This list of May 2022 toys trends showcases notable patterns such as a resurgence in 90s-style toys, an influx of stress-reduction toys for adults, and a wide variety of educational children's toys.
This month, the 'Kingdom Hearts' franchise celebrated its 20th anniversary with custom Kingdom Hearts-themed 'Tamagotchi' devices. Tamagotchis are small keychain-sized digital toys from the 1990s. With these toys, users can take care of and play with a digital pet. Aside from Kingdom Hearts, the hit k-pop band BTS also released a Tamagotchi toy based on its 'TinyTan' characters.
Educational toys for children are a trend that continues each month as there is a constant demand for engaging children in active learning. This month, LeapFrog put out the 'Magic Adventures Microscope,' which is a children's toy designed to help kids learn about the world around them. The microscope comes with a variety of videos, images, and info cards based on the natural world. In addition to learning about the world through these cards, the toy also provides quizzes and mini-games based on the info cards.
Top 30 Toys Trends in May
From Celebratory Retro Game Devices to Portable Metal Fidget Toys:
Colin Smith — May 7, 2022 — Life-Stages
30
Stress-Alleviating Desktop Toys
The 'OLLY' Anger Management Toy Takes a Beating
29
Botanical Building Block Sets
LEGO's Newest Sets Embrace Nature and a Calming Beauty
28
Magnetic Wooden Animal Toys
The NINI AMICI Toy Set is Made with Elmwood
27
Pastel Indoor Bounce Houses
Thesmol Bounce Houses are Aesthetically Pleasing
26
Power-Free Water Blasters
The 'SpyraLX' Mechanical Water Blaster Doesn't Require Battery Power
25
Recycled Rice Husk Toys
The 'Rice Husk Village' Modular Toy Game by Subin Cho is Sustainable
24
Sci-Fi Building Block Sets
LEGO Announced the 1,890-Piece Star Wars Landspeeder Set
23
Smart Toy Microscopes
The Magic Adventures Microscope Toy for Kids Supports Foundational Skills
22
Certified Carbon-Neutral Toys
Mega Bloks Green Town is the First Certified CarbonNeutral Toy Range
21
Video Game-Themed Merchandise
Fangamer Released the Official Deltarune Merchandise
20
Portable Metal Fidget Toys
The MEZMOCOIN Nano is a Long-Lasting EveryDay Carry Spinning Toy
19
Pastel Basketball Sculptures
The NBA Collaborated with Artist Andy Blank to Create Art Sculptures
18
Kpop-Group Miniature Digital Toys
The Exciting BTS TinyTan Tamagotchi is a Pocket-Size Digital Toy
17
Signature Dog-Friendly Tennis Balls
Wild One's Tennis Balls for Dogs are a "Timeless Classic"
16
NFT-Inspired Vinyl Toy Figures
The 'SuperBored' Vinyl Art Toys Have a Limited-Edition Design
15
Community Board Game Pop-Ups
Scrabble is Combating Loneliness on National Scrabble Day
14
Pillow-Like Gaming Consoles
The Arcade1Up Pac-Man Couchcade Has 10 Classic Titles
13
Anime-Themed Smartphones
Samsung Releases a Limited Edition Pokémon Galaxy Z Flip 3
12
Ergonomic Mobile Game Controllers
GameSir Launches the X3 Type-C Mobile Gaming Controller
11
Grayscale Fashion Dolls
Shadow High Dolls Feature Gray Tones and Iridescent Details
10
RPG-Inspired Plush Toys
Kobold Plushies Offer a Cute Version of Tabletop Gaming Characters
9
Color-Changing Mermaid Dolls
Mermaze Mermaidz are Fashion-Forward Dolls with Surprises
8
Puppet-Inspired Building Block Figures
The LEGO Muppets Minifigures Includes 12 Classic Characters
7
Prideful Superhero Toys
The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project
6
Fortune Cookie-Inspired Cat Toys
Modernbeast's Stuffs Its Toys with Organic Catnip
5
Celebratory Retro Game Devices
Tamagotchi Celebrates 20 Years of Kingdom Hearts
4
Superhero-Inspired LEGO Sets
Marvel Reveal's Superhero-Inspired LEGO Sets
3
Kimono-Adorned Fashion Figurines
STASH and Albino & Preto Team Up On New BE@RBRICK Release
2
Cartoon-Themed Board Games
Monopoly Hello Kitty & Friends Edition Features Classic Characters
1
Family Storytelling Games
KidQuest Inspires Higher Emotional and Mental Well-Being
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Miniature Vinyl Collectibles
The itSmol™ Figurines are Whimsical and Perfect for All Ages
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Brand-Themed Handheld Consoles
The HyperMegaTech Super Pocket Comes in Two Special Editions
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Digital Pet-Inspired Lip Balms
The Tamagotchi Multi Carry Balm Comes in Several Options
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Vibrant Retro Tech Collections
The Retrospekt x Miffy Collection Features Illustrious Devices
Emoji-Only Communication Toys
The SEGA Emojam Lets Users Send 1,100 Emoji Characters to Friends
Squishy Digital Pets
Punirunes Combine Virtual Pet Care with Tactile Play
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Cute-Themed Collectible Bags
Sugoi Mart Launched its Kawaii Lucky Bag, Featuring Japanese Goods
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Anniversary-Celebrating Engaging Timepieces
Casio's Baby-G+ Series has Tamagotchi-Like Creatures
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Toy Capsule Display Backpacks
Takara Tomy Arts Introduces a Showy Gacha 2 Backpack
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Digital Drumstick Pets
A Viral 90s Toy Inspired KFC's Handheld Virtual Eduardochi
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Animation-Themed Virtual Pets
Bitzee Disney Lets Users Unlock 30 Characters
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Animated Movie Earbud Cases
The Samsung Galaxy Buds FE Toy Story Cases Come in Two Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Festive Baking Miniatures
The Miniverse Make It Mini Food Holiday Series Makes Tiny Treats
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Nostalgic Handheld Gaming Phones
The Samsung Young Entertainer Nods to Earlier Eras
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Foldable Gaming Consoles
This Game Boy Flip Concept Pushes the Boundaries of Handheld Gadgets
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Nostalgic Handheld Gaming Systems
My Arcade Gamestation Portable Has Retro-Style Controls
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Mechanical Kinetic Motion Toys
Mezmoglobe's Luna is its Latest Complex Kinetic Desk Toy
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Safe Play-Training Kids Toys
The TouchNot Ensures Children are Not Playing with Fragile Devices
Seasonal Gamer Ornaments
Hallmark Launches a Variety of Gamer-Approved Ornaments for the Holidays
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Adorable Inflatable Halloween Characters
Gemmy Industries Debuts a New BT21-Themed Inflatable
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Gaming-Themed Tech Accessories
The Kojima Productions x Higround Collection Arrives This Month
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
Cartoon-Inspired Holiday Capsules
The Pokémon Center Presents its 2024 Holiday Collection
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Anime-Themed Micro Memory Cards
Western Digital Unveils the Adorable Pokémon MicroSD Cards
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Kid-Friendly Headphones
Tronsmart's Headphones for Kids are Foldable, Durable and Comfortable
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Playful Crochet Collections
Hicrochet Brings Together Traditional Craft and Modern Designs
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Retro Arcade-Themed Capsules
The Hundreds and Tetris are Teaming Up on the 'Future Vintage' Line
Retro-Chic Nostalgic Flip Phones
HMD and Mattel Join Forces on a Bright Pink Barbie Phone
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10