This list of May 2022 toys trends showcases notable patterns such as a resurgence in 90s-style toys, an influx of stress-reduction toys for adults, and a wide variety of educational children's toys.
This month, the 'Kingdom Hearts' franchise celebrated its 20th anniversary with custom Kingdom Hearts-themed 'Tamagotchi' devices. Tamagotchis are small keychain-sized digital toys from the 1990s. With these toys, users can take care of and play with a digital pet. Aside from Kingdom Hearts, the hit k-pop band BTS also released a Tamagotchi toy based on its 'TinyTan' characters.
Educational toys for children are a trend that continues each month as there is a constant demand for engaging children in active learning. This month, LeapFrog put out the 'Magic Adventures Microscope,' which is a children's toy designed to help kids learn about the world around them. The microscope comes with a variety of videos, images, and info cards based on the natural world. In addition to learning about the world through these cards, the toy also provides quizzes and mini-games based on the info cards.
Top 30 Toys Trends in May
From Celebratory Retro Game Devices to Portable Metal Fidget Toys:
Colin Smith — May 7, 2022 — Life-Stages

30
Stress-Alleviating Desktop Toys
The 'OLLY' Anger Management Toy Takes a Beating

29
Botanical Building Block Sets
LEGO's Newest Sets Embrace Nature and a Calming Beauty
28
Magnetic Wooden Animal Toys
The NINI AMICI Toy Set is Made with Elmwood
27
Pastel Indoor Bounce Houses
Thesmol Bounce Houses are Aesthetically Pleasing
26
Power-Free Water Blasters
The 'SpyraLX' Mechanical Water Blaster Doesn't Require Battery Power
25
Recycled Rice Husk Toys
The 'Rice Husk Village' Modular Toy Game by Subin Cho is Sustainable
24
Sci-Fi Building Block Sets
LEGO Announced the 1,890-Piece Star Wars Landspeeder Set
23
Smart Toy Microscopes
The Magic Adventures Microscope Toy for Kids Supports Foundational Skills
22
Certified Carbon-Neutral Toys
Mega Bloks Green Town is the First Certified CarbonNeutral Toy Range
21
Video Game-Themed Merchandise
Fangamer Released the Official Deltarune Merchandise
20
Portable Metal Fidget Toys
The MEZMOCOIN Nano is a Long-Lasting EveryDay Carry Spinning Toy
19
Pastel Basketball Sculptures
The NBA Collaborated with Artist Andy Blank to Create Art Sculptures
18
Kpop-Group Miniature Digital Toys
The Exciting BTS TinyTan Tamagotchi is a Pocket-Size Digital Toy
17
Signature Dog-Friendly Tennis Balls
Wild One's Tennis Balls for Dogs are a "Timeless Classic"
16
NFT-Inspired Vinyl Toy Figures
The 'SuperBored' Vinyl Art Toys Have a Limited-Edition Design
15
Community Board Game Pop-Ups
Scrabble is Combating Loneliness on National Scrabble Day
14
Pillow-Like Gaming Consoles
The Arcade1Up Pac-Man Couchcade Has 10 Classic Titles
13
Anime-Themed Smartphones
Samsung Releases a Limited Edition Pokémon Galaxy Z Flip 3
12
Ergonomic Mobile Game Controllers
GameSir Launches the X3 Type-C Mobile Gaming Controller
11
Grayscale Fashion Dolls
Shadow High Dolls Feature Gray Tones and Iridescent Details
10
RPG-Inspired Plush Toys
Kobold Plushies Offer a Cute Version of Tabletop Gaming Characters
9
Color-Changing Mermaid Dolls
Mermaze Mermaidz are Fashion-Forward Dolls with Surprises
8
Puppet-Inspired Building Block Figures
The LEGO Muppets Minifigures Includes 12 Classic Characters
7
Prideful Superhero Toys
The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project
6
Fortune Cookie-Inspired Cat Toys
Modernbeast's Stuffs Its Toys with Organic Catnip
5
Celebratory Retro Game Devices
Tamagotchi Celebrates 20 Years of Kingdom Hearts
4
Superhero-Inspired LEGO Sets
Marvel Reveal's Superhero-Inspired LEGO Sets
3
Kimono-Adorned Fashion Figurines
STASH and Albino & Preto Team Up On New BE@RBRICK Release
2
Cartoon-Themed Board Games
Monopoly Hello Kitty & Friends Edition Features Classic Characters
1
Family Storytelling Games
KidQuest Inspires Higher Emotional and Mental Well-Being
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Miniature Vinyl Collectibles
The itSmol™ Figurines are Whimsical and Perfect for All Ages
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Football Club-Collaborative Digital Pets
Bandai and ACFC Join Forces in a Special Angel City Model
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
High-Fashion Video Game Consoles
The Balenciaga Snake Game Marks the Lunar New Year
