Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
Laura McQuarrie — April 3, 2018 — Marketing
References: adsoftheworld
For Easter this year, Cadbury devised an interactive Easter egg hunt on social media via a Facebook 360 video.
The 'Cadbury Live Egg Hunt' gave fans in Australia the chance to participate in an online egg hunt by tuning into a one-hour post to search for Cadbury Easter eggs in a boldly colored, animated virtual environment. When a Facebook user spotted an egg, they were instructed to be the first to comment for their chance to win real chocolates from Cadbury. As a result, more than 70,000 comments were collected from egg hunters with the livestream campaign.
The campaign Ogilvy Melbourne launched for Cadbury succeeded in marrying the charm of the classic Easter egg hunt with 2D animation and social media for an experience that appealed to chocolate lovers of all ages.
The 'Cadbury Live Egg Hunt' gave fans in Australia the chance to participate in an online egg hunt by tuning into a one-hour post to search for Cadbury Easter eggs in a boldly colored, animated virtual environment. When a Facebook user spotted an egg, they were instructed to be the first to comment for their chance to win real chocolates from Cadbury. As a result, more than 70,000 comments were collected from egg hunters with the livestream campaign.
The campaign Ogilvy Melbourne launched for Cadbury succeeded in marrying the charm of the classic Easter egg hunt with 2D animation and social media for an experience that appealed to chocolate lovers of all ages.
Trend Themes
1. Interactive Social Media Campaigns - Businesses can utilize interactive social media campaigns, such as virtual egg hunts, to engage and excite their audience while promoting their products.
2. Facebook 360 - Facebook 360 technology enables companies to provide immersive and unique experiences for their customers, creating opportunities for viral campaigns and increased brand awareness.
3. Livestream Events - Livestream events, such as Cadbury's online egg hunt, offer businesses a way to connect with their audience in a real-time, interactive manner and collect valuable user-generated content.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize interactive social media campaigns, such as virtual tastings and recipe contests, to engage with customers and promote their products.
2. Entertainment - The entertainment industry can use Facebook 360 technology to create immersive experiences for audiences, such as behind-the-scenes looks and virtual shows.
3. Marketing and Advertising - Livestream events, like product launches and Q&A sessions, offer marketing and advertising agencies a way to connect with audiences and collect valuable user data for their clients.
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