Holiday pop-up events are the language of the festive season and this list spotlights some ideas for brand-curated and customer-centric experiences. If you are lucky enough, some of these activations might be in your city and if not, perhaps this list will inspire you to look up the seasonal holiday pop-up events in your area.
Whether it is digitally powered or completely physical, festive temporary retail activations are sure to bring out the holiday spirit in consumers. From hands-on workshops and curated holiday markets to indulgent dining opportunities and gift-centric spaces, holiday pop-up events do not only provide a way to delight guests but they also build a recognizable brand identity for the company that is organizing the experience.
20 Holiday Pop-Up Events

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Holiday-Ready Pop-Up Retail Spaces
SHOWFIELDS Endures a Design Overhaul & Reopens September 20th

19
Donut Brand Holiday Merch
The Dunkin' Shop is Filled with All-new Holiday Merchandise

18
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
17
In-Store Skincare Labs
In London, Boots Opened the 'Inkey Lab' with The Inkey List
16
Astrology-Inspired Beauty Pop-Ups
The Huda Beauty Pop-Up is Inspired by the Brand's Newest Palette
15
Cult Skincare Pop-Ups
A Glossier Pop-Up Shop is Coming to London This Holiday Season
14
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
13
Virtual Holiday Pop-Ups
Kohl's Holiday Pop-Up Lets Snapchat Users Experience the Event
12
Self-Care Pop-Up Chalets
PopSugar's Sugar Chalet Shares Yoga, Meditation & Shopping Experiences
11
Home-Style Holiday Shops
STORY at Macy's Home for the Holidays is Like a "Living Gift Guide"
10
Storytelling Holiday Pop-Ups
Cubcoats x Amazon IRL Invites Kids to Discover Character Stories
9
Educational Toy Pop-Ups
Lakeshore's Gifts for Growing Minds Pop-Up Shares Interactive Stations
8
Collaborative Cannabis Accessories
Tokyo Smoke & Holt Renfrew Created a Cannabis Accessory Capsule
7
Festive Diamond Jewelry Pop-Ups
COUPLE is Opening a Toronto Pop-Up for the Holiday Season
6
DIY Cookie Pop-Ups
The Hershey's Kitchens Bakeshop is a Place to Make Your Own Cookies
5
Generous Gift-Giving Pop-Ups
Sainsbury's Giving Store Lets People Make Purchases for Those in Need
4
Festive Pop-Up Bars
Miracle is Launching Hundreds of Holiday-Themed Bars Across the US
3
Candy Apple-Inspired Candles
Bath & Body Works Launched the Winter Candy Apple Candle
2
Nochebuena Dining Experiences
BACARDÍ Partners with Candice Kaye for a Holiday Dining Experience
1
Curated Gift Boutiques
Boots' Bootiques Offer Gift Ideas for People Who are Hard to Buy for
Related Ideas
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Hong Kong Pizza Popups
'Pop Up Pizza Hut' Pops Up on Rivals' Doorsteps During Lunch Hour
Modern Festival Activations
American Express will Offer Card Members a Unique Coachella Experience
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Interactive Tequila Installations
Patrón El Alto Hosted a Unique Pop-Up at Heathrow Airport
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Seasonal Holiday Coffee Menus
Starbucks Debuts its 'A Merry Holiday Menu' Featuring Festive Blends
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Club-Culture-Inspired Cheese Events
Eventbrite Debuts a 'Cheese Rave' in NYC
Western Rodeo-Inspired Pop-Ups
The BÉIS Rodeo was an Interactive Stagecoach Pop-Up
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Fragrance-Inspired Airport Cafes
The Miss Dior Pop-Up at Changi Airport Offers a Unique Experience
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Secret Skincare Pop-Ups
The 'Hey It’s CeraVe Pop-Up' Offers an Interactive Experience
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Engaging Airport Activations
Immersive Aperol Experiences Transform Punta del Este Airport
Immersive Night-Market Skincare Events
Glow Recipe Brings its Night Market Pop-Up to NYC
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Temporary Design Pop-Ups
ORIGIN MADE Hosts a Pop-Up in Copenhagen's Historic Hotel D'Angleterre
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Nostalgic Luxury Pop-Ups
Celine's Zhangyuan Pop-Up Brings French Riviera Magic to Shanghai
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Korean Skincare Celebrations
Innisfree Canada Launches Matcha Mart Pop-Up In Toronto
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Luxury Watchmaker Events
Jaeger-LeCoultre Announced the Opening of its ‘Reverso Stories’ Pop-Up
Luxurious Branded Pop-Up Events
The St. Regis Toronto & Tom Ford Have Partnered on a Luxe Event
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
Mini Pizza Pop-Up Venues
Pizza Hut Opens a Tiny Pizza Pop-Up for its Personal Pan Pizza
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Holiday-Ready Pop-Up Stores
Oak and Luna Has Launched Its First Pop-Up Store in the United States
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Accessory-Based NYC Pop-Ups
Claire’s x Lil Sweet Treat Partner for a Vibrant NYC Pop-Up
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Alcohol-Centric Pop-Ups
Maker’s Mark Bourbon Hosts an Immersive Holiday Experience
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
British-Inspired Winter Getaways
The Standard, High Line Launched its 'Hedge & Hearth' Experience
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Valentine’s Dining Experiences
Frenchy Bar et Brasserie will Host a Valentine's Pop-Up and Menu
Festive Online-Only Retailer Events
