With the thousands of advertisements that people are faced with every day, catching the attention of a consumer can be challenging, but these humorous eyewear ads are some clever examples of how marketers are targeting a more youthful audience.
Gone are the days when retailers would simply showcase their product in print in hopes that buyers would simply admire the look and design of their item. Nowadays, companies have to market more than just a product, they have to portray an image and theme that buyers can easily relate to, and using humor as a tactic is definitely a creative way to draw in consumers. From adorable grannies modelling sunglasses to eyewear ads promoting the single male, these humorously creative ads are going outside-the-box to attract a more hip and youthful buyer.
20 Humorous Eyewear Ads
From Aged Hipster Eyewear Ads to Spectacled Mustache Marketing:
Tana Makmanee — Jun 12, 2013 — Marketing
20
Hispter-Approved Eyewear Ads
The Ksubi Autumn/Winter 2012 War Lookbook is Edgy and Urban
19
Antenna Eyewear Advertorials
The Karen Walker 2012 Lookbook is Alien-Inspired
18
Structural Eyewear Campaigns
The Sixlee Fall/Winter Campaign is Avant-Garde and Edgy
17
Spectacled Mustache Marketing
The Oliver People's Summer 2011 Campaign is Hipsterriffic
16
Granny-Modeled Sunglasses
The Karen Walker Eyewear Summer 2013 Lookbook is Fit for All Ages
15
Age-Exposing Eyewear
These Mitchell Eye Centre Ads Suggest a Younger Look
14
Eclectic Eyewear Campaigns
The Lunettes Kollektion's 2012 Lookbook is Retro-Inspired
13
Single Man Spectacles
The Spring 2010 Tom Ford Eyewear Ads
12
Surrealist Eyewear Ads
The Kenzo Accessories Fall/Winter 2012 Campaign is Artfully Bold
11
Aged Hipster Eyewear Ads
The KUBORAUM Spring 2013 Collection Transcends Generations
10
Photo-Fragmented Eyewear Ads
The Commune de Paris x Waiting for the Sun Catalog Youthful and Bold
9
Crescent-Shaped Specs
This Esotika Eyewear Campaign Introduces Curved Spectacles
8
Interactive Eyewear Timelines
Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories
7
Human-Hybrid Eyewear Ads
The Oxydo Tell Your Story Campaign Focuses on Creative Self-Confidence
6
Eyeglasses Funeral Ads
The Bausch & Lomb Pure Vision 2 Campaign Gives Eyes New Life
5
Vibrant Folding Eyewear
The Sunpocket Sunglasses Summer 2012 Collection is Great for Sports
4
Sensual Sci-Fi Spectacles
The Colab Timba Smits Campaign Marries Seduction, Rebellion and Fashion
3
Animal Mask Ads
The Sears Optical Campaign Promotes Seeing Like a Hawk and Lynx
2
Contract-Magnifying Eyewear Ads
The Visionlab Prescription Glasses Campaign Hones in on Fine Print
1
Musical Note Eyewear Ads
The BBiGB.com Campaign Promotes Music That Has to Be Read
Related Ideas
Rimless Smart Eyewear
Eddie Bauer Smart Eyewear Includes Voice Access to ChatGPT
Athletic Avant-Garde Sunglasses
The Nike Electric Pack Sunglasses Come in Two Models
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
Futuristic Winter Sport Eyewear
The Oakley Flex Scape Goggle-Sunglasses Hybrid Come in Two Colors
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Vintage-Inspired Dynamic Eyewear
Bru Eyewear Celebrates Elegance Through the Decades
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Classic Anime-Inspired Eyewear
These Washin Studio Ghibli-Inspired Glasses Come in Two Styles
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Progressive Athletic Sunglasses
The Nike Athena and Nike Zeus Have a Captivating Design
Modern Eyewear Flagship Stores
DITA Eyewear Has Opened Its First Flagship Store in Amsterdam
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Refined Hyper-Sporty Sunglasses
The TAG Heuer Eyewear Collection Includes Five Models
AI Eyewear Try-Ons
GlassesUSA's Pairfect Match AI Recommends Styles for Unique Facial Features
Disney-Inspired Eyewear Collections
Pair Eyewear Has Introduced the Mickey & Friends Collection
