shulman, design lead, creative initiatives and co-labs at Weekday, said: "It’s an exciting clash to bring something extremely old and organic into a digital layer we’ve only just started to scratch. I mean who knows, a digital collectible might outlast your average stalactite…"
While digital sunglasses with AR filters are available through The Fabricant, the physical version is available via Weekday.
There are 300 digital collectibles and a one-of-a-kind pair of sunglasses in black and white that are up for grabs, and they take cues from stalactites and stalagmites. Alice Shulman, design lead, creative initiatives and co-labs at Weekday, said: "It’s an exciting clash to bring something extremely old and organic into a digital layer we’ve only just started to scratch. I mean who knows, a digital collectible might outlast your average stalactite…"
While digital sunglasses with AR filters are available through The Fabricant, the physical version is available via Weekday.
Trend Themes
1. Phygital Fashion Collectibles - Creating limited-edition phygital fashion collectibles blurs the line between digital and physical products, offering new experiences and opportunities for consumers.
2. Digital Collectibles - The rise of digital collectibles opens up a new market for unique and one-of-a-kind digital assets that can be bought, sold, and owned.
3. AR Filters in Fashion - The integration of augmented reality (AR) filters into fashion products, such as sunglasses, allows for personalized and interactive experiences for consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the potential of creating limited-edition phygital fashion collectibles that merge the digital and physical worlds to attract tech-savvy customers.
2. Digital Art - The market for digital collectibles presents opportunities for digital artists to create and sell unique digital assets, expanding the boundaries of traditional art ownership.
3. Augmented Reality - With the increasing adoption of AR technology, fashion brands and developers can leverage AR filters to enhance the shopping experience and offer innovative fashion products.
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