Lush Cosmetics Has Partnered with Dylan Mulvaney for The Late Bloomer
Kalin Ned — March 20, 2025 — Social Good
References: inmagazine & lush
Lush Cosmetics has partnered with Dylan Mulvaney, a trans actress and creator known for her viral TikTok series 'Days of Girlhood,' to launch 'The Late Bloomer' bath bomb. This limited-edition product celebrates Mulvaney’s upcoming memoir, 'Paper Doll: Notes From a Late Bloomer.'
The Lush Cosmetics x Dylan Mulvaney bath bomb features a rose-shaped design with rose petals and eco-friendly pink luster. When dropped in water, The Late Bloomer evokes soft pink water and a heavenly rose scent. Each purchase includes Lush’s Allyship to Action booklet, which provides guidance on supporting trans individuals.
A portion of the proceeds from this limited-edition product will go toward empowering "trans-led organizations doing essential work for the trans community at this politically, socially, and culturally critical time in North America."
Image Credit: Lush Cosmetics
The Lush Cosmetics x Dylan Mulvaney bath bomb features a rose-shaped design with rose petals and eco-friendly pink luster. When dropped in water, The Late Bloomer evokes soft pink water and a heavenly rose scent. Each purchase includes Lush’s Allyship to Action booklet, which provides guidance on supporting trans individuals.
A portion of the proceeds from this limited-edition product will go toward empowering "trans-led organizations doing essential work for the trans community at this politically, socially, and culturally critical time in North America."
Image Credit: Lush Cosmetics
Trend Themes
1. Inclusive Beauty Collaborations - Partnerships between beauty brands and trans influencers are forging new paths for inclusivity and social impact in the cosmetics industry.
2. Eco-friendly Bath Products - Sustainable and biodegradable bath products, like eco-friendly luster, are gaining traction as consumers demand more environmentally conscious options.
3. Memoir-based Product Launches - Integrating personal stories and memoir themes into product launches engages consumers on a deeper, more emotional level.
Industry Implications
1. Cosmetics Industry - The cosmetics industry is increasingly integrating social causes into its products, responding to growing consumer interest in activism and representation.
2. Publishing Industry - Collaborations between authors and brands for dual product and book promotions are creating unique cross-medium marketing opportunities.
3. Non-profit Sector - Non-profit organizations are benefiting from corporate partnerships that donate proceeds to support critical social issues, such as trans rights.
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