These livestreaming innovations range from record-breaking gaming broadcasts to exclusive eSports partnerships. A standout -- YouTube user elrubiusOMG's recent Fortnite livestream -- was a record-breaking event that brought in over a million viewers on the popular video platform, while news of a recent partnership deal with Immortals and Mountain Dew has excited eSports fans. The soft drink company and California-based eSports team will collaborate on upcoming content alongside major film studio Lionsgate.
Other livestreaming innovations to note include tech hardware examples like the URSA Broadcast camera -- offering crisp, high-definition footage for a fraction of the price -- along with the Insta360 Pro 2 camera, helping capture 360-degree footage and supporting "live streaming in 4K in 3D and mono formats."
FabFitFun's QVC-style subscription box live show and Petcube new pet social network app round off this list and speak to consumers' growing desire for niche and relatable content that is live-streamed by content creators.
30 Examples of Livestreaming Innovations

30
Futuristic Streaming Sunglasses
These Ace Eyewear Sunglasses Can Livestream Directly to Facebook

29
Camera Plug-In Stores
The 'Plug-In Store' Increases the Capabilities of the RICOH THETA V
28
Wearable Livestreaming Cameras
This Camera Can Stream Live Video While Affixed to Attire
27
Board Game Livestreams
Big Potato Games is Sharing Tabletop Gaming on Twitch
26
Hybrid Gaming Music Festivals
The Hyperplay Festival Will Bring Together eSports and Live Music
25
Shoppable Livestreamed Catwalks
The Victoria Beckham SS19 Show Was Broadcast at Piccadilly Lights
24
Streamer-Focused Webcam Software
'Logitech Capture' Brings Webcams Into the Future
23
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
22
Esports Organization Partnerships
Immortals and Mountain Dew are Partnering for eSports Content
21
Livestream Shopping Apps
'Streamlist' Connects Buyers and Sellers Via Livestream Video
20
Subscription Box Live Shows
FabFitFun Live is a QVC-Style Show for Its Subscription Box Contents
19
Record-Breaking Livestreams
The elrubiusOMG Livestream Brought in 1.1 Million Viewers on YouTube
18
Miniature Livestream Microphones
The Blue Yeti Nano Microphone is Perfect for Podcasters and More
17
Budget-Friendly Broadcast Cameras
The URSA Broadcast Offers Ultra High-Definition Capture for Less
16
Gamer-Focused Streaming Platforms
This Platform Offers a Home For 'Subway Surfers' Enthusiasts
15
Multi-Camera Livestreaming Apps
Startup Cinamaker is a Mobile Studio for Content Creators
14
Social Media Egg Hunts
Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
13
High-Tech Football-Streaming Pens
Havas Düsseldorf Developed a Smart Pen for Football Fanatics
12
Streaming Success Camps
The Twitch Creator Camp Helps Aspiring Streamers Build Their Careers
11
Convertible 4K Camera Devices
The 'QooCam' Offers 4K and 360-Degree Recording Capabilities
10
Offbeat Meeting Livestreams
Old Spice Livestreamed an Interactive "Board Meeting" on YouTube
9
Encoder-Free Live Streaming Features
The New YouTube Webcam Feature Helps Creators Stream Content
8
Shopping Channel-Themed Food Stunts
The White Castle Shopping Channel Promoted the Brand's Food
7
Livestream-Optimizing Microphones
The Sennheiser Memory Mic Captures Crisp Audio from Afar
6
Mobile Musician Recording Devices
The Roland GO:MIXER PRO Works with Your Existing Smartphone
5
VR Retirement Announcements
Elton John's Yellow Brick Road Tour is Anticipated With a VR Video
4
8k 360-Degree Cameras
The Insta360 Pro 2 Offers a Host of Impressive Camera Functions
3
Vote-Encouraging Live Streams
The Telethon for America Will Encourage Young Voters
2
Charitable Video Features
YouTube Giving Lets Creators Embed Charity Donations in Videos
1
NYE Celebratory Live Streams
Ninja Will Host a New Years Live Stream in New York's Time's Square
Related Ideas
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Expanded Game-Streaming Services
Microsoft Now Lets Players Stream their Library with xCloud
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Low-Cost UHD Streaming Boxes
The onn. Google TV 4K Streaming Box Offers Advanced Features for Less
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
Personalized Entertainment Discovery Apps