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Vibrant Retro Tech Collections
The Retrospekt x Miffy Collection Features Illustrious Devices
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Digital Pet-Inspired Lip Balms
The Tamagotchi Multi Carry Balm Comes in Several Options
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Minimalist Japanese Fidget Toys
The ZENLET 'fingerdama' Helps Slow the Mind Through Play
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Tech-Inspired Luxury Accessories
Coperni’s Tamagotchi Handbag Is a Y2K Tech Fashion Moment
Squishy Digital Pets
Punirunes Combine Virtual Pet Care with Tactile Play
Video Game-Themed Chocolate Gifts
The Nintendo and Godiva Chocolates are Arriving in Japan
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Emoji-Only Communication Toys
The SEGA Emojam Lets Users Send 1,100 Emoji Characters to Friends
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Cute-Themed Collectible Bags
Sugoi Mart Launched its Kawaii Lucky Bag, Featuring Japanese Goods
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Anniversary-Celebrating Engaging Timepieces
Casio's Baby-G+ Series has Tamagotchi-Like Creatures
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Digital Drumstick Pets
A Viral 90s Toy Inspired KFC's Handheld Virtual Eduardochi
Japanese-Inspired Collectible Figurines
The Karl Lagerfeld Tokidoki Figurine is a Playful Tribute
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Toy Capsule Display Backpacks
Takara Tomy Arts Introduces a Showy Gacha 2 Backpack
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Educational AI-Powered Devices
Think Academy Introduced its 'Thinkpal AI Tablet' at CES 2025
Therapeutic Fidget Toys
Speks Magnet Balls Offer a Distraction from Everyday Stressors
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Animation-Themed Virtual Pets
Bitzee Disney Lets Users Unlock 30 Characters
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Anthropomorphized Gaming Systems
The 'Playdate' Handheld Gaming Device Has a Charming Function
Iconic Franchise Puzzle Partnerships
LEGO and Pokémon Join Forces on a Multi-Year Partnership
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Vibrant Retro Handheld Gaming
Retroid Designs the Pocket Classic Gaming Device
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Building Block Game Consoles
LEGO and Nintendo are Releasing a Game Boy Building Block Set
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Glow-in-the-Dark Collectible Creatures
Smiski Hippers are Designed for Decorating Your Space
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Puppy-Inspired Collectible Toy Lines
Battat Debuts the Pucci Pups Surprise Collectibles
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Screen-Free Sleep Companions
Tonies' Sleepy Friends Support Restful Bedtime Routines
Anime-Themed Collectible Vehicles
TOMY Company Launches a Set of Dragon Ball Toy Vehicles
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Safe Play-Training Kids Toys
The TouchNot Ensures Children are Not Playing with Fragile Devices
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Seasonal Gamer Ornaments
Hallmark Launches a Variety of Gamer-Approved Ornaments for the Holidays
Adorable Inflatable Halloween Characters
Gemmy Industries Debuts a New BT21-Themed Inflatable
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Gaming-Themed Tech Accessories
The Kojima Productions x Higround Collection Arrives This Month
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Kindergarten-Focused Hands-On Learning Solutions
LEGO® Education Science Enhances Learning
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Cartoon-Inspired Holiday Capsules
The Pokémon Center Presents its 2024 Holiday Collection
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Anime-Themed Micro Memory Cards
Western Digital Unveils the Adorable Pokémon MicroSD Cards
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Kid-Friendly Headphones
Tronsmart's Headphones for Kids are Foldable, Durable and Comfortable
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Playful Crochet Collections
Hicrochet Brings Together Traditional Craft and Modern Designs
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Retro-Chic Nostalgic Flip Phones
HMD and Mattel Join Forces on a Bright Pink Barbie Phone