The Kroger 12 Merry Days of Deals Event Starts December 4
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
In-The-Dark Cosmetic Pop-Ups
KissMe Ferme Debuts the Rouge Shop in the Dark Event
Festive Irish-Inspired Pop-Ups
Freehouse Collective Debuts the Barrelman: Spirits of Dublin Pop-Up
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Festive Hotel Events
Hotel X Toronto Hosts Breakfast with Santa to Create Holiday Memories
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Cowboy-Themed Dairy Pop-Ups
MilkUP will Host a County Fair Pop-Up in Toronto
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Holiday Activewear Pop-Ups
Gymshark Pop-Up Brings Fitness Energy to SoHo
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Upscale Holiday Dining Experiences
Frenchy Bar et Brasserie Offers Special Festive Menus
Mix-and-Match Aroma Installations
The H&M Nolita Pop-Up Lets Guests Create NYC-Inspired Scents
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Meet-and-Greet Holiday Campaigns
Jennifer Hudson and Old Navy will Host a Special Holiday Event
Custom-Made Snacks
The KIND Bar Offers a Sensory Snack Experience
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Stylish NYC Holiday Pop-Ups
The dh New York x Wyld Blue Event will Feature dh's Holiday Collection
Communal Reading Events
Reading Rhythms Transforms Social Reading into Curated Experiences
Farm-Centric Pop-Up Experiences
The Carousel @ Bloomingdale's Welcomes the Flamingo Estate
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Major International Airport Pop-Ups
The Macallan Launched Immersive Pop-Ups at Airport Hubs
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Shortbread-Themed Holiday Pop-Ups
The Gay Lea Shortbread Village Pop-Up Was Held at the Well
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Y2K Mall Pop-Ups
Vita Coco's Nostalgia Mall Pop-Up Revives 2000s Mall Culture
Decadent Holiday Menus
Paris Baguette’s Holiday Menu Delivers a Thoughtfully Curated Selection
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Sweet-Themed Holiday Experiences
Hershey's Chocolate World Announced a Series of Festive Events
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Festive Confectioner-Based Initiatives
Ghirardelli Celebrated Peppermint Bark with a Unique Event
Festive Hotel Pop-Ups
IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Market-Inspired Pop-Ups
La Plaza Johanna Ortiz Brings Colombian Warmth to Paris in New Pop-Up
Elevated Holiday Dining Experiences
Gladstone House will Host Melody's Holiday Pop-Up
Holiday-Focused Distillery Events
Buffalo Trace Distillery Ran Holidays at the Trace in December
Sustainability-Focused Holiday Markets
GLAD Canada Debuts the 'Home for the Holidays' Pop-Up Event
Cafe-Inspired Skincare Events
Sweet July Skin Hosted a Unique Party for its Coffee Fix Night Cap
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Multi-Sensory Hispanic Pop-Ups
House of Heritage Immerses Visitors in the Flavor of Herdez Salsa
Gift-Wrapping Cheese Pop-Ups
The Babybelves Holiday Village Provides Festive Snack Breaks
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Holiday-Ready Upscale Dining Experiences
The Ritz-Carlton, Toronto Invites You to Exclusive Events
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Indigenous-Owned Holiday Events
Aaniin Pop-Up Showcases Indigenous Entrepreneurship
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Curated Holiday Experiences
The St. Regis Bahia Beach Resort Boasts Unique Programming
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Holiday Sports Fashion Pop-Ups
Siegelman Stable Opens Exclusive Holiday Pop-Up in Soho
Rapper-Approved Pop-Ups
The Future x Grand Marnier Activations Remix Tradition with Modern Flair
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Community Retail Events
The Nisa Making a Different Locally Pink Friday Event is Supportive
NYC-Hotel Holiday Programs
Thompson Central Park Announced a Lineup of Festive Offerings
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Natural Product-Focused Holiday Bazaars
Naturally New York Plans a Special Event on December 11
Festive Holiday Pop-Up Bars
The Legendary Lodge is Returning for the 2024 Season
Holiday-Themed Dining Experiences
Holland America Line Makes Festive Celebrations More Enjoyable
Comforting Holiday Cafe Menus
The BIGGBY COFFEE Festive Holiday Menu Has Food and Drinks
Cheerful Holiday Pop-Up Bars
Ginger’s Cocktail Bar offers Torontonians a festive retreat
Easter Brunch Pop-Ups
PEEPS & Serendipity3 are Hosting a Brunchin' with PEEPS Experience
Seasonal Hotel Bar Menus
The CopperBay Festive Menu is Available at Hôtel Lancaster
Festive Hotel Activations
Fairmont Hotels & Resorts Has Unveiled Its Annual Holiday Programming
Luxury Shopping Activations
Bal Harbour Shops Unveiled Designer Installations
Local Event Discovery Tools
'Place To Be' Helps Find and Share Events on an Interactive Map
Expansive Seasonal Bakery Ranges
The Country Choice Festive Range Has Five Options
Gourmet Holiday Gift Shops
Bonnie & Pop Boasts a Diverse Range of Premium Gourmet Gift Boxes
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Boho Retailer Gift Guides
The Anthropologie Festive Gift Guide is Packed with Options
Pop-Up Test Kitchens
Apothic's Your Signature Taste Helps Home Cooks Refine Signature Recipes
Festive Restaurant Catering Menus
The Bar Louie Seasonal Catering Specials are Arriving Now
Communal Festive Events
Cabbagetown’s Holiday in the Patch Event Was Held on December 7