When one thinks of goth makeup, a black eye and a strong dark lip paired with chalk white faces comes to mind. You get bonus points if your hair is also raven black. However, despite goth makeup being nothing new, lots of people are finding incredibly innovative ways to change up this cosmetic look.
Most of these gothic makeup looks are featured in fashion photography. Whether it's a lookbook or editorial, fashion labels are integrating this macabre makeup style in a way that often incorporates other stylish elements, from androgyny to romanticism. The atmosphere of the photoshoot set can be regal and glamorous or punk rocker. While the vast majority of these are beautiful advertisements, some are focused on tutorials and products. This includes dripping mascara lashes, embroidered manicures and black lip glosses.
69 Goth Makeup Looks
From Sultry Manicured Portraits to Sophisticatedly Grim Editorials:
Alyson Wyers — May 16, 2014 — Fashion
66
Gothic Monarch Captures
Le Noir Partie 3 by Mert & Marcus for Vogue Paris is Dark
65
Sorceress Schoolgirl Photoshoots
The Black Magazine Issue 17 Editorial Deals in the Dark Arts
64
Enchanting Goth Fashion
Diabolical by Natalie Shau is Dark and Feminine
63
Regal Gothic Fashion
The Dress to Kill 'Black Celebration' Editorial is Glamorously Dark
62
Eerie Etherealism Editorials
The Wbrew Regulom Miasto Kobiet Fashion Story is Darkly Demure
61
Split Personality Cosmetic Looks
'Variance' Presents a Variety of Makeup Looks on One Woman
60
Gothic Sorceress Photoshoots
The Fashion Canada 'Dark Ages' Editorial Stars Model Bekah Jenkins
59
Gothic Butterfly Editorials
Lina Fox Stars in the CR Fashion Book Spring 2014 Issue
58
Dark Tattoo Filled Photography
This Men's Fashion Photography Series Features Plenty of Leather
57
Futuristically Gothic Photography
Emma Falkenstrom by Atif Abu-Samra is Gorgeously Regal
56
Neo Goth Fashion Ads
The Acne Spring 2014 Campaign Stars Model Zlata Mangafic
55
Busily Patterned Editorials
Avenue L 'Baroque Dark Fantasy' Stars a Gothic Morwenna Lytton Cobbold
54
Glam Gothic Editorials
Gintare by Danny Cardoza for Fashion Gone Rogue Boasts Asymmetrical Hair
53
Glamorous Goth Depictions
The NEKRomantic Image Series Embraces Darkly Demure Styling
52
Opulent Goth Dress Editorials
Kristen M. Stars in the Dress to Kill Spring 2014 Editorial
51
Vintage Gothic Portrayals
The Grey Fairytale Dark Beauty Magazine Editorial Sets a Dramatic Mood
50
Vampiric Goth Lookbooks
The For Love & Lemons Fall 2013 Catalog Stars a Dark Anna Selezneva
49
Gothic Medieval Editorials
The Dark Knight Rises for the September 2012 Marie Claire is Fierce
48
Gothic Parisian Photoshoots
De Coeurs Noirs by Michael David Adams Stars Model Li Jun
47
Ethereal Gothic Beauty Editorials
The Vogue Japan 'The Scarlet Focus' Photoshoot is Darkly Dreamy
46
Glamorously Gothic Lookbooks
Gigi Hadid Stars in the New Lita Mortari Fall 2014 Campaign
45
Monochromatic Sultry Captures
These Intense Monochrome Photos Emphasize Ghoul-Like Beauty
44
Rebellious Rainy Day Editorials
The ‘Tough Love’ Editorial Features Gothic Makeup and
43
Chic Gothic Desert Captures
This Lovely Gothic Fashion Photography Series Has a Desert Setting
42
Unruly Rocker Editorials
Tess Hellfeuer Gets Rebellious for Maire Claire Italia April 2014 Issue
41
DIY Dripping Mascara Lashes
KlairdeLys Teaches How to Create Black Tears Eyelashes
40
Bulky Balding Goth Editorials
Paolo Roversi Captured Maja Salamon for Vogue Japan February 2014
39
Urban Goth Fashion
The Numero 'Bowery Girl' Editorial Stars a Dark Kremi Otashliyska
38
Face-Averting Editorials
This Vogue Netherlands Editorial Covers the Face in Various Ways
37
Dark Governess Editorials
The A Green Beauty Issue 1 Photoshoot Stars L’Wren Hodgins
36
Demure Damsel Depictions
The Magdalena Chachlica by Koty 2 Editorial is Subtly Gothic
35
Distressed Damsel Depictions
The Vogue Germany Delle de Noir Spread is a Dark Whimsical Feature
34
Dark Vampiric Photoshoots
Bite Club by Milos is Glamorously Gothic
33
Sophisticatedly Grim Editorials
The Elle Japan June 2013 Shoot Features Model Chrystal Copland
32
Gothic Cosmetic Close-Ups
The Anna Moya Beauty Scene Exclusive Embraces Deep Violet Hues
31
Romantically Gothic Lookbooks
The Miista Fall 2013 Catalog is Aptly Titled 'Midnight Waters'
30
Goth-Like Geisha Photoshoots
The Photo Series Starring Emily Green by Henryk Lobaczewski is Edgy
29
Sophisticated Goth Portraits
