Whether you're a part of fan culture or simply curious about the latest cultural shifts, this list of pop culture trends explores everything dominating mainstream media and fashion. From nostalgic television channels to meal-accompanied adorable toys, the pop culture space is experiencing a unique shift inspired by changing consumer attitudes.
To appeal to fans of the iconic Bridgerton series, the Lush Fresh & Flowers Box offers regency-themed body care inspired by the characters in the Netflix series. For a limited time, subscribers who join the preorder process will receive an exclusive preview of products from the upcoming collection.
Elsewhere, BIC EZ Reach Lighters has announced "Slow Burn Sessions" for the 420 weekend, featuring four hours and 20 minutes of exclusive content on YouTube. Viewers can chill out with celebrity hosts Snoop Dogg, Willie Nelson, and Martha Stewart, making it a must-watch event for fans.
Top 50 Pop Culture Trends in May
From Hydrating Bi-Phase Perfumes to Antihero-Inspired Gin Bottles:

50
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys

49
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
48
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
47
Collaborative Racing Streetwear Capsules
NOCTA Drops its L'Art De L'Automobile Racing Collection
46
Celebrity Strawberry Ice Creams
Cosmic Bliss Debuts the Hailey Bieber Strawberry Glaze Pint
45
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
44
Hydrating Bi-Phase Perfumes
Bella Hadid's Ôrəbella Perfumes are Alcohol-Free and Skin-Nourishing
43
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
42
Inclusive Singer Clothing Collections
This New Jessica Simpson Collection is Arriving at Walmart
41
Potato Chip-Brand Streetwear Series
Ruffles Breaches into New Realms with the RidgeWear Series
40
Pimple Patch Challenges
Florence by Mills Encourages People to Wear Spot a Spot Acne Patches
39
Multisensory Culinary Soundtracks
The Al Bronzo Soundtrack Pairs with Barilla's Al Bronzo Pasta
38
Sci-Fi-Themed Donut Collections
These Pinkbox Doughnuts Star Wars Day Treats Arrive This May
37
Tequila Espresso Martini Kits
Chamberlain Coffee and 818 Tequila are Putting a Twist on a Classic
36
Horror Media Creation Games
In 'Content Warning,' Players Aim to Create Viral Horror Videos
35
Regency Bodycare Boxes
This Lush Fresh & Flowers Box Shares a Peek at the Lush Bridgerton Collab
34
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
33
Sustainability-Backed Denim Collections
The RE/DONE x Pamela Anderson Collection is Chic
32
Exclusive Premium Electric Vehicles
Mercedes-Benz and Mattel Join Forces on the Electric G 580
31
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
30
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
29
Filmic Toaster Pastry Packaging
Unfrosted Inspired Pop-Tarts' Limited-Edition "Trat-Pops" Boxes
28
Innovative Music Streaming Services
PewPee Emerges as a Groundbreaking Music Streaming Service
27
Enchanting Springtime Perfumes
Vince Camuto Wonderbloom is Arriving with the Help of Ava Phillippe
26
Exclusive Culinary Memberships
The Membership by Giadzy is a VIP Program for At-Home Chefs
25
Financial Bootcamp Micro-Series
H&R Block's Responsibility Island Parodies Scripted Reality TV
24
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
23
Rapper-Headed Strawberry Ice Creams
Dr. Bombay Ice Cream Introduces the Strawberry Cream Dream
22
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
21
Adventure RPG Apparel Collabs
UNIQLO UT Launched a Second Final Fantasy Apparel Line
20
Sleek Whiskey Bottle Designs
BSB Whiskey & Jamie Foxx Debut an Exclusive Brown Sugar Blend Whiskey
19
Skincare-Inspired Self-Tanners
Tan-Luxe The Future Airbrush 360 Self-Tan Mist is Long-Lasting
18
Antihero-Inspired Gin Bottles
Aviation American Gin Created Six Specialty Deadpool Bottles
17
Anime-Inspired Collectible Collections
Fangamer Launches a New Line of Castlevania Merch
16
Cheeky Lighter Campaigns
Three Celebrities are Hosting Slow Burn Sessions by BIC for 420
15
Recycled Soccer Player Sculptures
Lionel Messi's Cleat Sculpture Advocates for Sustainability
14
Sustainability-Inspired Wine Brands
The Dreaming Tree Wines Relaunches Its Portfolio
13
Fur-Adorned Celebrity Figurines
Funko Unveils a New Pop! of Doja Cat's Coachella Performance
12
80s-Based Horror Trilogies
