Jaeger-LeCoultre Announced the Opening of its ‘Reverso Stories’ Pop-Up
Debra John — November 19, 2024 — Marketing
References: instagram & online-booking.jaeger-lecoultre
Jaeger-LeCoultre has announced the 'Reverso Stories' Pop-Up, an immersive exhibition in New York City this December. The event marks 90 years of the Reverso timepiece, exploring its history, design, and craftsmanship.
Presented in four themes—Story of an Icon, Story of Style & Design, Story of Innovation, and Story of Craftsmanship—the exhibit showcases a range of models, from archival timepieces to the limited-edition 'Reverso Tribute Chronograph' in pink gold. The pop-up will highlight collaborations under Jaeger-LeCoultre’s 'Made of Makers' program, featuring "an olfactory installation with perfumer Nicolas Bonneville and a multimedia artwork, Origin, by artist Yiyun Kang."
Running from December 6 to December 15 at the Public Square & Gardens in Hudson Yards, the event will include guided tours, offering visitors an in-depth look at the enduring legacy of this iconic timepiece.
Image Credit: Jaeger-LeCoultre
Presented in four themes—Story of an Icon, Story of Style & Design, Story of Innovation, and Story of Craftsmanship—the exhibit showcases a range of models, from archival timepieces to the limited-edition 'Reverso Tribute Chronograph' in pink gold. The pop-up will highlight collaborations under Jaeger-LeCoultre’s 'Made of Makers' program, featuring "an olfactory installation with perfumer Nicolas Bonneville and a multimedia artwork, Origin, by artist Yiyun Kang."
Running from December 6 to December 15 at the Public Square & Gardens in Hudson Yards, the event will include guided tours, offering visitors an in-depth look at the enduring legacy of this iconic timepiece.
Image Credit: Jaeger-LeCoultre
Trend Themes
1. Immersive Exhibitions - Immersive exhibitions like 'Reverso Stories' offer brands a unique way to deeply engage with consumers by providing an interactive and memorable experience.
2. Multisensory Brand Experiences - The integration of olfactory installations and multimedia artworks highlights the growing trend of multisensory brand experiences that create deeper emotional connections with attendees.
3. Legacy Showcases - Showcasing an iconic product's history and evolution, as seen with the Reverso's 90 years, allows brands to cement their heritage and create an aspirational narrative.
Industry Implications
1. Luxury Goods - The luxury goods industry can leverage curated events to showcase craftsmanship and heritage, enhancing brand equity and market positioning.
2. Event Planning - The event planning industry can capitalize on high-end brand collaborations to deliver immersive, multisensory experiences that differentiate from traditional events.
3. Art and Design - Integrating art installations with brand events presents opportunities in the art and design industry to expand their influence through cross-disciplinary partnerships.
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