When one thinks of goth makeup, a black eye and a strong dark lip paired with chalk white faces comes to mind. You get bonus points if your hair is also raven black. However, despite goth makeup being nothing new, lots of people are finding incredibly innovative ways to change up this cosmetic look.
Most of these gothic makeup looks are featured in fashion photography. Whether it's a lookbook or editorial, fashion labels are integrating this macabre makeup style in a way that often incorporates other stylish elements, from androgyny to romanticism. The atmosphere of the photoshoot set can be regal and glamorous or punk rocker. While the vast majority of these are beautiful advertisements, some are focused on tutorials and products. This includes dripping mascara lashes, embroidered manicures and black lip glosses.
69 Goth Makeup Looks
From Sultry Manicured Portraits to Sophisticatedly Grim Editorials:
Alyson Wyers — May 16, 2014 — Fashion

66
Gothic Monarch Captures
Le Noir Partie 3 by Mert & Marcus for Vogue Paris is Dark

65
Sorceress Schoolgirl Photoshoots
The Black Magazine Issue 17 Editorial Deals in the Dark Arts

64
Enchanting Goth Fashion
Diabolical by Natalie Shau is Dark and Feminine
63
Regal Gothic Fashion
The Dress to Kill 'Black Celebration' Editorial is Glamorously Dark
62
Eerie Etherealism Editorials
The Wbrew Regulom Miasto Kobiet Fashion Story is Darkly Demure
61
Split Personality Cosmetic Looks
'Variance' Presents a Variety of Makeup Looks on One Woman
60
Gothic Sorceress Photoshoots
The Fashion Canada 'Dark Ages' Editorial Stars Model Bekah Jenkins
59
Gothic Butterfly Editorials
Lina Fox Stars in the CR Fashion Book Spring 2014 Issue
58
Dark Tattoo Filled Photography
This Men's Fashion Photography Series Features Plenty of Leather
57
Futuristically Gothic Photography
Emma Falkenstrom by Atif Abu-Samra is Gorgeously Regal
56
Neo Goth Fashion Ads
The Acne Spring 2014 Campaign Stars Model Zlata Mangafic
55
Busily Patterned Editorials
Avenue L 'Baroque Dark Fantasy' Stars a Gothic Morwenna Lytton Cobbold
54
Glam Gothic Editorials
Gintare by Danny Cardoza for Fashion Gone Rogue Boasts Asymmetrical Hair
53
Glamorous Goth Depictions
The NEKRomantic Image Series Embraces Darkly Demure Styling
52
Opulent Goth Dress Editorials
Kristen M. Stars in the Dress to Kill Spring 2014 Editorial
51
Vintage Gothic Portrayals
The Grey Fairytale Dark Beauty Magazine Editorial Sets a Dramatic Mood
50
Vampiric Goth Lookbooks
The For Love & Lemons Fall 2013 Catalog Stars a Dark Anna Selezneva
49
Gothic Medieval Editorials
The Dark Knight Rises for the September 2012 Marie Claire is Fierce
48
Gothic Parisian Photoshoots
De Coeurs Noirs by Michael David Adams Stars Model Li Jun
47
Ethereal Gothic Beauty Editorials
The Vogue Japan 'The Scarlet Focus' Photoshoot is Darkly Dreamy
46
Glamorously Gothic Lookbooks
Gigi Hadid Stars in the New Lita Mortari Fall 2014 Campaign
45
Monochromatic Sultry Captures
These Intense Monochrome Photos Emphasize Ghoul-Like Beauty
44
Rebellious Rainy Day Editorials
The ‘Tough Love’ Editorial Features Gothic Makeup and
43
Chic Gothic Desert Captures
This Lovely Gothic Fashion Photography Series Has a Desert Setting
42
Unruly Rocker Editorials
Tess Hellfeuer Gets Rebellious for Maire Claire Italia April 2014 Issue
41
DIY Dripping Mascara Lashes
KlairdeLys Teaches How to Create Black Tears Eyelashes
40
Bulky Balding Goth Editorials
Paolo Roversi Captured Maja Salamon for Vogue Japan February 2014
39
Urban Goth Fashion
The Numero 'Bowery Girl' Editorial Stars a Dark Kremi Otashliyska