Oversized Adventurer Alpine Sunglasses
The Sunski Ferrata Alpine Sunglasses are High-Performance
National Park-Themed Eyewear Collections
The CAMP National Parks Collection Blends Style & Purpose
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Stunning Eyewear Store Interiors
El Departamento Orchestrates an All-Green Eyewear Store Aesthetic
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Gummy Candy-Inspired Eyewear
Gentle Monster Presents its Sweet New Jelly Collection
Color-Changing Eyewear
Ray-Ban Original Wayfarer Change Transitions React to UV Rays
Vibration Neon Sunglasses
Tifosi Recently Launched a New Neon Light Collection
Inclusive Sizing Eyewear
Sol Kyst Offers 3 Sunglasses Sizes for Varying Head Shapes
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
City-Inspired Glasses
GlassesUSA.com Launches Champion Eyewear Collection for Urban Lifestyles
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Luxurious Eyewear Releases
Maison Margiela Launches Another Collaboration with Gentle Monster
Expressive Eyewear Collaborations
Gentle Monster Connects with D'heygere On an Eyewear Collection
70s-Style Sport Sunglasses
The Sunski Strada Sunglasses Protect From Rays and Wind
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Open-Source AI Eyewear
The Frame Glasses by Brilliant Labs Boast a MicroLED Display
Accessible Motorsport Sunglasses
The BMW Motorsport Eyewear Collection Includes Several Styles
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Eye-Adorned Furry Mules
ESENES WORLDWIDE Launches the Unconventionally Stylish Eyeball Mules
Unique Retro-Inspired Eyewear
Eyebuydirect Debuts the Tan France Collection
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Migraine-Relieving Tinted Glasses
Eyewear Brand Zenni Recently Launched a New Migraine Lens
Organic Collaboration Sunglasses
ARMEDANGELS Launches a New Sustainable Eyewear Line
Premium Streetwear-Informed Eyewear
The Stüssy Eyewear Series for Spring 2024 is Captivating
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Streetwear-Inspired Eyewear Capsules
Stüssy Unveils its New Spring/Summer 2024 Eyewear Capsule
Brutalist Architecture-Inspired Eyewear Lines
Linda Farrow Debuts the Autumn/Winter '24 Collection
Posh Plant-Based Sunglasses
The Walden Pilot Sunglasses are Stylish Yet Protective
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Chic Tinted Technology Eyewear
The Ember Niche Runway Collection 2023 is Stylish and Protective
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Diverse Premium Unisex Eyewear
BRU Eyewear Offers Fashion-Forward Protective Retro Styles
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
California-Inspired Eyewear Collections
RAEN Introduces Its SS2024 Sunglasses & Optical Collection
Cartoon Bear Eyewear Capsules
CAMP's Smokey Bear Eyewear Collection Celebrates 80 Years
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Nature-Inspired Futuristic Sunglasses
Oakley Presents the Plantaris in Collaboration with Satisfy
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Streetwear-Informed Dynamic Eyewear
The New Range of Supreme Eyewear Makes Statements
Cannabis-Informed Sunglasses Designs
The GLCO X Old Pal Sun Sunglasses are Nostalgic and Chic
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Adventure-Focused Eyewear Designs
The Camp Glacier Eyewear is Stylish and Versatile
QSR Eyewear Capsules
KFC x Shady Rays Launched a Unique Three-Piece Collection
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
K-Pop-Inspired Eyewear
The K-Pop Collection by Zenni Optical Gleans from Style Idols
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Leather-Detailed Luxe Eyewear
Oakley Designs the Textural MUZM Mars X-Metal Leather
anime-inspired glasses designs
Gunnar Optiks has unveiled an anime-inspired Fall Collection
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Chic Unisex Eyewear Collections