Jim Lidestri's MoxieJam Focuses on Music, Movies & TV
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Remote Esports Coaching
eGame Studio Launches an Esports Coaching Application Called Game Lens
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
All-In-One Mobile Platforms
TPT Global Tech Has Unveiled VüMe Live, the First Super App in the US
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Snapchat Super Bowl Filters
The NFL x Snapchat Creator Program Debuts Ahead of the Big Game
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Micro 4K Video Cameras
Insta360 Debuts a New Miniature 4K Camera Complete with Find My Technology
Street Performer Livestream Cameras
The Suburb Street Performance Recorder Supports Performers
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Marketing-Centric Esports Deals
Fnatic Teams Up with Red Bull on a New Promotional Partnership
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Generated Streaming Services
DreamFlare AI to Offer Interactive AI Storytelling for Creators
5G-Enabled 360-Degree Cameras
The Nokia 360 Camera Can Livestream 8K Video and More
Tech-Centric Beverage Partnerships
Leisure Hydration Has Presence at CES 2025 Through Ring
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Live-Streaming Creator Networks
Endpoint Partnered with TikTok to Launch 'Endpoint Live'
Multi-Year Esports Smartphone Deals
Mobile Legends: Bang Bang Unveils a Partnership with Infinix
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Low-Latency Network Services
Comcast Introduced an Update to Xfinity Focused on Low-Latency Gaming
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Basketball Cable Updates
Comcast Xfinity Multiview Announced an Expansion for March Madness
Scrolling Video-Based Social Medias
Bluesky Launched a New 'Trending Videos' Feature
Virtual AI Streaming Assistants
Inworld AI, Streamlabs and Nvidia Debut a Streaming AI Assistant
Gesture-Controlled Streaming Cameras
The OBSBOT Tail Air Harnesses AI for Seamless Recording
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Creative Streaming Partnerships
Elgato Partnered with Adobe to Bring Photoshop to Stream Deck
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
Expanded Game-Streaming Features
Xbox Cloud Gaming and LG Debut a New Xbox Game Pass Partnership
Multi-Camera Streaming Apps
Canon Debuted the 'Live Switcher Mobile 4+' on iOS for its Cameras
Creative Home Computing Accessories
Elgato's Neo Line Comes in a Sleek White Colorway
Smart TV Party Games
Jackbox Games is Coming to Smart TVs Through a New Update
Luxury Collaboration TV Experiences
Samsung and Loewe Partnered to Merge Content and Hardware
Accessible Cloud Streaming Updates
Game Pass Cloud Streaming is Now Available on Amazon Fire TV
Online Music Collaboration Tools
The Lutefish Stream Aims to Resolve Some Challenges for Musicians
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
AI-Powered Lifestyle Photography
Nextech3D.AI Introduces New Features for its Ecommerce AI Studio
Optical Esports Partnerships
Zenni Optical Taps the Evo Event for a New Eyewear Partnership
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Dedicated Danish Esports Channels
Pluto TV Introduces a New Esports Channel with Retake Media
Peer-To-Peer Music Streaming
Join Live Sets and Enjoy Non-Stop Music Streams with StreamDJ
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Game-Streaming Business Partnerships
SOOP Partnered with DRX and Faker to Boost its Gaming Section
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
All-In-One Production Studio Memberships
Lobi Space & Studio Supports Entrepreneurs
Mobile Game-Streaming Services
Razer's New PC Remote Play Enables Direct Game Streaming
Second-Screen Watch Parties
The E.L.F. TIME Show Was Made to Run Parallel to the Big Game
QSR-Branded Streaming Services
Chick-Fil-A Rolls Out Its Own Streaming Service
AI-Personalized Streaming Boxes
Comcast Launches the Xumo Stream Box for Xfinity Users
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Inclusive Esports Partnerships
XSET and Samsung Partner to Create Opportunities for Women in Games
Real-Time Skincare Consultations
SkinCeuticals and Bambuser Debuts Pro 1:1 Virtual Consultations
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
AI-Powered Video Conference Cameras