The Vin Noir Design Scene Exclusive is Darkly Demure
28
Despondent Goth Editorials
The Ben Waters and Flo Dron for Open Lab Magazine is Melancholic
27
Futuristically Maniacal Photoshoots
The Dazed & Confused September 2012 Editorial is Wild
26
Outlandish Piercings Cover Shoots
The Dazed Spring 2014 Issue Stars Model Mariacarla Boscono
25
Cosmetic Chameleon Captures
The Two Faces Muine Editorial Embraces Unconventional Beauty
24
Conceptual Cosmetic Captures
The Ava-Garde Tush Magazine Editorial Defies Tradition
23
Rebellious Faux-Hawk Editorials
The Fashion Gone Rogue 'Punk Beauty' Stars Natasha Ramachandran
22
Androgynous Duo Editorials
This Russh Magazine Editorial Features Dark Androgynous Fashion
21
Defiantly Feminine Editorials
Vogue Turkey's 'Punk Prenses' Editorial is Both Chic and Punk
20
Beautiful Contradictory Photography
Tung Walsh Photography Exposes Pretty Girls
19
Villainous Women's Couture
Hot Topic Introduced a Line Inspired by Disney's Iconic Maleficent
18
Darkly Feline Editorials
The Dress to Kill Winter 2013 Photoshoot Stars Model Gabrielle
17
Macabre Goth Muses
The I Love Fake Magazine Winter 2012 Issue Pays Homage to Wednesday
16
Edgy Leather-Clad Goths
The Vogue Taiwan February 2013 Issue Capitalizes Demure Designs
15
Gothic Fitness Editorials
The Vice 'Goths at the Gym' Ediorial Gives Exercise a Sub-Cultural Twist
14
Romantic Goth Runways
The Chanel Spring Couture 2013 Collection Stuns With Lavish Design
13
Gothic Hipster Fashion
The New JW Anderson Topshop Collection Launches in Canada
12
Personality-Driven Fashion
The Glamour France 'Dressing 4 Etoiles' Editorial Stars Marlena Szoka
11
Sultry Manicured Portraits
This Jenny Longworth Nail Art Editorial Graces Wonderland Magazine
10
Vampy Goth Captures
The Arkadius by Pawel Herman Portrait Series is Rocker Chic
9
Gothic Feminine Photographs
Morgynn Hanner Blends His Photos to Create Fluid Movement
8
Sultry Somber Editorials
The 'Earth Move Under My Feet' Editorial Boasts Gothic Fashion
7
Gothic Kaleidoscope Captures
The Rebel With a Cause Beauty Rebel Editorial Stars Daphne Guinness
6
Couture Goth Captures
The Dissociative Design Scene Exclusive Showcases Luxe Labels
5
Gothic-Embroidered Manicures
Lucian Matis Fall 2012 Collection Showcases Fake Lace Nails
4
Melancholic Model Photoshoots
This Andrew Akimov Series is Dark and Defined
3
Gothic Makeup Tutorials
Flare's 'The Blackened Lip' Video Breaks Down a Dark, Current Look
2
Glam Vampiric Photography
Siren by Lyn Averson Stars Lais Santos and Willy Bonaparte
1
Gothic Lip Glosses
This Gothic Lip Gloss from SteamBath Factory is Hauntingly Sweet
Related Ideas
Subculture Fashion Collections
The BALENCIAGA Fall 2024 Haute Couture Collection is Ultra-Chic
Sci-Fi Cartoon Cosmetics
The Rick and Morty x SHEGLAM Collab Shares Quirky Makeup
Vintage-Inspired Jewelry
theDirtyChic Launches Its Nostalgic 03 Collection
Ultimate Long-Lasting Lipsticks
MAC Locked Kiss 24-Hour Lipsticks Do It All
Dark Superhero Apparel
The Batman x Blvck Collection Reimagines DC Characters
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Clairvoyance-Inspired High-End Makeup Capsules
Chanel Debuted Its Clairvoyance Makeup Collection
Cult Film-Inspired Fashion Collections
Rodarte Draws Inspiration from Beetlejuice Beetlejuice
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Gilded Hair Collections
Zara Hair's Debut Collection Shares Gold-Themed "Makeup for Hair"
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Self-Love-Inspired Fashion Collections
Rastah Introduces the Chic and Eye-Catching VOLUME 11 Line
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Blue-Tonal Makeup Products
Kulfi is Following the Blue Beauty Movement with its Stunning Colorways
Luxurious Eyewear Releases
Maison Margiela Launches Another Collaboration with Gentle Monster
Bedazzled High-End Makeup Lines
Guerlain & Shourouk Rhaiem Debut the Holiday 2024 Makeup Capsule
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Limited-Edition Makeup Carriers
Rabanne's Exclusive 1969 Makeup Clutch Bridges Beauty and Fashion
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Collaborative Vibrant Makeup Collections
The Guerlain x Emilio Pucci Makeup Collection is High-End
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
Horror Film-Inspired Cookbooks
The Death for Dinner Cookbook by Zach Neil Has 60 Recipes
