These livestreaming innovations range from record-breaking gaming broadcasts to exclusive eSports partnerships. A standout -- YouTube user elrubiusOMG's recent Fortnite livestream -- was a record-breaking event that brought in over a million viewers on the popular video platform, while news of a recent partnership deal with Immortals and Mountain Dew has excited eSports fans. The soft drink company and California-based eSports team will collaborate on upcoming content alongside major film studio Lionsgate.
Other livestreaming innovations to note include tech hardware examples like the URSA Broadcast camera -- offering crisp, high-definition footage for a fraction of the price -- along with the Insta360 Pro 2 camera, helping capture 360-degree footage and supporting "live streaming in 4K in 3D and mono formats."
FabFitFun's QVC-style subscription box live show and Petcube new pet social network app round off this list and speak to consumers' growing desire for niche and relatable content that is live-streamed by content creators.
30 Examples of Livestreaming Innovations
30
Futuristic Streaming Sunglasses
These Ace Eyewear Sunglasses Can Livestream Directly to Facebook
29
Camera Plug-In Stores
The 'Plug-In Store' Increases the Capabilities of the RICOH THETA V
28
Wearable Livestreaming Cameras
This Camera Can Stream Live Video While Affixed to Attire
27
Board Game Livestreams
Big Potato Games is Sharing Tabletop Gaming on Twitch
26
Hybrid Gaming Music Festivals
The Hyperplay Festival Will Bring Together eSports and Live Music
25
Shoppable Livestreamed Catwalks
The Victoria Beckham SS19 Show Was Broadcast at Piccadilly Lights
24
Streamer-Focused Webcam Software
'Logitech Capture' Brings Webcams Into the Future
23
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
22
Esports Organization Partnerships
Immortals and Mountain Dew are Partnering for eSports Content
21
Livestream Shopping Apps
'Streamlist' Connects Buyers and Sellers Via Livestream Video
20
Subscription Box Live Shows
FabFitFun Live is a QVC-Style Show for Its Subscription Box Contents
19
Record-Breaking Livestreams
The elrubiusOMG Livestream Brought in 1.1 Million Viewers on YouTube
18
Miniature Livestream Microphones
The Blue Yeti Nano Microphone is Perfect for Podcasters and More
17
Budget-Friendly Broadcast Cameras
The URSA Broadcast Offers Ultra High-Definition Capture for Less
16
Gamer-Focused Streaming Platforms
This Platform Offers a Home For 'Subway Surfers' Enthusiasts
15
Multi-Camera Livestreaming Apps
Startup Cinamaker is a Mobile Studio for Content Creators
14
Social Media Egg Hunts
Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
13
High-Tech Football-Streaming Pens
Havas Düsseldorf Developed a Smart Pen for Football Fanatics
12
Streaming Success Camps
The Twitch Creator Camp Helps Aspiring Streamers Build Their Careers
11
Convertible 4K Camera Devices
The 'QooCam' Offers 4K and 360-Degree Recording Capabilities
10
Offbeat Meeting Livestreams
Old Spice Livestreamed an Interactive "Board Meeting" on YouTube
9
Encoder-Free Live Streaming Features
The New YouTube Webcam Feature Helps Creators Stream Content
8
Shopping Channel-Themed Food Stunts
The White Castle Shopping Channel Promoted the Brand's Food
7
Livestream-Optimizing Microphones
The Sennheiser Memory Mic Captures Crisp Audio from Afar
6
Mobile Musician Recording Devices
The Roland GO:MIXER PRO Works with Your Existing Smartphone
5
VR Retirement Announcements
Elton John's Yellow Brick Road Tour is Anticipated With a VR Video
4
8k 360-Degree Cameras
The Insta360 Pro 2 Offers a Host of Impressive Camera Functions
3
Vote-Encouraging Live Streams
The Telethon for America Will Encourage Young Voters
2
Charitable Video Features
YouTube Giving Lets Creators Embed Charity Donations in Videos
1
NYE Celebratory Live Streams
Ninja Will Host a New Years Live Stream in New York's Time's Square
Related Ideas
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Low-Cost UHD Streaming Boxes
The onn. Google TV 4K Streaming Box Offers Advanced Features for Less
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Dual-Picture Streaming Features
Sling TV Released a New Picture-in-Picture Feature for All Users
Compact Vlogging Cameras
Sony's Easy-To-Use 'ZV-E1' Can Film 4K Content Without Cropping
Remote Esports Coaching
eGame Studio Launches an Esports Coaching Application Called Game Lens
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Minimally Functional Streaming Cameras
OBSBOT Introduces the Meet 2 with Various Colorways
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Micro 4K Video Cameras
Insta360 Debuts a New Miniature 4K Camera Complete with Find My Technology
Street Performer Livestream Cameras
The Suburb Street Performance Recorder Supports Performers
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Generated Streaming Services
DreamFlare AI to Offer Interactive AI Storytelling for Creators
Motion-Matching Fitness Technologies
Wondercise is Bringing Its Live Motion Matching to FIBO 2023
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
AI-Powered Video Highlights Services
Trace Elevates the Post-Gaming Viewing Experience
Gesture-Controlled Streaming Cameras
The OBSBOT Tail Air Harnesses AI for Seamless Recording
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Creative Streaming Partnerships
Elgato Partnered with Adobe to Bring Photoshop to Stream Deck
LCD-Button Streaming Decks
Razer Launches the New Stream Controller X Deck with Swappable Details
Affordable Wi-Fi Networks
Vilo Living Seeks to Solve Common Wi-Fi Network Concerns
Creative Home Computing Accessories
Elgato's Neo Line Comes in a Sleek White Colorway
Luxury Collaboration TV Experiences