A24 Unveils the Trailer for Maxxxine to Round out the Trilogy
11
Canadian Rapper-Launched Fragrance Lines
Drake Goes into Beauty with Better World Fragrance House
10
Piquant Cocktail-Ready Tequilas
Casamigas Jalapeño Tequila is Cindy Crawford-Approved
9
Anime-Inspired Esports Merchandise
Team BDS Announces a New My Hero Academia Partnership
8
Presidential Election Candy Collections
Nassau Candy AmuseMints Election Collection is Patriotic
7
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
6
Anime Robot Replica Statues
A 59-foot-tall Gundam is Seen in Tokyo Bay's Yokohama Gundam Base
5
Star-Studded Anniversary Campaigns
Cartier Celebrate the Cartier Trinity's Centenary
4
Sci-Fi Film-Inspired Custom Eyewear
Pair Eyewear and Lucasfilm Join Forces on Custom Frames
3
Hydrating Longwear Foundations
This Fenty Beauty Foundation Pairs Plum and Papyrus Leaf Extracts
2
Engaging Trivia Arena Challenges
Boogala is a Quiz App for Competitive Trivia Games
1
Indie Game-Adapted Movies
The El Paso, Elsewhere Game is Getting Turned into a Movie
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Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
Trans-Supporting Bath Bombs
Lush Cosmetics Has Partnered with Dylan Mulvaney for The Late Bloomer
Flower-Centric Events
Macy’s Flower Show Celebrates 50 Years with a Surrealist Garden
Cartoon Cat Bath Collections
The Hello Kitty and Friends x Lush Collab Sweetens Bathtime Rituals
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Mood-Boosting Body Mists
Touchland's Power Essence Body and Hair Mists are Sensorial
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Ethereal Self-Care Collections
The Dream Collection by Rituals Targets Gen Z
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Next-Gen Mood Fragrances
Boy Smells 2.0 Introduces Bolder, Long-Wearing Scents with a New Look
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Summer Treat-Inspired Candle Collections
Goose Creek Has Teamed Up with Popsicle® and Good Humor®
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Ultra-Femme Floral Tumblers
Stanley's Collaboration with LoveShackFancy Focuses on Dainty Prints
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Body Butter Pop-Ups
Sol de Janeiro Arrives in the UK with a Pop-Up Celebrating its New Launch
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Girlhood-Celebrating Candle Collections
Candier Debuts the Bold Girl Crush Collection
Spritz-Inspired Fragrances
Never-Ending Summer Eau de Toilette Reminds of an Italian Spritz
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Lighter-Holding Phone Cases
A Celeb Duo Inspired BIC EZ Reach Lighters' Hold the Phone Case
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Functional Effervescent Refreshments
Bloom Pop Will Arrive in Five Flavors
Nostalgic Luxury Pop-Ups
Celine's Zhangyuan Pop-Up Brings French Riviera Magic to Shanghai
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Self Love Beauty Brands
Canadian Brand HighOnLove Revolutionizes Self-Care
Pop Culture-Inspired Beverage Campaigns
Accelerator Active Energy Partners with Travis Kelce
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Hair Perfume Mists
Kitsch Elevates Hair Freshness with Luxe New Perfume Mists
Scent-Focused Style Boards
The Air Wick x Lindsay Hubbard Collection Elevates Home Gatherings
Easter-Inspired Body Care Ranges
Lush Debuts Its Playful Seasonal Easter Lineup
Stylized Collectible Figures
POP MART Launches the 'Arcane: League of Legends Blind Box Series'
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Immersive NYC Candle Experiences
Bath & Body Works Reprises its 'Candle Day Deal'
Limited-Edition Body Sprays
Lsuh Offers Fresh & Vibrant Fragrances to Enhance One's Daily Routine
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Curated Artisanal Perfume Collections
Lush Marks 30 Years of Artisanal Perfumery
Color-Changing Shower Gels
Lush's Cherry Pop Goes from Green to Romantic Red for Valentine's Day
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Frightful Bodycare Collections
Beetlejuice Beetlejuice x Lush Shares Spooky Sensorial Care Staples
Fruit-Inspired Cosmetics Collections
Fenty Beauty + Fenty Skin Unveil the Fresh N Icy Fruitz Line
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
QSR-Themed Minimal Holiday Sets