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Upcycled Algae Makeup
The Unseen Beauty's Absorption Collection Uses Living Ink's Algae Black
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Gold-Themed Cosmetics Calendars
MAC Cosmetics' 24K Holiday Advent Calendar Features New Shades
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Smoothing Skincare-Inspired Lipsticks
CoverGirl Clean Lip Color Lipsticks Come in 24 Shades
Paint-Adorned Rugged Fashion Boots
MM6 Maison Margiela Presents a New 1460 8-Eyelet Boot
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Glow-in-the-Dark Nail Polishes
Sally Hansen's Insta-Dri Glow in the Dark is Limited for Halloween
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Co-Branded Blackened Lipsticks
Kraken Rum & Black Moon Cosmetics Assembled The Emperor Kraken Duo
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Coagulating Lip Oils
Makeup A Muder's Kiss of Death Lip Oils Create a Blood-Stained Effect
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Potion-Inspired Lip Glosses
SHEGLAM's Bewitching Brews Lip Glosses Reference Harry Potter Spells
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Comprehensive Men's Makeup Kits
Obayaty's Kit Comprises An Eye Booster, Retouch Stick & Lip Balm
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Punk Rock-Informed Fall Fashion
Av Vattev Designs the superculture Collection for FW24
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Metallic Gel Eyeshadows
Dazzle Gel Hyper-Metallic Vegan Eyeshadow Intensifies with Blending
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Y2K Anime Makeup Palettes
Nekoyanin's Y2K Baby Palette Expands Beyond Eyeshadow
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Adaptive Lip Colors
Doll 10's Adaptive Lip Colors Create a Custom Color Based on pH Levels
Minimal Preppy Fashion Capsule
G.H. Bass Presents a Look at the Modern Ivy Collection
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Inclusive Bewitching Capsules
Unique Vintage Introduced a Hocus Pocus Apparel Collection
High School-Inspired Autumn Fashion
ERL Presents a Look at its FW24 Collection of Retro Themes
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Gothic Poet-Themed Pop-Ups
This Edgar Allan Poe Speakeasy is an Exclusive Cocktail Event
Hidden Eyeshadow Palettes
The SHEGLAM x Frida Kahlo Eyeshadow Palette Has a Dissolving Print
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Spooky Series-Inspired Makeup
The Hard Candy x Wednesday Collection is Limited-Edition
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Hydrating Pigmented Lip Glosses
The Odyssey Lip Oil Gloss is Rich in Nourishment, Color & Shine
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Y2K-Inspired Eyeshadow Palettes
ColourPop Released a Nostolgic Eyeshadow Palette
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Black Skincare Makeup Ranges
Raissa Yame Makeup is Formulated for Melanin-Rich Skin
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Color-Changing Lip Glosses
Colourpop Created a Transformative Gloss in a Unique Hue
Graphic-Centric Minimal Streetwear
Drama Call Presents a Look at its Newest Collection
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Spooky Sparkly Nail Polishes
The Lights Lacquer Book of Hexes Polish Collection is Shimmering
Jet-Black Interior Paints
MAC Black 40 is Lick's Darkest Wall Paint for Fearless Decorators
Romantic Regency Makeup Collections
The Kiko Milano Bridgeton Makeup Collection is Refined
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Dramatic Multi-Chromatic Eyeshadows
KVD Beauty Dazzle Gel Hyper-Metallic Eyeshadows are Seductive
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
Bold Spidery Mascaras
Bakeup's Tarantulash Creates Statement-Making Signature Looks
Gothic Wooden Desk Lamps
The Gothic Table Lamp is a DIY Project and Interacts with Music
Harajuku-Inspired Slip-Ons
Vans Taps Guest Designers on the Harajuku Punk Design Series
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Patch-Style Makeup Products
These Fazit Makeup Patches Come in Two Varieties
Video-Friendly Makeup Tools
Rad Camera Applies Virtual Makeup to Enhance Appearance on Video Calls
Bug-Like Avant-Garde Sunglasses
Mugler and Gentle Monster Form the Spiral 01 and 02
Exaggerated Volume Mascaras
The Pupa Milano VAMP! Mascara is Available in Three Shades
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products