Samsung and Loewe Partnered to Merge Content and Hardware
Michael Hemsworth — July 20, 2024 — Tech
References: news.samsung & geeky-gadgets
Samsung and Loewe have announced a new partnership that will bring the Tizen OS from Samsung into the luxury German TV brand's hardware for an unparalleled viewer experience.
The Tizen OS on Loewe's new premium TV will provide access to Samsung TV Plus for access to ample free content, while the Gaming Hub feature will keep viewers entertained with more than 1,000 games. The TV will also feature Samsung SmartThings integration to help users seamlessly control the additional smart home solutions in their living space. The Loewe stellar TV from the Samsung and Loewe partnership is available now in Europe.
EVP, Head of the Service Business Team, Visual Display Business at Samsung Electronics YS Kim commented on the new partnership saying, "This new collaboration with Loewe ensures that its latest luxury TV, stellar, will exceed expectations with the high-end experiences it brings to consumers. It’s also more momentum for Tizen OS, which has established itself as the software platform of choice for premium TVs. Moving forward, we will continue to push the boundaries of how users interact with their TVs.”
The Tizen OS on Loewe's new premium TV will provide access to Samsung TV Plus for access to ample free content, while the Gaming Hub feature will keep viewers entertained with more than 1,000 games. The TV will also feature Samsung SmartThings integration to help users seamlessly control the additional smart home solutions in their living space. The Loewe stellar TV from the Samsung and Loewe partnership is available now in Europe.
EVP, Head of the Service Business Team, Visual Display Business at Samsung Electronics YS Kim commented on the new partnership saying, "This new collaboration with Loewe ensures that its latest luxury TV, stellar, will exceed expectations with the high-end experiences it brings to consumers. It’s also more momentum for Tizen OS, which has established itself as the software platform of choice for premium TVs. Moving forward, we will continue to push the boundaries of how users interact with their TVs.”
Trend Themes
1. Integrated Smart Home Control - The integration of Samsung SmartThings with Loewe's luxury TVs highlights the potential for unified home automation systems in high-end entertainment devices.
2. Gaming-centric Television - The inclusion of a Gaming Hub with access to over 1,000 games in Loewe's premier TVs signifies a shift towards television sets that cater to the gaming community's needs.
3. Content-rich Luxury Tvs - Offering Samsung TV Plus on Loewe's high-end televisions taps into the demand for abundant, quality content directly accessible from premium viewing devices.
Industry Implications
1. Smart Home Technology - The amalgamation of smart home functionalities with luxury TV brands emphasizes a growing market for integrated home ecosystem solutions.
2. Gaming and Entertainment - Television sets designed with extensive gaming capabilities reflect an expanding intersection between traditional television and interactive digital entertainment.
3. Luxury Consumer Electronics - Partnerships between elite brands like Samsung and Loewe in the TV market showcase a trend toward bespoke, high-end electronic products tailored for affluent consumers.
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