Sol Kyst, a Canadian brand known for its successful appearance on CBC's Dragon's Den, is redefining inclusivity in the eyewear space with sunglasses frames that prioritize both style and comfort. The sunglasses are available in a variety of iconic shapes like cat eye and aviator and in an array of neutral and chic colors. What sets Sol Kyst apart is its inclusive sizing range which caters to consumers with varying head sizes.
"If your jeans don't fit, you grab another size. You can't do that with sunglasses. That's why I started Sol Kyst," says the brand's Founder Meghan Victoria whose innovative vision fuses fashion and function. Megan leveraged her decade-long beauty industry expertise to create sunglasses that flatter wider faces. Drawing from makeup techniques, her designs focus on line work, depth, and shadow to enhance facial features.
In addition to its standard MVP size, Sol Kyst offers MVP midi and MVP mini options for both larger and smaller fits, making its eyewear more customized and comfortable than standard one-size models.
Image Credit: Sol Kyst
What's Driving This Trend
- Inclusive Sizing Eyewear
- Sol Kyst offers sunglasses frames that prioritize both style and comfort, with an inclusive sizing range that caters to consumers with varying head sizes.
- Variety of Iconic Shapes
- Sol Kyst's sunglasses come in a variety of iconic shapes like cat eye and aviator, offering more options for consumers looking to express their personal style.
- Customized and Comfortable Eyewear
- Sol Kyst's MVP midi and MVP mini options provide customized and comfortable fits for consumers with larger and smaller head sizes, disrupting the standard one-size eyewear model.
Who This Affects Most
- Eyewear
- The inclusive sizing range and variety of iconic shapes in Sol Kyst's sunglasses offer disruptive innovation opportunities in the eyewear industry.
- Fashion
- Sol Kyst's sunglasses frames that prioritize style and comfort, along with the customized and comfortable sizing options, present disruptive innovation opportunities in the fashion industry.
- Beauty
- Drawing from makeup techniques, Sol Kyst's sunglasses designs focus on enhancing facial features, creating disruptive innovation opportunities in the beauty industry.