Samsung and Loewe Partnered to Merge Content and Hardware
Accessible Cloud Streaming Updates
Game Pass Cloud Streaming is Now Available on Amazon Fire TV
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Optical Esports Partnerships
Zenni Optical Taps the Evo Event for a New Eyewear Partnership
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Game-Streaming Business Partnerships
SOOP Partnered with DRX and Faker to Boost its Gaming Section
All-In-One Production Studio Memberships
Lobi Space & Studio Supports Entrepreneurs
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
QSR-Branded Streaming Services
Chick-Fil-A Rolls Out Its Own Streaming Service
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AI-Personalized Streaming Boxes
Comcast Launches the Xumo Stream Box for Xfinity Users
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Premium Streaming Service Upgrades
Google is Adding New Features to YouTube for Premium Users
Esports Media Partnerships
KRAFTON Unites with ONE Esports as the Official Media Partner for PUBG
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Sports-centric In-Flight Entertainment Systems
Air Canada Introduces New Live TV Sports Channels
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Paid Online Platform Experiences
The New YouTube Premium Features Elevate the Experience
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Inclusive Esports Partnerships
XSET and Samsung Partner to Create Opportunities for Women in Games
4K-Resolution Capture Cards
Elgato Launches the Two New 4K Game Capture Cards
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Early-Access TV Gaming Features
Netflix Launches a Limited Beta for its Cloud Gaming Service
Esports Seating Sponsorships
Luminosity Gaming Partners with Furniture Manufacturer Steelcase
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Streaming Service Game Controllers
Netflix Unveils a New Game Controller App for iPhones
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Elevated Video Content Monetization
KameraOne Partners with Viously to Offer a Unique Solution
Fan-Focused Esports Collaborations
Gen.G is Tapping LG U+ to Create Co-Branded Jerseys and Events
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
Enhanced Video Communication Gadgets
EMEET Introduces the SmartCam S800 and the NOVA 4K
Sporty Smartphone Partnerhips
Vivo Unveiled Its V30 Series Smartphones at UEFA EURO 2024™
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Esports Automotive Deals
Team Vitality and KIA Confirm a Two-Year Partnership for Content Creation
Advanced Broadcasting Cameras
Sony Debuts a 4K Camera for Broadcast Studios and Production Teams
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Handheld Game-Streaming Consoles
Sony is Working on a New Game-Streaming Handheld for the PS5
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Consolidated Live-Streaming Cameras
This Camera Set Offers Multiple Angles & Quality Audio
Collaborative Battle Royale Maps
Guild Esports Teams Up with Sky to Launch a Free Map in Fortnite
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Commercial Esports Partnerships
Metizport Announces Partnerships with Craft, Lenovo and Logitech G
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Esports Wellness Platforms
Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Clip-Sharing Game Platforms
Epic Games Launches Postparty for Sharing Fortnite Gameplay Clips
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Time-Lapse Content Apps
Timelapse Provides a Unique Approach to Recording Engaging Content
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Revenue-Generating Streaming Tools
Twitch Debuts 'Hype Chat' for Monetizing Chat Messages
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Automaker-Backed Gaming Events
Honda Unites with Twitch to Offer Activations at Twitch Rivals
Youth-Supporting Esports Opportunities
British Esports Launches the PUBG Mobile College Tournament
Boardroom-Ready Webcams
The Creative Live! Meet 4K Web Camera Has an Advanced Image Sensor
FAST Basketball Streaming Channels
Tubi Launches the New Professional Basketball FAST Channels
Live Event Subscription-Based Services
LivePass is Launching in the San Francisco Bay Area
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Enhanced Video Streaming Features
Google is Rolling Out '1080p Enhanced' to YouTube TV
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Enhanced 4K Sports Channels
Tata Play Launches a New 4K Resolution Option for its Cricket Channels
Creative Gaming Studios
Tundra Esports’ Danny Lopez Launches a New Studio for Gaming Creators
Livestream Quad-Device Controllers
The Roland AeroCaster Live Fits in with Multi-Camera Setups
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Seamless Media Organization
Funlistr Keeps Recommendations from Friends in One Centralized Place
Gaming Market Strategies
Leagues.gg Launches the Leagues Media Subsidiary for Gaming Projects
Responsive Streaming Enthusiast Webcams
The HyperX Vision S Webcam Captures Footage in 4K
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Access-Promoting Streaming Services
Kinema Debuts a new Watch Now Feature, Prioritizing Filmmakers
Streaming Brand Trivia Games
Roku Weekly Trivia Puts User's Pop Culture Knowledge to the Test
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Content Distribution Collaborations
Ghost Gaming Partners with Georgia Public Broadcasting
Enhanced Broadcasting Encoders
Nvidia, Twitch, and OBS Team Up to Enhance Encoding Quality for All
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform
Educational Esports Endeavors
British Esports Debuts an Education Partnership with Level Infinite