38
Face-Averting Editorials
This Vogue Netherlands Editorial Covers the Face in Various Ways
37
Dark Governess Editorials
The A Green Beauty Issue 1 Photoshoot Stars L’Wren Hodgins
36
Demure Damsel Depictions
The Magdalena Chachlica by Koty 2 Editorial is Subtly Gothic
35
Distressed Damsel Depictions
The Vogue Germany Delle de Noir Spread is a Dark Whimsical Feature
34
Dark Vampiric Photoshoots
Bite Club by Milos is Glamorously Gothic
33
Sophisticatedly Grim Editorials
The Elle Japan June 2013 Shoot Features Model Chrystal Copland
32
Gothic Cosmetic Close-Ups
The Anna Moya Beauty Scene Exclusive Embraces Deep Violet Hues
31
Romantically Gothic Lookbooks
The Miista Fall 2013 Catalog is Aptly Titled 'Midnight Waters'
30
Goth-Like Geisha Photoshoots
The Photo Series Starring Emily Green by Henryk Lobaczewski is Edgy
29
Sophisticated Goth Portraits
The Vin Noir Design Scene Exclusive is Darkly Demure
28
Despondent Goth Editorials
The Ben Waters and Flo Dron for Open Lab Magazine is Melancholic
27
Futuristically Maniacal Photoshoots
The Dazed & Confused September 2012 Editorial is Wild
26
Outlandish Piercings Cover Shoots
The Dazed Spring 2014 Issue Stars Model Mariacarla Boscono
25
Cosmetic Chameleon Captures
The Two Faces Muine Editorial Embraces Unconventional Beauty
24
Conceptual Cosmetic Captures
The Ava-Garde Tush Magazine Editorial Defies Tradition
23
Rebellious Faux-Hawk Editorials
The Fashion Gone Rogue 'Punk Beauty' Stars Natasha Ramachandran
22
Androgynous Duo Editorials
This Russh Magazine Editorial Features Dark Androgynous Fashion
21
Defiantly Feminine Editorials
Vogue Turkey's 'Punk Prenses' Editorial is Both Chic and Punk
20
Beautiful Contradictory Photography
Tung Walsh Photography Exposes Pretty Girls
19
Villainous Women's Couture
Hot Topic Introduced a Line Inspired by Disney's Iconic Maleficent
18
Darkly Feline Editorials
The Dress to Kill Winter 2013 Photoshoot Stars Model Gabrielle
17
Macabre Goth Muses
The I Love Fake Magazine Winter 2012 Issue Pays Homage to Wednesday
16
Edgy Leather-Clad Goths
The Vogue Taiwan February 2013 Issue Capitalizes Demure Designs
15
Gothic Fitness Editorials
The Vice 'Goths at the Gym' Ediorial Gives Exercise a Sub-Cultural Twist
14
Romantic Goth Runways
The Chanel Spring Couture 2013 Collection Stuns With Lavish Design
13
Gothic Hipster Fashion
The New JW Anderson Topshop Collection Launches in Canada
12
Personality-Driven Fashion
The Glamour France 'Dressing 4 Etoiles' Editorial Stars Marlena Szoka
11
Sultry Manicured Portraits
This Jenny Longworth Nail Art Editorial Graces Wonderland Magazine
10
Vampy Goth Captures
The Arkadius by Pawel Herman Portrait Series is Rocker Chic
9
Gothic Feminine Photographs
Morgynn Hanner Blends His Photos to Create Fluid Movement
8
Sultry Somber Editorials
The 'Earth Move Under My Feet' Editorial Boasts Gothic Fashion
7
Gothic Kaleidoscope Captures
The Rebel With a Cause Beauty Rebel Editorial Stars Daphne Guinness
6
Couture Goth Captures
The Dissociative Design Scene Exclusive Showcases Luxe Labels
5
Gothic-Embroidered Manicures
Lucian Matis Fall 2012 Collection Showcases Fake Lace Nails
4
Melancholic Model Photoshoots
This Andrew Akimov Series is Dark and Defined
3
Gothic Makeup Tutorials
Flare's 'The Blackened Lip' Video Breaks Down a Dark, Current Look
2
Glam Vampiric Photography
Siren by Lyn Averson Stars Lais Santos and Willy Bonaparte
1
Gothic Lip Glosses
This Gothic Lip Gloss from SteamBath Factory is Hauntingly Sweet
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