Casamigas Jalapeño Tequila is Cindy Crawford-Approved
Michael Hemsworth — April 9, 2024 — Pop Culture
References: casamigos & thespiritsbusiness
Casamigas Jalapeño Tequila is the latest expression from the brand crafted with flavor and quality in mind to help consumers elevate their favorite cocktail recipes with a touch of spice this summer.
The spirit was created with Cindy Crawford and boasts an ultra-premium Casamigos Blanco Tequila base, which is made with Blue Weber agave before being elevated with the spiciness of jalapeños. Featuring a 40% ABV, the spirit is making its debut in the US market in 750ml and one-liter bottles priced at $49.99 and $60.99, respectively.
Crawford commented on the new Casamigas Jalapeño Tequila saying, "As much as I love Casamigos, my go-to drink for a fun night is a skinny, spicy Casamigos Margarita. Casamigas Jalapeño makes it that much easier. It’s Casamigos with a kick.”
The spirit was created with Cindy Crawford and boasts an ultra-premium Casamigos Blanco Tequila base, which is made with Blue Weber agave before being elevated with the spiciness of jalapeños. Featuring a 40% ABV, the spirit is making its debut in the US market in 750ml and one-liter bottles priced at $49.99 and $60.99, respectively.
Crawford commented on the new Casamigas Jalapeño Tequila saying, "As much as I love Casamigos, my go-to drink for a fun night is a skinny, spicy Casamigos Margarita. Casamigas Jalapeño makes it that much easier. It’s Casamigos with a kick.”
Trend Themes
1. Premium Spiced Spirits - Innovative spirits infused with unique flavors to cater to consumers seeking elevated cocktail experiences.
2. Celebrity Collaborative Beverages - Collaborative endeavors between celebrities and brands to create exclusive and trendy alcoholic beverages for the market.
3. Spicy Cocktail Evolution - The evolution of traditional cocktails to incorporate flavorful and spicy elements for a modern and adventurous drinking experience.
Industry Implications
1. Alcoholic Beverage - Opportunities for brands to introduce premium spiced spirits that cater to the growing demand for unique and bold flavor profiles in the alcoholic beverage industry.
2. Celebrity Branding - Collaborative partnerships between celebrities and beverage companies present a disruptive edge in the marketing strategies of the alcoholic beverage industry.
3. Cocktail Creation - The emergence of spicy cocktail trends creates new opportunities for mixologists and bartenders to experiment with innovative flavor combinations and elevate traditional recipes.
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