The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project
Michael Hemsworth — March 31, 2022 — Marketing
The Funko Pop! Heroes: DC Pride pack is being launched by the brand through its continued partnership with the It Gets Better Project in a bid to help show support for the LGBTQ+ community. The superhero toy pack consists of three DC Comics characters including Harley Quinn, Poison Ivy and Robin who are all emblazoned with a rainbow finish. Available at Walmart, the toys are focused on showing support and have also seen the brand donate to the cause.
The Funko Pop! Heroes: DC Pride pack is priced at $29.98 and will only be available for a limited time while supplies last to make it a collector must-have in the lead up to this year's Pride Month.
The Funko Pop! Heroes: DC Pride pack is priced at $29.98 and will only be available for a limited time while supplies last to make it a collector must-have in the lead up to this year's Pride Month.
Trend Themes
1. LGBTQ+ Pride Merchandise - Opportunity to capitalize on creating more Pride-related merchandises to show support for the LGBTQ+ community.
2. Cause-related Marketing - Opportunity for more brands to partner with social causes and donations in exchange for promoting their products.
3. Collector's Items Trend - Opportunity to create more limited edition collector's items in different industries to appeal to dedicated fans.
Industry Implications
1. Toy Industry - There is an opportunity for toy companies to create more collectible-themed items to capture the interest of their target audience.
2. Retail Industry - There is an opportunity for retail companies to partner with social causes and create Pride-themed merchandise to promote their offerings.
3. Entertainment Industry - There is an opportunity for the entertainment industry to create limited edition collectibles to attract dedicated fans and enthusiasts.
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