Chipotle Launches the Festive All I Want is Chipotle Set
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Seasonal Personal Care Products
The Native Holiday Collection Has New and Returning Favorites
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Sensorial Self-Care Essentials
Touchland Expands into Canada at Sephora Locations Nationwide
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Spooky Bong-Shaped Candles
Bong Candles Debuts the Wtch Btch Bong Candle and a Halloweed Gift Set
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Wellness Fragrance Candles
The White Lotus x NEST New York Transports Senses to a Thai Retreat
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Cannabis Dining Experiences
The BIC EZ Reach Lighter Supper Club with SWED Explores Pairings
Pop Icon-Backed Campaigns
Charli XCX Fronts Valentino's Puffer Gloss Campaign
Festival-Ready Bodycare Kits
The Lush x Download Festival Kit Helps Music Lovers Refresh & Reset
TV Drama Fragrances
Lottie London and Outer Banks Collaborated on Scents for Gen Z
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Fragrance-Focused Cleaning Products
These Fabulosa Seasonal Collections Have Captivating Scents
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Actress-Approved Skincare Boxes
The goop Detox Box Contains Gwyneth Paltrow’s Glow Essentials
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Fragrance-Inspired Candles
The Lush X Community Candles Share New Experiences of Beloved Scents
Summer-Ready Healthy Fizzy Drinks
New Flavors from Poppi Arrive in Canadian Markets
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Low-Cost Luxury-Inspired Cosmetics
Bath & Body Works Everyday Luxuries Collection is Affordable
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Fan-Inspired QSR Gifts
Chipotle's All I Want Is Chipotle Collection Shares Three Iconic Items
Cinema-Inspired Lifestyle Sets
Aesop's Gift Sets Elevate Self-Care with Cinema-Inspired Elegance
Aromatic Body Spritzes
This Glossier Body Care Drop Shares Familiar Scents in New Formats
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Sparkly Cannabis Products
Beboe by Scott Campbell Debuts at RISE Dispensaries in New York
Luxe Body Care Pop-Ups
The Hermès Le Bain Pop-Up is a Holt Renfrew Exclusive Event
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Cannabis-Themed Lighter Collections
Zippo Celebrates 4/20 with a Specialized Lighter Collection
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Fragrance-Forward Bodycare
BORNTOSTANDOUT's Body Care Collection is a Sensorial Treat
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Grape-Flavored Better-For-You Sodas
Culture Pop Soda Emphasizes Whimsical Branding and Good Flavor
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Affordable Skincare Expansions
Bubble Skincare Launches Full Collection at Major Canadian Retailer
Storytelling Celtic Bath Products
The Lush St. Patrick's Day Range Was Co-Created with Employees
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Summer Sunset Pop-Ups
London Essence's Sundown Spots Invite Passersby to Savor Lighter Evenings
Joy-Promoting Hand-Poured Candle Lines
Formulary 55 Launches a New Collection Called KolibriJoy
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Halloween-Themed Care Sets
Lush's Limited-Edition Bewitched Gift Set Features Five Spooky Items
Rapper-Approved Pop-Ups
The Future x Grand Marnier Activations Remix Tradition with Modern Flair
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Expansive Summertime Cannabis Products
Squier's Speciality Elixirs Launched a Large Product Range
Exclusive Celebrity-Inspired Cocktail Menus
Frenchy Bar et Brasserie Presents an Eras Tour Menu
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Pickle-Scented Lip Glosses
Blossom's Moisturizing Lip Gloss Tube Features a Tangy Aroma
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Gin-Paired Popcorn Snacks
Popcorn Kitchen & Craft Gin Club Joined Forces to Delight Gen Z
Diwali-Themed Bath Melts
Lush's Diwali Bath Product Collection Was Co-Created with Interns
TV Series Fragrance Ranges
The Scentbird x Grosse Pointe Garden Society Collection is Bold
Functional Soda Expansions
Gillian Anderson's G Spot Expanded into Sainsbury Stores
Rock'n'Roll-Inspired Whiskey Collections
FEW Spirits Debuts the Icons of Rock Collection