Mermaze Mermaidz are Fashion-Forward Dolls with Surprises
Laura McQuarrie — April 11, 2022 — Life-Stages
References: mermazemermaidz.mgae & toyworldmag
Mermaze Mermaidz Colour Change is a new line of fashion dolls from MGA Entertainment and they share articulated dolls with long hair and eyelashes, as well as sculpted fins that change color when submerged in water. When the fins of the dolls are bent, they function as stands, which makes it easy for kids to have fun with changing the style of their dolls.
The fashion dolls sport removable tops, jackets and accessories like purses and jewelry. In the range, there are five core dolls, each with a unique backstory of her own. While Kishiko is a popular Internet star, creator and activist, Shellnelle is a fashion designer who inspires her friends and empowers others to express their unique style sense.
The fashion dolls sport removable tops, jackets and accessories like purses and jewelry. In the range, there are five core dolls, each with a unique backstory of her own. While Kishiko is a popular Internet star, creator and activist, Shellnelle is a fashion designer who inspires her friends and empowers others to express their unique style sense.
Trend Themes
1. Color-changing Fashion - Opportunity for toy companies to innovate with more color-changing fashion options for dolls.
2. Articulated Dolls - Opportunity for toy companies to improve on the design of articulated dolls to make them more stylish and fun.
3. Empowering Storylines - Opportunity for toy companies to create more dolls with empowering storylines that inspire kids.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to develop more innovative dolls with unique features that keep kids engaged.
2. Fashion Accessories - Opportunity for fashion accessory companies to partner with toy manufacturers to create accessories for dolls.
3. Youtube Influencer Marketing - Opportunity for toy companies to tap into the influence of popular YouTube stars and create doll collaborations.
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