Insta360 Connect Eliminates Hybrid Meeting Challenges
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Sports-centric In-Flight Entertainment Systems
Air Canada Introduces New Live TV Sports Channels
Paid Online Platform Experiences
The New YouTube Premium Features Elevate the Experience
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Esports Partnership Renewals
Philips Evnia and Team Vitality Revive Their Partnership Until 2027
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
4K-Resolution Capture Cards
Elgato Launches the Two New 4K Game Capture Cards
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Cloud-Based Game-Streaming Services
Amazon Gamelift Streams is Designed to be Easy to Implement
Creator-Focused Game Launches
Ubisoft Launches a New Lineup of Siege X Co-Streamers
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Freeride Brand Partnerships
GoPro Will Be Front Row and Center at the 2025 Freeride World Tour
Creator Content Series
Monster Energy and Ethan ‘Fifakill’ Pink Team Up New Content Series
Elevated Video Content Monetization
KameraOne Partners with Viously to Offer a Unique Solution
Fan-Focused Esports Collaborations
Gen.G is Tapping LG U+ to Create Co-Branded Jerseys and Events
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
Celebrity-Starring Livestream Events
TalkShopLive Partners with Walmart and Dolly Parton
Enhanced Video Communication Gadgets
EMEET Introduces the SmartCam S800 and the NOVA 4K
Sporty Smartphone Partnerhips
Vivo Unveiled Its V30 Series Smartphones at UEFA EURO 2024™
Comprehensive Entertainment Apps
Bebuzee Has Expanded Its Platform by Adding Bebuzee TV
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Collaborative Battle Royale Maps
Guild Esports Teams Up with Sky to Launch a Free Map in Fortnite
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Meaningful Connection Platforms
Livebeam Wants to Connect Like-minded People in an Online Space
Commercial Esports Partnerships
Metizport Announces Partnerships with Craft, Lenovo and Logitech G
Second-Hand Tech Deliveries
CeX and Just Eat Takeaway.com Will Deliver Pre-Owned Gaming Products
Newsletter Livestreaming Integrations
Substack Debuts Livestreaming for Publishers On its Platform
Esports Wellness Platforms
Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Creator-Based Streaming Deals
Endpoint Teams Up with TikTok to Create the EndPoint Live Program
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Time-Lapse Content Apps
Timelapse Provides a Unique Approach to Recording Engaging Content
Pebble-Shaped Vlogging Cameras
The kyu Camera Captures Nine-Second Videos
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Automaker-Backed Gaming Events
Honda Unites with Twitch to Offer Activations at Twitch Rivals
Youth-Supporting Esports Opportunities
British Esports Launches the PUBG Mobile College Tournament
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans
Boardroom-Ready Webcams
The Creative Live! Meet 4K Web Camera Has an Advanced Image Sensor
FAST Basketball Streaming Channels
Tubi Launches the New Professional Basketball FAST Channels
Live Event Subscription-Based Services
LivePass is Launching in the San Francisco Bay Area
Enhanced Video Streaming Features
Google is Rolling Out '1080p Enhanced' to YouTube TV
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Enhanced 4K Sports Channels
Tata Play Launches a New 4K Resolution Option for its Cricket Channels
Seamless Media Organization
Funlistr Keeps Recommendations from Friends in One Centralized Place
Responsive Streaming Enthusiast Webcams
The HyperX Vision S Webcam Captures Footage in 4K
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Access-Promoting Streaming Services
Kinema Debuts a new Watch Now Feature, Prioritizing Filmmakers
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Enhanced Broadcasting Encoders
Nvidia, Twitch, and OBS Team Up to Enhance Encoding Quality for All
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Gaming Market Strategies
Leagues.gg Launches the Leagues Media Subsidiary for Gaming Projects
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform
Educational Esports Endeavors
British Esports Debuts an Education Partnership with Level Infinite
Launch Monitoring Tools
HuntCaster Offers Real-Time Launch Pages With Custom Stats Stream