JW Anderson Has Ventured into Eyewear with an Inaugural Collection
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Trendy Eco-Conscious Eyewear
Bajío Sunglasses Adds the New Sunglasses Styles Ahead of Spring
Streetwear-Informed Sleek Sunglasses
The Second Wave of Stüssy Eyegear Makes its Launch
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Conscious Eyewear Capsules
Mondottica Unveils a Stunning and Stylish Eyewear Line for Allsaints
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Gaming Eye Health Partnerships
the*gamehers Partnered with Zenni Optical on Health Initiatives
High-Performance Stylish Sunglasses
'Crap Eyewear's' 'Heavy Tropix Sport' is Aerodynamic and Sleek
Magnetic Hand-Holding Socks
These Children's Socks Add a Touch of Whimsy to the Everyday Item
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
Amber Lens Gaming Glasses
Gunnar Optiks' Emery Protects Against Digital Eye Strain
Esports Eye Health Deals
ESL FACEIT Group Partners with Zenni Optical on a New Eyewear Sponsorship
Running-Focused Eyewear Collections
Zunnies by Zenni Optical Launched an Active Eyewear Line
Demure Eyewear Capsules
Persol Celebrates New Eyewear Collection with Star-Studded NYC Event
Statement-Making Sunglasses Designs
Woodys Introduces The Glare, a Limited Edition Capsule
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Adaptive Reading Sunglasses
32N Sunglasses by Deep Optics Seamlessly Switch Betwee Modes
Artist-Designed Eyewear Collections
The Geoff McFetridge x Warby Parker Collection is Chic
Eye Care Metaverses
LensCrafters Eye Odyssey on Roblox Educates Gen Z About Eye Health
Dessert-Inspired Spring Collections
Woodys SS24 Collection Focuses on Color and Quality
Wider Eyewear Frames
Pair Eyewear Emphasizes Comfort with Its Wider Base Frame Collection
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Pride-Inspired Eyewear Collections
Eyebuydirect's Pride On Collection Supports The Trevor Project
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Pixelated Furnished Eyewear Stores
Bogdan Ciocodeica Studio Designs the New Lunet Eyewear Store
Biohacking Eyewear Collections
ANY Biohacking Eyewear Has Interchangeable Lenses
Laidback Fashion Brand Sunglasses
Converse Sunglasses Come in Three Style Options
Asian Fruit-Inspired Sunglasses
COVRY & Sanzo Debut Capsule Line Celebrating AAPI-Inspired Eyewear
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Prescription-On-Demand Eyewear Services
Thinoptics Recently Launched Prescription on Demand
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Sci-Fi Film-Inspired Custom Eyewear
Pair Eyewear and Lucasfilm Join Forces on Custom Frames
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Curated Affordable Eyewear Collections
GlassesUSA.com Partners with Marsai Martin
Carefree Y2K-Themed Eyewear
Giant Vintage Showcases its 90's-Inspired 'Back to School' Collection
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Affordable Polarized Sunglasses
Island Optics is a Fifth-Generation Sunglasses Company
Fantasy-Series Inspired Eyewear
DIFF Eyewear x House of the Dragon Collection is Uniquely Detailed
Bug-Like Avant-Garde Sunglasses
Mugler and Gentle Monster Form the Spiral 01 and 02
Superfan-Style Eyewear
The Hall of Fame: Dustin's Edition by Pair Eyewear Celebrates Loyalty
Mumbai-Inspired Eyewear Collections
The Vivienne Westwood Sun 2024 Eyewear Collection is Chic
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Strategic Brand Relocations
Serengeti Eyewear Announced Its Relocation from France to California
Vintage-Inspired Wooden Sunglasses
The Tommy Owens Delray SE Sunglasses Come in Two Options
Ultra-Sleek Safety Eyewear
SafetyEyeGlasses Launches the 'Pentax Safety Eyewear Collection'
Contemporary Kids Eyewear Capsules
Aéropostale Launches a Kids Eyewear Collection with A&A Optical