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Creative Streaming Partnerships

Elgato Partnered with Adobe to Bring Photoshop to Stream Deck

— August 28, 2024 — Tech
Elgato, a subsidiary of Corsair, has announced a strategic partnership with Adobe to integrate Adobe Photoshop with the Elgato Stream Deck. This collaboration aims to enhance the workflow of photographers, designers, and other digital professionals by providing tactile controls for various Photoshop functions. The new plugin allows users to perform actions such as layer management, HSL adjustments, zoom, and tool selection directly from the Stream Deck, thereby streamlining the creative process and improving efficiency.

To celebrate the launch of this integration, Elgato and Adobe are offering two months of free access to Adobe Creative Cloud with the purchase of any Stream Deck from Elgato’s website. This promotion provides users with the opportunity to explore over 20 creative applications, including Photoshop, Illustrator, and Premiere Pro, all enhanced by the Stream Deck’s customizable controls. This partnership underscores the commitment of both companies to support creative professionals by combining Elgato’s hardware innovation with Adobe’s industry-leading software.

Image Credit: Elgato, Adobe
Trend Themes
1. Enhanced Workflow Tools - The integration of Adobe Photoshop with the Elgato Stream Deck introduces new possibilities for tactile control in creative applications.
2. Creative Cloud Promotions - Promotional offerings like two months of free access to Adobe Creative Cloud with Stream Deck purchases provide added value to consumers.
3. Software-hardware Synergy - The collaboration between Elgato and Adobe exemplifies the power of combining hardware devices with advanced software solutions to optimize professional workflows.
Industry Implications
1. Creative Technology - Innovations in creative technology tools, such as the Elgato Stream Deck, enhance digital artists' and designers' productivity.
2. Software Development - The integration of software like Adobe Photoshop with external hardware broadens the scope for new applications and user interfaces.
3. Digital Media - Partnerships between hardware and software companies bring forward disruptive products that cater to the evolving needs of digital media professionals.
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