Scrabble is Combating Loneliness on National Scrabble Day
Laura McQuarrie — April 13, 2022 — Marketing
References: toyworldmag
For National Scrabble Day, Scrabble is bringing people together and combating loneliness with community initiatives to help people feel more connected. This initiative comes in response to new research that says 36% of people feel lonelier
since the pandemic.
Findings also show that playing a board game would help people feel less alone and Scrabble is partnering with The Canvas (a London community events hub and café) for a pop-up on National Scrabble Day. This event also coincides with the end of Mental Health Awareness Week, which is focused on the theme of loneliness. The pop-up will have people getting out of their shells by connecting with strangers over a beloved board game that has been connecting people for generations.
since the pandemic.
Findings also show that playing a board game would help people feel less alone and Scrabble is partnering with The Canvas (a London community events hub and café) for a pop-up on National Scrabble Day. This event also coincides with the end of Mental Health Awareness Week, which is focused on the theme of loneliness. The pop-up will have people getting out of their shells by connecting with strangers over a beloved board game that has been connecting people for generations.
Trend Themes
1. Board Game Pop-ups - As people are increasingly feeling lonely, businesses can capitalize on the desire for social interaction by hosting pop-up board game events.
2. Combating Loneliness - Businesses can create products and initiatives that combat loneliness, responding to the growing need for social interaction and connection.
3. Community Events - Organizations can promote community events to help people connect and combat loneliness, promoting mental and emotional wellbeing.
Industry Implications
1. Hospitality - The hospitality industry can create board game-themed events to attract customers and combat loneliness.
2. Wellness - Businesses in the wellness industry can create events and products that promote social interaction and connection, addressing the growing need for mental and emotional wellbeing during the pandemic.
3. Entertainment - The entertainment industry can create board game experiences, online or in-person, to provide social interaction and connection to individuals and families.
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